Reborn Coffee and Tori AI Sign MOU to Implement Smart Retail Technology
Reborn Coffee (Nasdaq: REBN) has signed a non-binding Memorandum of Understanding (MOU) with Tori AI to implement smart retail technology across its operations. The partnership aims to enhance operational efficiency through AI-powered solutions including dynamic ordering prompts, inventory automation, staff optimization, and personalized menu suggestions.
The company plans to showcase these capabilities at its upcoming AI-driven drive-thru location at 5050 W Russell Rd. in Las Vegas, NV. According to CEO Jay Kim, the implementation will help reduce labor costs, increase upselling through real-time data analysis, and develop a smarter CRM engine adapting to customer preferences across locations.
Reborn Coffee (Nasdaq: REBN) ha firmato un Memorandum of Understanding (MOU) non vincolante con Tori AI per implementare tecnologie di vendita al dettaglio intelligenti nelle sue operazioni. La collaborazione punta a migliorare l'efficienza operativa attraverso soluzioni basate sull'intelligenza artificiale, tra cui suggerimenti dinamici per gli ordini, automazione dell'inventario, ottimizzazione del personale e proposte personalizzate del menu.
L'azienda intende presentare queste funzionalità nella sua prossima sede drive-thru guidata dall'IA, situata al 5050 W Russell Rd. a Las Vegas, NV. Secondo il CEO Jay Kim, l'implementazione contribuirà a ridurre i costi del lavoro, aumentare le vendite aggiuntive grazie all'analisi dei dati in tempo reale e sviluppare un motore CRM più intelligente che si adatti alle preferenze dei clienti in tutte le sedi.
Reborn Coffee (Nasdaq: REBN) ha firmado un Memorando de Entendimiento (MOU) no vinculante con Tori AI para implementar tecnología de venta minorista inteligente en sus operaciones. La asociación busca mejorar la eficiencia operativa mediante soluciones impulsadas por IA, incluyendo indicaciones dinámicas para pedidos, automatización de inventarios, optimización del personal y sugerencias personalizadas del menú.
La compañía planea mostrar estas capacidades en su próxima ubicación de autoservicio impulsada por IA en 5050 W Russell Rd. en Las Vegas, NV. Según el CEO Jay Kim, la implementación ayudará a reducir costos laborales, aumentar las ventas adicionales a través del análisis de datos en tiempo real y desarrollar un motor CRM más inteligente que se adapte a las preferencias de los clientes en todas las ubicaciones.
Reborn Coffee(나스닥: REBN)은 Tori AI와 비구속적 양해각서(MOU)를 체결하여 스마트 리테일 기술을 전 사업장에 도입할 계획입니다. 이번 파트너십은 AI 기반 솔루션을 통해 동적 주문 알림, 재고 자동화, 직원 최적화, 맞춤형 메뉴 제안 등 운영 효율성을 향상시키는 것을 목표로 합니다.
회사는 네바다주 라스베이거스 5050 W Russell Rd.에 곧 오픈할 AI 기반 드라이브스루 매장에서 이러한 기능을 선보일 예정입니다. CEO 제이 킴에 따르면, 이 도입은 인건비 절감, 실시간 데이터 분석을 통한 추가 판매 증대, 고객 선호도에 맞춘 스마트 CRM 엔진 개발에 도움이 될 것이라고 합니다.
Reborn Coffee (Nasdaq : REBN) a signé un protocole d'accord (MOU) non contraignant avec Tori AI pour déployer une technologie de commerce intelligent dans ses opérations. Ce partenariat vise à améliorer l'efficacité opérationnelle grâce à des solutions pilotées par l'IA, incluant des suggestions dynamiques de commandes, l'automatisation des stocks, l'optimisation du personnel et des recommandations personnalisées de menus.
L'entreprise prévoit de présenter ces fonctionnalités dans son prochain point de vente drive-thru piloté par l'IA, situé au 5050 W Russell Rd. à Las Vegas, NV. Selon le PDG Jay Kim, cette mise en œuvre permettra de réduire les coûts de main-d'œuvre, d'augmenter les ventes additionnelles grâce à l'analyse des données en temps réel et de développer un moteur CRM plus intelligent adapté aux préférences des clients dans tous les établissements.
Reborn Coffee (Nasdaq: REBN) hat eine unverbindliche Absichtserklärung (MOU) mit Tori AI unterzeichnet, um intelligente Einzelhandelstechnologie in seinen Geschäftsabläufen einzuführen. Die Partnerschaft zielt darauf ab, die Betriebseffizienz durch KI-gestützte Lösungen wie dynamische Bestellaufforderungen, Inventarautomatisierung, Personaloptimierung und personalisierte Menüvorschläge zu verbessern.
Das Unternehmen plant, diese Funktionen an seinem kommenden KI-gesteuerten Drive-Thru-Standort in der 5050 W Russell Rd. in Las Vegas, NV, zu präsentieren. Laut CEO Jay Kim wird die Umsetzung helfen, Arbeitskosten zu senken, Upselling durch Echtzeit-Datenanalyse zu steigern und eine intelligentere CRM-Engine zu entwickeln, die sich an Kundenpräferenzen an verschiedenen Standorten anpasst.
- Partnership with Tori AI expected to reduce labor costs through automation
- Implementation of AI technology aims to increase upselling opportunities
- New AI-driven drive-thru location planned in Las Vegas
- Technology could improve operational efficiency and customer personalization
- MOU is non-binding and subject to future binding contracts
- Implementation costs and timeline not disclosed
- Success of AI integration in coffee retail environment remains unproven
Insights
Non-binding MOU between Reborn Coffee and Tori AI aims to enhance operations but lacks specific financial impact details or implementation timeline.
Reborn Coffee's MOU with Tori AI represents an early-stage exploration of smart retail implementation rather than a definitive agreement. While CEO Jay Kim highlights potential benefits like reduced labor costs and increased upselling opportunities, the non-binding nature of this memorandum means concrete financial impacts remain speculative.
The press release mentions several technological capabilities from Tori AI including dynamic ordering prompts, inventory automation, staff optimization, and personalized menu suggestions. However, it lacks critical implementation details such as deployment timeline, capital investment requirements, or expected ROI metrics.
The planned AI-driven drive-thru in Las Vegas will serve as a test case, but its completion depends on finishing construction at the 5050 W Russell Rd location first. This sequential dependency suggests a gradual rollout approach rather than an immediate system-wide implementation.
For context, QSR (Quick Service Restaurant) industry data shows AI implementation typically requires 6-12 months from partnership announcement to meaningful operational impact. Initial deployment often faces integration challenges with existing POS systems and staff training requirements that can delay anticipated benefits.
The explicit statement that this MOU is non-binding and subject to future separate binding contracts is particularly noteworthy, as it indicates this announcement represents preliminary intentions rather than finalized business arrangements. This early-stage partnership exploration may be promising but carries execution uncertainty typical of retail technology implementations.
AI Technology to Enhance Operational Efficiency, Personalize Real-Time Customer Interactions, and Improve Overall Store Performance
BREA, Calif., May 14, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced the signing of a Memorandum of Understanding (MOU) with Tori AI, a pioneering artificial intelligence company specializing in smart environments. This partnership sets the stage for a new era in café innovation — where premium coffee experiences meet intelligent automation and real-time customer insights.
“Tori AI brings plug-and-play systems that will allow us to reduce labor costs, increase upselling based on real-time data, and build a smarter CRM engine that adapts to individual customer preferences across locations,” said Jay Kim, CEO of Reborn Coffee. “This isn’t just about adding tech; it’s about transforming how we run our stores.” Tori AI’s technology, already deployed in high-functioning environments such as hospitality and retail, will provide Reborn Coffee with tools such as dynamic ordering prompts, inventory automation, staff optimization, and personalized menu suggestions. These solutions are tailored to enhance both the customer journey and backend decision-making.
Reborn’s upcoming AI-driven drive-thru will serve as a showcase for these capabilities, offering a frictionless, data-enhanced ordering experience powered by Tori’s established infrastructure.
Under the agreement, Reborn Coffee will implement Tori AI’s proven suite of smart retail solutions, aimed at enhancing operational efficiency, personalizing guest interactions, and improving overall store performance. A key feature of this rollout includes Tori AI’s drive-thru automation platform, which Reborn will introduce at its first AI-enhanced drive-thru location scheduled for launch upon completion of building out 5050 W Russell Rd. in Las Vegas, NV.
This MOU further positions Reborn Coffee as a forward-thinking leader in the café industry, with additional initiatives and experiential rollouts to follow.
This Memorandum of Understanding (MOU) is non-binding and intended to outline the mutual interest of both parties to explore collaboration. Any future agreements will be subject to separate binding contracts.
About Tori AI
Tori AI is a next-generation artificial intelligence company specializing in smart automation and environment optimization for physical spaces. With expertise in retail, hospitality, and F&B sectors, Tori AI delivers proven solutions that enhance operational efficiency, personalize customer experiences, and provide deep behavioral insights through real-time data. Its AI-driven systems — including autonomous drive-thru platforms, intelligent ordering flows, and predictive analytics — are already deployed in high-performance environments, enabling businesses to scale with intelligence and agility. Tori AI is redefining how brands interact with customers by making spaces smarter, more efficient, and experience-focused.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives.
Forward-Looking Statements
All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-K for the year ended December 31, 2024, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us
949-491-8235
Company Contact:
Reborn Coffee, Inc.
ir@reborncoffee.com
FAQ
What is the purpose of Reborn Coffee's partnership with Tori AI?
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