ROYAL CARIBBEAN GROUP ENHANCES TRAVEL LOYALTY, PARTNERS WITH BANK OF AMERICA TO LAUNCH ROYAL ONE™ AND ROYAL ONE PLUS™ CREDIT CARDS

Rhea-AI Summary

Royal Caribbean Group (NYSE: RCL) and Bank of America announced on March 31, 2026 the upcoming launch of Royal ONE™ and Royal ONE Plus™ Visa Signature credit cards. The tri-branded cards let cardholders earn and redeem points across Royal Caribbean, Celebrity Cruises, and Silversea, offer accelerated points on travel and everyday spend, no foreign transaction fees, and tiered annual perks including $100 and $200 anniversary rewards.

The cards will be available in the coming weeks and are positioned to integrate with Royal ONE loyalty features such as Points Choice and Status Match.

Positive

• First tri-branded cruise-industry credit card
• Royal ONE: 3X points on cruise brands
• Royal ONE Plus: 4X points on cruise brands
• No foreign transaction fees across both cards
• Annual anniversary rewards of $100 and $200

Negative

• Royal ONE Plus carries a $99 annual fee
• Anniversary rewards require qualifying spend to receive

News Market Reaction – RCL

+5.28%

+5.28% Session close to close

In the Mar 31 session, RCL gained 5.28%, reflecting a notable positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock moved +5.3% in the session following this news. A strong positive reaction aligns with how...

Analysis

The stock moved +5.3% in the session following this news. A strong positive reaction aligns with how RCL previously traded on partnership news, where a prior collaboration saw a +2.27% move. The Bank of America tri-branded cards deepen the loyalty ecosystem across Royal Caribbean, Celebrity Cruises, and Silversea. Investors could weigh whether incremental spend capture and guest stickiness offset existing leverage and insider selling seen in recent filings when assessing durability of any outsized move.

Key Figures

Royal ONE points on cruises: 3X points Royal ONE grocery/gas/EV: 2X points Royal ONE base earn: 1X point +5 more

8 metrics

Royal ONE points on cruises 3X points Purchases with Royal Caribbean, Celebrity Cruises, Silversea (Royal ONE)

Royal ONE grocery/gas/EV 2X points Grocery, gas, EV charging (Royal ONE)

Royal ONE base earn 1X point All other purchases (Royal ONE)

Royal ONE annual fee $0 No annual fee for Royal ONE card

Royal ONE anniversary reward $100 Anniversary reward after qualifying spend (Royal ONE)

Royal ONE Plus annual fee $99 Annual fee for Royal ONE Plus card

Royal ONE Plus cruise earn 4X points Purchases with Royal Caribbean, Celebrity, Silversea (Royal ONE Plus)

Royal ONE Plus TSA/Global Entry credit $120 TSA PreCheck/Global Entry credit every four years

Previous Partnership Reports

1 past event · Latest: Apr 26 (Positive)

Same Type Pattern 1 events

Date	Event	Sentiment	24h Move	Catalyst
Apr 26	Strategic partnership	Positive	+2.3%	Global partnership expanding travel benefits across land and sea.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Limited partnership history; the prior partnership headline saw a positive price reaction.

Recent Company History

Over the past few years, RCL’s tagged partnership news includes a April 26, 2024 global partnership with Hard Rock International, Seminole Gaming, Royal Caribbean International and Celebrity Cruises. That announcement, focused on travel benefits across land and sea, coincided with a +2.27% one-day move, suggesting investors have previously responded favorably to strategic collaboration themes.

Key Terms

visa signature, tsa precheck

2 terms

visa signature financial

"launch the Royal ONE™ Visa Signature® and Royal ONE Plus™ Visa Signature® credit cards"

Visa Signature is a premium tier of Visa-branded credit and debit cards that banks issue to provide higher-end perks such as stronger travel and purchase protections, concierge services, and enhanced rewards. For investors, the label matters because cards with this designation typically carry higher annual fees and generate greater transaction and fee income, while also helping retain customers. Think of it like upgrading from standard to business class for everyday spending—encouraging more frequent use and loyalty.

tsa precheck regulatory

"$120 TSA PreCheck®/Global Entry credit (every four years)"

TSA PreCheck is a U.S. government-run program that lets approved travelers pass through airport security faster by using dedicated lanes and lighter screening, like a fast-pass at an amusement park. Investors care because faster, more predictable screening boosts passenger satisfaction and airport throughput, which can increase airline loyalty, on-site retail spending and operational efficiency—factors that affect airline and airport profitability.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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The new cards, created with Visa, offer simplified, flexible rewards across Royal Caribbean, Celebrity Cruises, and Silversea – unlocking even more value with every vacation

Key Takeaways

• Royal Caribbean Group and Bank of America launch the cruise industry's first tri-branded credit cards, enabling travelers to earn and redeem rewards across Royal Caribbean, Celebrity Cruises, and Silversea.
• New Royal ONE™ and Royal ONE Plus™ cards accelerate rewards earnings on everyday spending and cruise vacations, with flexible redemption across Royal Caribbean Group's portfolio of vacation experiences, no foreign transaction fees, and meaningful travel perks.
• The cards advance Royal Caribbean Group's broader efforts to reimagine loyalty and unlock more value across its leading brands.  

MIAMI, March 31, 2026 /PRNewswire/ -- Today, Royal Caribbean Group (NYSE: RCL) and Bank of America announced the upcoming launch of the Royal ONE™ Visa Signature® and Royal ONE Plus™ Visa Signature® credit cards — the industry's first tri-branded cards that simplify how travelers earn and redeem rewards across the company's brands: Royal Caribbean, Celebrity Cruises, and Silversea. The Royal ONE cards continue Royal Caribbean Group's multi‑year journey to reimagine loyalty and unlock more value for guests to maximize their vacation experiences. The cards will be available in the coming weeks.

Designed to help cardholders earn points faster and use them more seamlessly, the new credit cards award points on both everyday spending and vacation purchases with Royal Caribbean, Celebrity Cruises, and Silversea.  As rewards add up, Royal Caribbean Group's new Royal ONE program offers cardholders a convenient way to redeem rewards across brands. The Royal ONE cards further the company's expanding loyalty ecosystem and enhancements, including Points Choice and industry-first Status Match.

"Royal ONE and Royal ONE Plus strengthen how we recognize and reward our loyal guests across our leading vacation brands," said Jason Liberty, chairman and CEO of Royal Caribbean Group. "These new cards bring together the ways our guests vacation across Royal Caribbean, Celebrity Cruises, and Silversea – making it easier to earn and use rewards, so every trip delivers greater value and more meaningful experiences."

Royal ONE™ Credit Card Benefits
Built for travelers who want strong rewards with flexibility

• No annual fee^†
• 3X points on purchases with Royal Caribbean, Celebrity Cruises, and Silversea
• 2X points on grocery, gas, and EV charging
• 1X point on all other purchases

Travel perks for the Royal ONE card include priority boarding for Royal Caribbean and Celebrity Cruises, $100 anniversary reward after qualifying spend, Visa Signature® travel protections, and no foreign transaction fees.

Royal ONE Plus™ Credit Card Benefits
Designed for frequent vacationers seeking elevated earnings and perks

• $99 annual fee^†
• 4X points on purchases with Royal Caribbean, Celebrity Cruises, and Silversea
• 2X points on grocery, gas, EV charging, plus air, hotel, and dining
• 1X point on all other purchases

Vacation perks for the Royal ONE Plus card include priority suite boarding for Royal Caribbean, Celebrity Cruises and Silversea vacations, priority luggage handling with Royal Caribbean and Celebrity Cruises, $200 anniversary reward after qualifying spend, $120 TSA PreCheck®/Global Entry credit (every four years), Visa Signature® travel protections, and no foreign transaction fees.

"We're pleased to expand our long-standing partnership with Royal Caribbean Group, a leader in global vacation experiences," said Lora Monfared, head of consumer card products at Bank of America. "Offering both a no-fee card and an enhanced rewards card gives travelers more ways to maximize spending and earn bigger rewards."

A More Connected Earning and Redemption Experience
The Royal ONE program offers a straightforward way for travelers to earn meaningful rewards across Royal Caribbean Group's brands, whether for cruise savings or onboard credits for experiences like specialty dining, shore excursions, drink packages, Wi‑Fi, and more. As part of the company's expanding loyalty vision, the credit cards complement benefits already introduced to help guests earn, choose, and use rewards with more flexibility than ever before.

^†For information about the rates, fees, other costs, and benefits associated with the use of the card, click here for Royal ONE or click here for Royal ONE Plus and refer to the disclosures.

About Royal Caribbean Group
Royal Caribbean Group is a leading global vacation company spanning cruise, exclusive destinations, and land-based vacation experiences. The company operates 69 ships sailing to more than 1,000 destinations across all seven continents through its three wholly owned brands - Royal Caribbean, Celebrity Cruises, and Silversea - and a 50% joint venture interest in TUI Cruises, which operates the Mein Schiff and Hapag-Lloyd brands.

The Group is expanding its portfolio of private destinations from three to eight by 2028 through its Perfect Day and Royal Beach Club collections, and the company will enter river cruising in 2027 with Celebrity River Cruises. Powered by innovative brands, advanced technology, and an industry-leading loyalty program, the company has built a connected vacation ecosystem, turning the vacation of a lifetime into a lifetime of vacations.

Named to the Fortune World's Most Admired Companies 2026 list and to Forbes' 2026 Best American Companies lists, Royal Caribbean Group is guided by its mission to deliver the best vacations responsibly. For more information, visit royalcaribbeangroup.com.

Bank of America
Bank of America Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving nearly 70 million clients with approximately 3,600 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 59 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.

View original content to download multimedia:https://www.prnewswire.com/news-releases/royal-caribbean-group-enhances-travel-loyalty-partners-with-bank-of-america-to-launch-royal-one-and-royal-one-plus-credit-cards-302730110.html

SOURCE Royal Caribbean Group

FAQ

When will Royal Caribbean Group (RCL) launch the Royal ONE and Royal ONE Plus credit cards?

They will launch in the coming weeks after the March 31, 2026 announcement. According to the company, the Royal ONE and Royal ONE Plus Visa Signature cards will be available to consumers shortly following the March 31, 2026 announcement, with enrollment and disclosures provided at launch.

What are the rewards rates for Royal ONE and Royal ONE Plus from Royal Caribbean Group (RCL)?

Royal ONE earns 3X on Royal Caribbean brands; Royal ONE Plus earns 4X on brands. According to the company, Royal ONE awards 3X points on Royal Caribbean, Celebrity Cruises, and Silversea, while Royal ONE Plus awards 4X on those purchases, plus boosted rates on groceries, gas, EV charging, and travel categories.

What fees and travel perks do Royal ONE cards offer for Royal Caribbean Group (RCL) travelers?

Royal ONE has no annual fee; Royal ONE Plus carries a $99 annual fee. According to the company, both cards include Visa Signature travel protections, no foreign transaction fees, priority boarding, and anniversary rewards ($100 for Royal ONE, $200 for Royal ONE Plus) after qualifying spend.

Can Royal ONE cardholders redeem points across Royal Caribbean, Celebrity Cruises, and Silversea (RCL)?

Yes, points are redeemable across all three brands under the Royal ONE program. According to the company, the tri-branded Royal ONE program lets cardholders use rewards for cruise fare, onboard credits, specialty dining, excursions, drink packages, Wi‑Fi, and other vacation experiences.

How do Royal ONE cards integrate with Royal Caribbean Group's (RCL) loyalty features like Points Choice and Status Match?

The cards complement and accelerate rewards within the expanded Royal ONE loyalty ecosystem. According to the company, the credit cards are designed to work with Points Choice and industry-first Status Match to give guests more flexible earning and redemption across the company's brands.