Royal Caribbean Group sets sail with updated corporate identity
07/30/2020 - 09:00 AM
MIAMI , July 30, 2020 /PRNewswire/ -- When a company is known for raising the bar on design and innovation, nothing is exempt from the mantra of continuous improvement—not even the company's own name.
That's why Royal Caribbean Cruises Ltd. is now known by a new moniker: Royal Caribbean Group (NYSE: RCL).
"The name is simpler, fresher and more modern. It's also more descriptive—Royal Caribbean Group sounds like a parent company name, reflective of our growth and evolution since we last updated our identity more than 20 years ago," said Royal Caribbean Group chairman and CEO Richard Fain .
The company's flagship cruise line brands – Royal Caribbean International, Celebrity Cruises, Silversea, Azamara, TUI Cruises and Hapag-Lloyd Cruises – are all now proud members of Royal Caribbean Group.
Royal Caribbean Group's logo has also been updated. The company's iconic crown and anchor emblem has been sharpened and made more symmetrical, and now resides inside a circle at all times.
The Royal Caribbean Group identity was designed by Chermayeff & Geismar & Haviv.
About Royal Caribbean Group Royal Caribbean Group (NYSE: RCL) is the operating business name for Royal Caribbean Cruises Ltd. Royal Caribbean Group is the owner of four global cruise vacation brands: Royal Caribbean International , Celebrity Cruises , Silversea and Azamara . Royal Caribbean Group is also a 50% owner of a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises. Together, our brands operate 63 ships with an additional 16 on order as of July 10, 2020 . Learn more at www.rclcorporate.com or www.rclinvestor.com .
http://www.prnewswire.com/news-releases/royal-caribbean-group-sets-sail-with-updated-corporate-identity-301102723.html
SOURCE Royal Caribbean Group
RCL Rankings
#344 Ranked by Stock Gains
RCL Stock Data
Industry
Deep Sea Passenger Transportation
Sector
Transportation and Warehousing
Tags
Consumer Services, Hotels/Resorts/Cruiselines, Transportation and Warehousing, Deep Sea Passenger Transportation
Country
United States
City
Miami
About RCL
royal caribbean cruises ltd. (nyse: rcl) is a global cruise vacation company that owns and operates three global brands: royal caribbean international, celebrity cruises and azamara club cruises. we are a 50% joint venture owner of the german brand tui cruises, a 49% interest in the spanish brand pullmantur and a minority interest in skysea cruises. together, these brands operate a combined total of 49 ships with an additional thirteen on order. they operate diverse itineraries around the world that call on approximately 535 destinations on all seven continents.
