REE Automotive Announces Appointment of Former Chairman and CEO of Hitachi America, Hicham Abdessamad, as Chairman of the Board of Directors
Rhea-AI Summary
REE Automotive (Nasdaq: REE) announced that Hicham Abdessamad was appointed Chairman of the Board, effective December 22, 2025. Mr. Abdessamad has served on the board since March 29, 2023 and succeeds Carlton Rose, who will remain a board member. Abdessamad previously served as Chairman and CEO of Hitachi America and is described as bringing experience in software and digital transformation, advanced mobility, and global business growth.
The appointment is presented as aligning with REE’s strategic priorities in software-defined vehicle technology, data-driven software offerings, and connected services, with the company citing continuity in board membership as Carlton Rose stays on the board.
Positive
- Effective chair appointment on December 22, 2025
- Board continuity: Carlton Rose remains a director after transition
- Chair brings software and digital transformation experience from Hitachi America
- Alignment with strategy toward software-defined vehicles and connected services
Negative
- Board leadership change could cause short-term transition in governance
- No financial guidance or metrics included to quantify strategic impact
News Market Reaction – REE
On the day this news was published, REE declined 0.60%, reflecting a mild negative market reaction. Our momentum scanner triggered 2 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $164K from the company's valuation, bringing the market cap to $27M at that time. Trading volume was above average at 1.9x the daily average, suggesting increased trading activity.
Data tracked by StockTitan Argus on the day of publication.
TEL AVIV, Israel, Jan. 07, 2026 (GLOBE NEWSWIRE) -- REE Automotive Ltd. (Nasdaq: REE), a leading automotive technology company and provider of full by-wire electric vehicle platforms and software-enabled mobility solutions, today announced that Hicham Abdessamad has been appointed Chairman of its Board of Directors, effective December 22, 2025.
Mr. Abdessamad succeeds Carlton Rose, who has served as Chairman of the Board since 2023. Mr. Rose will continue to serve as a member of REE’s Board of Directors following the transition of the Chair role to Mr. Abdessamad.
Mr. Abdessamad has served on REE’s Board of Directors since March 29, 2023. He brings deep strategic leadership and extensive experience in software and digital transformation, advanced mobility technologies, and global business growth. Mr. Abdessamad served as Chairman and CEO of Hitachi America, Ltd., where he oversaw the growth objectives of Hitachi’s North America business across key sectors including digital, energy, and innovation.
"Hicham is the right person to lead the Board during this pivotal stage as his expertise aligns closely with REE’s evolving strategic priorities, including software defined vehicle technology, the development of data-driven software offerings and connected services," said Carlton Rose. “Hicham’s experience in building digital-first enterprises and leading large-scale transformation across automotive and technology sectors uniquely positions him to guide REE’s Board as we expand our software and platform capabilities."
Carlton Rose will continue to serve as a member of REE’s Board of Directors. During his tenure as Chairman, Mr. Rose provided steadfast leadership through key strategic milestones for the company, bringing a wealth of experience and knowledge in commercial vehicle and fleet operations.
“I am excited to assume the role of Chairman of the Board during this pivotal stage for REE,” said Hicham Abdessamad. “REE’s innovative approach to vehicle architecture and its commitment to leveraging software and data to redefine mobility positions the company for significant global impact. I look forward to continue working with the Board and management team to support REE’s mission of delivering highly adaptable, sustainable, and autonomous driving solutions worldwide. On behalf of the entire company, we thank Carlton for his leadership as Chairman and for his continued contributions to REE’s Board. His insights, operational experience, and strategic perspective have helped strengthen REE’s positioning and I am very happy he will remain valuable as we advance our commercial and software-driven growth strategy.”
About REE Automotive
REE Automotive (Nasdaq: REE) is an automotive technology company that develops and produces software-defined vehicle (SDV) technology designed to manage vehicle operations and features through proprietary software. REE’s advanced Zonal SDV Architecture is designed to integrate seamlessly with legacy systems to improve vehicle safety, performance, and reliability. By centralizing key vehicle functions, the architecture seeks to enhance modularity, redundancy, and stability, and to enable safer and more efficient vehicle platforms. Powered by secured AI and deep over-the-air upgradability, REE’s technology allows for continuous updates and improvements throughout a vehicle’s lifespan. This makes Powered by REE® vehicles adaptable to customer and market changes and designed with future autonomy and connectivity in mind. REE was the first company to FMVSS certify a full by-wire vehicle in the U.S. Its proprietary by-wire technology for drive, steer, and brake control removes the need for mechanical linkages, supporting flexible design and optimized performance. Through its approach of “complete not compete,” REE enables original equipment manufacturers and technology companies to license its SDV technology, allowing them to design and build vehicles tailored to their specific requirements using REE’s scalable, future-ready platform. To learn more visit www.ree.auto.
Media Contact
Keren Shemesh
Chief Marketing Officer for REE Automotive
Media@ree.auto
Investor Contact
Hai Aviv
Chief Finance Officer for REE Automotive
investors@ree.auto
Caution About Forward-Looking Statements
This press release includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These include, among others, statements regarding the expected impact of the appointment of Mr. Abdessamad as Chairman of the Board, the Company’s strategy and execution, and the advancement of the Company’s software-defined vehicle capabilities and related offerings. Actual results of matters addressed in these forward-looking statements involve risks and uncertainties and may differ substantially from those expressed or implied. Factors that could cause actual results to differ are discussed in the sections entitled “Cautionary Note Regarding Forward-Looking Statements”, “Risk Factors”, and “Operating and Financial Review and Prospects” in REE’s annual report filed with the U.S. Securities and Exchange Commission (the “SEC”) on May 15, 2025, as updated by the Company’s subsequent filings with the SEC. The forward-looking statements in this press release speak only as of the date of this press release, and we undertake no obligation to update any forward-looking statements.
FAQ
Who is the new chairman of REE Automotive (Nasdaq: REE) and when did the role take effect?
What role will Carlton Rose have after the REE (REE) chair transition?
What experience does REE’s new chairman Hicham Abdessamad have relevant to REE (REE)?
How does the new REE (REE) chairman appointment align with the company’s strategy?
When did Hicham Abdessamad join REE Automotive’s board prior to becoming chairman?
