Reborn Coffee Delivering Strong Store Second Quarter Sales Momentum to Date and Advances Global Growth Initiatives
Reborn Coffee (Nasdaq: REBN) reported significant developments across multiple business verticals. The company observed a 32% year-over-year increase in store-level sales during Q2 2025. Key initiatives include the final stages of their Ready-to-Drink (RTD) Cold Brew line development with Finlays, featuring direct sourcing from Colombia's Gualanday farm.
Strategic developments include a partnership with Okayama Bakery to enhance in-store offerings, the development of the Reborn Coffee Academy for training and certification, and the completion of standardized store infrastructure production. The company is also expanding internationally with a planned launch in Turkey, timed to capture peak summer demand.
Reborn Coffee (Nasdaq: REBN) ha riportato sviluppi significativi in diversi settori aziendali. Durante il secondo trimestre del 2025, l'azienda ha registrato un aumento del 32% delle vendite a livello di punto vendita rispetto all'anno precedente. Tra le iniziative principali, si segnalano le fasi finali dello sviluppo della linea Ready-to-Drink (RTD) Cold Brew in collaborazione con Finlays, con approvvigionamento diretto dalla fattoria Gualanday in Colombia.
Tra gli sviluppi strategici vi sono una partnership con la Okayama Bakery per migliorare l'offerta nei negozi, la creazione della Reborn Coffee Academy per formazione e certificazione, e il completamento della produzione di infrastrutture standardizzate per i punti vendita. L'azienda sta inoltre espandendo la propria presenza internazionale con un lancio programmato in Turchia, pianificato per cogliere la domanda estiva di punta.
Reborn Coffee (Nasdaq: REBN) reportó avances significativos en varias áreas de negocio. La compañía observó un aumento interanual del 32% en las ventas a nivel de tienda durante el segundo trimestre de 2025. Entre las iniciativas clave se encuentran las etapas finales del desarrollo de su línea Ready-to-Drink (RTD) Cold Brew con Finlays, con abastecimiento directo de la finca Gualanday en Colombia.
Los desarrollos estratégicos incluyen una asociación con Okayama Bakery para mejorar la oferta en tienda, el desarrollo de la Reborn Coffee Academy para capacitación y certificación, y la finalización de la producción de infraestructura estandarizada para tiendas. La empresa también está expandiéndose internacionalmente con un lanzamiento planeado en Turquía, programado para aprovechar la demanda máxima durante el verano.
Reborn Coffee (나스닥: REBN)는 여러 사업 부문에서 중요한 발전을 보고했습니다. 회사는 2025년 2분기 동안 매장별 매출이 전년 대비 32% 증가한 것을 확인했습니다. 주요 이니셔티브로는 Finlays와 함께하는 Ready-to-Drink (RTD) 콜드브루 라인 개발의 최종 단계가 있으며, 콜롬비아 Gualanday 농장에서 직접 원두를 조달하고 있습니다.
전략적 발전으로는 매장 내 상품 강화를 위한 Okayama Bakery와의 파트너십, 교육 및 인증을 위한 Reborn Coffee Academy 개발, 표준화된 매장 인프라 생산의 완료가 포함됩니다. 또한 회사는 터키에서의 출시를 계획하며 국제적으로 확장 중이며, 이는 여름철 수요 정점을 겨냥한 것입니다.
Reborn Coffee (Nasdaq : REBN) a annoncé des avancées majeures dans plusieurs secteurs d'activité. L'entreprise a enregistré une augmentation de 32 % des ventes en magasin sur un an au cours du deuxième trimestre 2025. Parmi les initiatives clés, on compte les phases finales du développement de leur gamme Ready-to-Drink (RTD) Cold Brew avec Finlays, avec un approvisionnement direct depuis la ferme Gualanday en Colombie.
Les développements stratégiques incluent un partenariat avec la Okayama Bakery pour améliorer l'offre en magasin, la création de la Reborn Coffee Academy pour la formation et la certification, ainsi que l'achèvement de la production d'infrastructures standardisées pour les magasins. L'entreprise s'étend également à l'international avec un lancement prévu en Turquie, programmé pour capter la demande estivale maximale.
Reborn Coffee (Nasdaq: REBN) meldete bedeutende Entwicklungen in mehreren Geschäftsbereichen. Das Unternehmen verzeichnete im zweiten Quartal 2025 einen 32%igen Umsatzanstieg auf Filialebene im Jahresvergleich. Zu den wichtigsten Initiativen gehören die Endphase der Entwicklung der Ready-to-Drink (RTD) Cold Brew Linie mit Finlays, mit direkter Beschaffung von der Gualanday-Farm in Kolumbien.
Strategische Entwicklungen umfassen eine Partnerschaft mit der Okayama Bakery zur Verbesserung des Angebots in den Filialen, die Entwicklung der Reborn Coffee Academy für Schulungen und Zertifizierungen sowie den Abschluss der Produktion standardisierter Filialinfrastruktur. Das Unternehmen expandiert zudem international mit einem geplanten Markteintritt in Türkei, der auf die Spitzennachfrage im Sommer ausgerichtet ist.
- Store-level sales increased by 32% year-over-year in Q2 2025
- RTD Cold Brew line nearing completion with secured premium Colombian bean supply
- Partnership with Okayama Bakery expected to increase average ticket size
- Standardized store infrastructure development to reduce buildout time and costs
- International expansion into Turkey market
- None.
Insights
Reborn's 32% same-store sales growth signals strong operational execution amid strategic diversification into RTD, bakery partnerships, and international markets.
The reported
The forthcoming Ready-to-Drink cold brew line represents a critical vertical expansion. By securing direct sourcing from Colombia's Gualanday farm, Reborn is not only ensuring supply chain control but positioning its RTD products with premium sourcing credentials that command higher price points in the competitive bottled coffee segment. The partnership with Finlays, a major global beverage solutions provider, gives Reborn access to established production and distribution infrastructure without requiring heavy capital investment.
The Okayama Bakery partnership addresses a key revenue opportunity. Specialty coffee shops typically see
The Turkey expansion represents an astute market entry strategy. Turkey has the highest per capita tea consumption globally but is experiencing rapid coffee culture growth, particularly among younger demographics. By entering during peak summer tourism season, Reborn can establish brand visibility during high-traffic periods. The standardized store infrastructure being finalized will accelerate deployment speed while controlling expansion costs—a critical factor for maintaining growth momentum without overleveraging the balance sheet.
Observed
BREA, Calif., June 24, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced series of corporate developments that highlight the company’s rapid growth and strategic execution in global markets.
“Reborn’s recent progress reflects our ability to execute across multiple growth verticals simultaneously—from international market entry to product innovation and franchise infrastructure,” said Jay Kim, CEO of Reborn Coffee. “We’re building not just a coffee brand, but a global lifestyle ecosystem.”
Positive Store-Level Sales Trend Observed in Q2 2025: Reborn Coffee has observed encouraging trends in its store-level sales performance during the second quarter of 2025. Compared to the same period last year, company-operated stores have experienced an average sales increase of approximately
RTD Cold Brew Program Nears Completion: Reborn Coffee’s Ready-to-Drink (RTD) Cold Brew line, developed in partnership with global beverage solutions provider Finlays, is entering the final stages of production. As part of this program, Reborn is finalizing a direct sourcing agreement with Gualanday, a high-elevation coffee farm in Colombia, to supply a full container of premium Colombian green coffee beans. These beans will be roasted and brewed exclusively for the RTD product, supporting a fully traceable, farm-to-RTD can supply chain.
Okayama Bakery Collaboration to Enhance In-Store Offering: Reborn has partnered with Okayama Bakery to integrate high-quality baked goods at select locations. This collaboration is expected to increase average ticket size and elevate the customer experience. This collaboration will initially roll out in select high-traffic U.S. locations, aiming to drive cross-category sales and elevate customer experience.
Reborn Coffee Academy Under Development: Reborn Coffee is currently in the early stages of developing the Reborn Coffee Academy, a proprietary training and certification program designed to elevate the skills of baristas, franchise partners, and coffee enthusiasts across its global network. Reborn is actively exploring potential collaboration with leading coffee education bodies, including the Specialty Coffee Association (SCA) to ensure the Academy meets internationally recognized standards in specialty coffee education. The Academy is envisioned as a multi-tiered program that will include:
- Internal certification pathways for Reborn baristas and store managers
- Franchisee onboarding modules and continuing education tracks
- Select courses for the public interested in deepening their coffee knowledge
This educational platform will serve as a foundation to scale Reborn’s operational excellence while reinforcing its brand identity as a craft-focused, quality-first coffee company. By investing in structured training from the ground up, Reborn aims to create a culture of consistency, professionalism, and passion that supports both store-level success and long-term global brand value.
Scalable Store Infrastructure in Final Production: Reborn’s branded store interiors—tables, chairs, counters, cups, and napkins—are in final production stages and will begin rollout to global locations. The new standardized format will reduce buildout time and create a unified global aesthetic.
Turkey Launch Underway to Capture Summer Momentum: Reborn Coffee is finalizing its initial store setup and product shipment to Turkey, marking its official entry into the country. Working in close collaboration with local partners, the company is moving swiftly to launch operations in time for peak summer demand. Roasting, packaging, and export logistics are being executed with a short lead time to support inventory for the first three months of business. This strategic move allows Reborn to leverage seasonal consumer demand in one of the region’s most vibrant café cultures.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives.
Forward-Looking Statements
All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-K for the year ended December 31, 2024, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us
949-491-8235
Company Contact:
Reborn Coffee, Inc.
ir@reborncoffee.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d35f70c7-c1f7-4aa7-bdd5-264af1486e25
FAQ
What is Reborn Coffee's (REBN) Q2 2025 store-level sales growth?
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