Welcome to our dedicated page for Reborn Coffee news (Ticker: REBN), a resource for investors and traders seeking the latest updates and insights on Reborn Coffee stock.
Reborn Coffee (REBN) is a specialty coffee innovator recognized for its patented re-born wash process and commitment to sustainable sourcing. This page serves as the definitive source for official company announcements, financial updates, and operational developments.
Investors and industry followers will find curated press releases covering earnings reports, retail expansions, and technological advancements in coffee production. All content is verified through primary sources to ensure accuracy and relevance.
Key updates include new product launches, sustainability initiatives, franchising opportunities, and wholesale partnerships. Regular visitors gain insights into REBN's market positioning within the competitive specialty beverage sector.
Bookmark this page for streamlined access to Reborn Coffee's evolving story. Check back frequently for authoritative updates directly from the company and verified industry analysts.
Reborn Coffee (Nasdaq: REBN) announced plans to pilot a digital asset ATM at one of its flagship Southern California locations. The ATM will support Bitcoin and select U.S. dollar-pegged stablecoins like USD Coin (USDC), operated by a licensed third-party provider.
This initiative marks the third step in Reborn's digital asset strategy, following their initial strategy announcement and planned crypto payment capabilities via Square POS. The pilot program aims to evaluate customer interest, assess operational logistics, and explore digital asset accessibility in the retail setting.
CEO Jay Kim emphasized the company's measured approach to integrating digital assets while maintaining focus on their core coffee business. The pilot will run for a defined period at one high-traffic location, with potential expansion based on performance metrics and regulatory considerations.
Reborn Coffee (Nasdaq: REBN) has announced plans to pilot cryptocurrency payment capabilities at select Southern California locations in 2025. The initiative, which will integrate crypto payment functionality into the company's existing Point of Sale (POS) platform, marks the second phase of Reborn's digital asset strategy.
CEO Jay Kim highlighted that Southern California stores will serve as a testing ground to evaluate customer response to crypto payments in a retail environment. The pilot will assess operational integration, transaction flow, and customer engagement to inform future expansion decisions.
The company notes that the program's scope, timing, and outcome may change based on market conditions, regulatory requirements, and technical integration factors. Future updates will focus on blockchain-based tools, payment technologies, and customer engagement initiatives.
Reborn Coffee (Nasdaq: REBN), a specialty coffee chain, has initiated a strategic review to evaluate the potential integration of regulated digital assets into its treasury management and operations. The company is exploring blockchain-based assets like Bitcoin and Ethereum as part of its financial strategy.
CEO Jay Kim emphasized that while the company's core mission of delivering premium coffee experiences remains unchanged, this initiative aims to modernize treasury practices and optimize capital management. The review is currently exploratory only, with no formal agreements made regarding digital asset acquisition or usage. Any future decisions will require Board approval and comply with SEC regulations.
Reborn Coffee (Nasdaq: REBN) has signed a $1 million exclusive licensing agreement with Reborn Korea Co., Ltd. to expand its specialty coffee retail operations throughout South Korea. The partnership will establish Reborn's presence in the world's third-largest coffee-consuming market per capita.
The flagship location, a three-story headquarters in Seoul's Gwanghwamun area, will open this fall featuring a café, roasting lab, education center, and office space. Following the flagship launch, Reborn Korea plans to expand to Gwangjin, Nami Island, Bundang, and other major provincial cities within the year.
Reborn Coffee (Nasdaq: REBN) has signed a $1.3 million exclusive master licensing agreement with Reborn Health Goods (Shenzhen) Co., Ltd. for the development and sublicensing of Reborn Coffee locations throughout mainland China.
The China-based corporation will serve as the exclusive master licensee, overseeing national operations and expansion efforts, including direct store developments and regional sublicensing partnerships. The agreement includes coordination with existing and future regional licensees in provinces like Guangdong and Liaoning, with expansion plans targeting Sichuan and other metropolitan areas.
This strategic move aligns with Reborn Coffee's goal to establish over 300 global locations within the next two years and strengthens its presence in the Asia-Pacific region.
Reborn Coffee (Nasdaq: REBN) has signed a strategic licensing agreement with The Arjomand Group and IG International to expand into Georgia and Armenia. Through this partnership, IG International gains exclusive rights to develop and operate Reborn Coffee-branded locations across both countries.
The expansion leverages Georgia and Armenia's positions as economic gateways between Europe and Asia, targeting key metropolitan areas including Tbilisi, Batumi, and Yerevan. The licensing agreement includes an initial fee and milestone-based payments, enabling Reborn's expansion without capital investment while generating recurring revenue.
This move aligns with growing regional business confidence and Georgia's increasing European integration, furthering Reborn's international growth strategy which now spans the Middle East, Asia, and Europe.
Reborn Coffee (Nasdaq: REBN) has secured a significant $1.7 million master licensing agreement with Arjomand Group to expand into Middle East, Europe, and MENA markets. The partnership includes a milestone-based payment structure and licensing fees.
The company is establishing a flagship drive-thru store at Abu Dhabi Group's headquarters, marking its entry into the Gulf region. The expansion plan includes distribution to 17 hotels and thousands of corporate employees, creating a strong foundation for brand growth in the UAE and surrounding markets.
Reborn Coffee (Nasdaq: REBN) reported significant developments across multiple business verticals. The company observed a 32% year-over-year increase in store-level sales during Q2 2025. Key initiatives include the final stages of their Ready-to-Drink (RTD) Cold Brew line development with Finlays, featuring direct sourcing from Colombia's Gualanday farm.
Strategic developments include a partnership with Okayama Bakery to enhance in-store offerings, the development of the Reborn Coffee Academy for training and certification, and the completion of standardized store infrastructure production. The company is also expanding internationally with a planned launch in Turkey, timed to capture peak summer demand.
Reborn Coffee (Nasdaq: REBN) has signed a non-binding Memorandum of Understanding (MOU) with Tori AI to implement smart retail technology across its operations. The partnership aims to enhance operational efficiency through AI-powered solutions including dynamic ordering prompts, inventory automation, staff optimization, and personalized menu suggestions.
The company plans to showcase these capabilities at its upcoming AI-driven drive-thru location at 5050 W Russell Rd. in Las Vegas, NV. According to CEO Jay Kim, the implementation will help reduce labor costs, increase upselling through real-time data analysis, and develop a smarter CRM engine adapting to customer preferences across locations.
Reborn Coffee (Nasdaq: REBN) has signed a Memorandum of Understanding (MOU) with Otonomus Hotel to create an innovative AI-driven hospitality experience. The partnership will feature:
- Development of an autonomous drive-thru coffee system with AI technology at the hotel's entrance
- Integration of Reborn's premium coffee offerings in hotel rooms, including cold brew cans, single-serve capsules, and smart coffee machines
- Select suites will receive curated Reborn welcome kits
- Implementation of loyalty perks and room charge capabilities
- In-room QR codes for easy product reordering and subscriptions
The non-binding MOU has an initial term of six months while both parties finalize operational and revenue-sharing details.
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