BETTY/FAVORITE CHILD APPOINTS NEW GROUP CREATIVE DIRECTOR
Rhea-AI Summary
Betty, a Quad agency, has announced the return of Kirstin Stahl as the new Group Creative Director for its design practice, Favorite Child. Stahl, reporting to VP and Head of Design Veronica Padilla, will lead the packaging system design for a major national grocery retailer project. With over two decades of experience in the design industry, Stahl has worked with notable brands like Target, Walgreens, General Mills, and JCPenney.
Stahl's role will focus on creating people-first strategic design solutions and overseeing end-to-end design development. Her appointment comes as Favorite Child experiences significant growth, with Betty making 44 new hires in 2024 across various departments. This expansion follows Quad's integration of all creative business into one entity in May 2024, emphasizing strategy, creative, design, and content studios.
Positive
- Appointment of experienced Group Creative Director with over 20 years in the industry
- Securing a multimillion-dollar engagement with a national grocery retailer
- Significant company growth with 44 new hires in 2024
- Integration of creative business to focus on strategy, creative, design, and content studios
Negative
- None.
News Market Reaction
On the day this news was published, QUAD gained 2.78%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Design industry veteran Kirstin Stahl rejoins design practice as Group Creative Director
Her new role will include leading the packaging system design for one of the agency's largest owned-brand undertakings, a multimillion-dollar engagement for a national grocery retailer. Stahl will draw on her extensive experience elevating other leading consumer packaged goods (CPG) retailers, including Target and Walgreens, to help clients create memorable and emotional connections with consumers through the power of design.
"The company culture of Betty and Favorite Child is one I already know and admire, and the team's creative talent and collaborative leadership have only been strengthened over the past year," said Stahl. "I'm excited to be back and am looking forward to partnering with our teams to develop people-first strategic design solutions that build brand love."
Stahl previously served as Creative Director at Betty (then Periscope) for nearly six years before leaving the organization to begin her own freelancing venture. Now as GCD, she will oversee end-to-end design development, ensuring a cohesive look for all of a brand's touch points. Stahl's focus will be on innovating how brands seamlessly fit into people's lives and the broader world, ensuring each solution meets the unique needs of Favorite Child's clients.
"Favorite Child is ushering in an entirely new era of creativity and has experienced exponential growth since we opened two years ago," said Padilla. "Kirstin's passion for design, combined with her design leadership and fresh perspectives will help us continue to create meaningful work for our clients that sees beyond the package and creates innovative solutions that grow with our clients too. We're excited to have her back on our team."
With strong conceptual and strategic design thinking, Stahl has established herself as an expert and seasoned leader within the industry for over two decades. She has multidisciplinary experience in food, retail, seasonal and sporting goods for both private and national brands, including names like General Mills, JCPenney, Kemps, Dole, Polaris, iRobot and
Stahl will contribute to Betty and Favorite Child's continued business growth. Propelled by recent client wins, the company has made a significant investment in expanding its team to meet increasing demand, with 44 new hires in 2024 alone. These new roles span departments, including creative, strategy, project management and studio. In May 2024, Betty underwent a major transformation as its parent company, Quad, integrated all creative business into one entity with a renewed focus on strategy, creative, design and content studios.
About Betty
Betty, a Quad agency, offers best-in-class strategy, creative, design and content studios, including end-to-end brand design through its Favorite Child offering. Named after the late Betty Quadracci, the trailblazing co-founder of Quad, Betty is dedicated to building a better way for brands with inclusive, inventive ideas that drive results for clients, backed by broad capabilities that offer scale without sacrifice. Learn more at bettyagency.com and favoritechild.com.
About Quad
Quad (NYSE: QUAD) is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients' objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments.
Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the
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SOURCE Betty
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