QVC Kicks Off 'Christmas in July' with Star-Studded Merrymakers Lineup: Elton John, Martha Stewart, Kathy Hilton, Kim Gravel and Babs Costello as Chief Cheer Officer

Rhea-AI Summary

QVC (NYSE:QVCGA) has launched its 38th annual "Christmas in July" shopping event, running through July 31, 2025. The company has assembled an impressive lineup of celebrity Merrymakers including Elton John, Martha Stewart, Kathy Hilton, Kim Gravel, and Babs Costello, who serves as Chief Cheer Officer.

The month-long event features hundreds of specially priced items across categories including décor, gourmet food, fashion, and beauty. Key highlights include Kathy Hilton's exclusive tree decoration showcase, Kim Gravel's new LWYA décor line, Elton John's Slatkin + Co partnership for luxury candles, and Martha Stewart's curated holiday guide.

The celebration includes special programming on QVC+ and HSN+ streaming service, featuring new shows like "Wrapped!" hosted by Ricki Lake and themed episodes of existing series. A Merrymaker Sweepstakes will run from July 17-31, offering customers a chance to win curated products.

[]

WEST CHESTER, Pa., July 9, 2025 /PRNewswire/ -- QVC^®, a world leader in live social shopping, is unwrapping its biggest "Christmas in July" celebration yet. The beloved month-long shopping event returns for its 38th year with a dazzling lineup of Merrymakers: Elton John, Martha Stewart, Kathy Hilton, Kim Gravel, and Q50 Ambassador Babs Costello (@brunchwithbabs) who takes on the festive new role of Chief Cheer Officer (CCO).

From now through July 31, QVC is delivering the holiday spirit early with hundreds of specially priced items across décor, gourmet food, fashion, beauty and more, perfect for gifting loved ones or treating yourself. Throughout the month, QVC's Merrymakers will bring joy to customers with exclusive content, curated picks and insider tips to make the season bright.

Babs Costello, Q50 Ambassador, "America's Grandma" and entertaining expert, leads the festivities as Chief Cheer Officer. She'll be sharing gifting inspiration, seasonal style finds and cheer-filled content designed to spark holiday magic.

"There's nothing like the joy of giving, and with QVC's 'Christmas in July' you don't have to wait until December to feel it," said Babs Costello. "I'm thrilled to help bring the fun, the sparkle and the spirit of the season to life all month long."

Key highlights around QVC's "Christmas in July" celebrations include:

• Known to many as the 'Queen of Christmas,' Kathy Hilton joins the celebration on July 12 with her esteemed holiday styling tips, curating a decorated tree exclusively for QVC, which will debut across social channels.
• Fabulous tastemaker and Q50 Ambassador Kim Gravel is debuting an all-new "Christmas in July" drop for her LWYA décor line including trees, wreaths, pillows, room accents and more, allowing fans to mix in a bit of southern charm to their homes this holiday season.
• Elton John, no stranger to a glam holiday, brings his signature sparkle with a luxe line of candles and reed diffusers in partnership with Slatkin + Co, beautifully giftable and available at special "Christmas in July" prices.
• For those still checking their lists twice, Martha Stewart is here to help. Her curated guide of holiday must-haves and hosting dos and don'ts, both naughty and nice, feature timeless, tasteful picks that are sure to impress everyone on your list.
• And don't miss the "Christmas in July" programming event happening on QVC's free TV streaming service, QVC+ and HSN+. Throughout July, get a head start on holiday gift giving, planning ideas and access to can't miss daily and weekly deals including: series premiere July 8 of "Wrapped!," an original gift-wrapping gameshow hosted by Ricki Lake; and all-new seasonally-themed episodes of "Busy This Week" hosted by Busy Philipps, "Gift Boss" hosted by Chelsea Phillips Reid, "Open Invitation" hosted by Nancy Yoon and more.

To keep the merriment going, fans can also enter the Merrymaker Sweepstakes* beginning July 17^th  by following both QVC and Babs Costello on Instagram and then responding with # QVCCIJgiveaway  on a dedicated QVC and Babs Costello Instagram post for a chance to win a festive curation of Babs' picks from QVC's "Christmas in July" product lineup.

*Giveaway ends 7/31 11:59pm ET. No Purch Nec., 50 U.S.res., 18+. Not affil. w/Instagram. By entering you agree to full rules. Link in @QVC's bio for rules

About QVC
QVC^® empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via 13 TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV. The retailer also reaches millions of customers via its QVC+ and HSN+ streaming experience, Facebook, Instagram, TikTok, YouTube, Pinterest, websites and mobile apps. Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the U.S., the U.K., Germany, Japan and Italy. To learn more, visit corporate.qvc.com, follow @QVC on Facebook, Instagram or X, or follow QVC on Pinterest, YouTube or LinkedIn. 

QVC Group, Inc. (NASDAQ: QVCGA, QVCGP) is a Fortune 500 company with six leading retail brands – QVC, HSN^®, Ballard Designs^®, Frontgate^®, Garnet Hill^® and Grandin Road^® – and other minority interests. QVC Group is a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. For more information, visit qvcgrp.com or follow QVC Group on YouTube or LinkedIn.

View original content to download multimedia:https://www.prnewswire.com/news-releases/qvc-kicks-off-christmas-in-july-with-star-studded-merrymakers-lineup-elton-john-martha-stewart-kathy-hilton-kim-gravel-and-babs-costello-as-chief-cheer-officer-302500705.html

SOURCE QVC

FAQ

When is QVC's Christmas in July 2025 event and how long does it run?

QVC's Christmas in July 2025 event runs from July 9 through July 31, 2025, featuring specially priced items across multiple categories.

Who are the celebrity Merrymakers for QVC's Christmas in July 2025?

The celebrity Merrymakers include Elton John, Martha Stewart, Kathy Hilton, Kim Gravel, and Babs Costello as Chief Cheer Officer.

What special programming is available during QVC's Christmas in July 2025?

QVC+ and HSN+ will feature new shows including 'Wrapped!' hosted by Ricki Lake and seasonal episodes of 'Busy This Week,' 'Gift Boss,' and 'Open Invitation.'

How can customers enter QVC's Merrymaker Sweepstakes 2025?

Customers can enter by following both QVC and Babs Costello on Instagram and responding with #QVCCIJgiveaway on a dedicated post between July 17-31, 2025.

What exclusive products are being offered during QVC's Christmas in July 2025?

The event features Elton John's Slatkin + Co candles and diffusers, Kim Gravel's LWYA décor line including trees and wreaths, and curated selections from Martha Stewart and Kathy Hilton.