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Reed’s Announces Appointment of Damian Warshall as Chief Operating Officer

(Neutral)
(Positive)
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management

Reed's (NYSE American: REED) appointed Damian Warshall as Chief Operating Officer, effective April 27, 2026. Warshall returns to Reed's after prior service as Vice President of Operations and brings CPG operations experience, an M.B.A. from Darden, and a track record scaling beverage manufacturing and supply‑chain execution.

His recent roles include COO at Pittston Co-Packers, where he led a facility revitalization and secured a multi‑million-dollar revenue pipeline, and VP of Operations at Munk Pack. Management says priorities include manufacturing efficiencies, increased throughput, margin improvement, and strengthened operational execution in 2026 and beyond.

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Positive

  • Appointment effective April 27, 2026 provides immediate operational leadership
  • Warshall has prior Reed's operations experience as former VP of Operations
  • Track record includes revitalizing a beverage facility and securing a multi‑million‑dollar revenue pipeline
  • MBA from Darden and finance/accounting degree support operational and financial oversight

Negative

  • Release discloses no quantified 2026 targets for cost, margin or throughput improvements
  • Company continues with an interim CEO, indicating leadership transition remains in progress

News Market Reaction – REED

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-5.08% Session close to close

In the Apr 27 session, REED declined 5.08%, reflecting a notable negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

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NORWALK, Conn., April 24, 2026 (GLOBE NEWSWIRE) -- Reed’s, Inc. (NYSE American: REED) (“Reed’s” or the “Company”), owner of the nation’s leading portfolio of handcrafted, natural ginger beverages, today announced the appointment of Damian Warshall as Chief Operating Officer, effective April 27, 2026.

Mr. Warshall is a seasoned consumer packaged goods (CPG) operations executive with deep expertise in scaling beverage manufacturing operations, enhancing supply chain efficiency and driving profitable growth across complex organizations. Most recently, he served as Chief Operating Officer at Pittston Co-Packers, where he led the revitalization of a large-scale beverage manufacturing facility and secured a multi-million-dollar revenue pipeline. Prior to this, he served as Vice President of Operations at Munk Pack, leading production and commercialization initiatives, including a nationwide retail launch. Mr. Warshall is well known to Reed’s, having previously served as Vice President of Operations. He holds an M.B.A. from the University of Virginia’s Darden School of Business and a B.S.B.A. in Accounting and Finance from Georgetown University.

“Damian’s operational leadership and proven ability to build efficient, scalable manufacturing and supply chain systems position him well to enhance execution across our business operations,” said Neal Cohane, Interim Chief Executive Officer of Reed’s. “He brings a strong track record of driving operational discipline, improving cost structures and supporting profitable growth, which we believe will be critical as we continue to optimize our business. We believe his experience will be instrumental in strengthening our operational foundation, improving margins and creating long-term value for our shareholders.”

Mr. Warshall added, “I’m excited to return to Reed’s as Chief Operating Officer and to work alongside the team to further strengthen our operational capabilities. Our priorities will focus on driving efficiencies across our manufacturing and logistics network, increasing throughput, and enhancing execution with our partners. Delivering more consistent, scalable performance will be a central focus in 2026 and beyond as we continue to build a stronger, more efficient operating platform.”

About Reed’s, Inc.

Reed’s is an innovative company and category leader that provides the world with high quality, premium and better-for-you beverages. Established in 1989, Reed's is a leader in craft beverages under the Reed’s®, Virgil’s® and Flying Cauldron® brand names. The Company’s beverages are now sold in over 32,000 stores nationwide.

Forward-Looking Safe Harbor Statement

This press release contains forward-looking statements which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended. Forward-looking statements are statements that are not historical facts, reflect management’s expectations as of the date of this press release, and involve certain risks and uncertainties. Forward-looking statements include, but are not limited to, statements herein with respect to implied or express statements regarding the anticipated contributions and impact of the executive appointment, and the Company’s expectations regarding its business strategies and plans and its ability to create long-term value for our shareholders. These forward-looking statements are based on our current expectations and may differ materially from actual results due to a variety of factors, including the risk factors and uncertainties described under the caption “Risk Factors” in the Company’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Securities and Exchange Commission on March 25, 2026. The forward-looking statements in this press release are based on information available to the Company as of the date hereof, and the Company disclaims any obligation to update any forward-looking statements, except as required by law.

Investor Relations Contact

Sean Mansouri, CFA or Aaron D’Souza
Elevate IR
ir@reedsinc.com
(720) 330-2829


FAQ

When does Damian Warshall start as COO of Reed's (REED)?

He starts as Chief Operating Officer effective April 27, 2026. According to the company, his appointment is immediate and he will focus on manufacturing and supply‑chain execution throughout 2026.

What experience does Damian Warshall bring to Reed's (REED)?

Warshall brings CPG operations experience including roles as COO at Pittston Co-Packers and VP of Operations at Munk Pack. According to the company, he led facility revitalization and secured a multi‑million‑dollar revenue pipeline.

What will Damian Warshall prioritize as Reed's COO (REED)?

His priorities are driving manufacturing efficiencies, increasing throughput, and improving execution with partners. According to the company, these initiatives aim to strengthen operations and improve margins in 2026 and beyond.

Does Reed's (REED) provide financial targets tied to the COO appointment?

No specific financial targets or timelines were disclosed with the appointment. According to the company, the focus will be on operational improvements rather than immediate quantified guidance.

What is Damian Warshall's educational background relevant to his Reed's (REED) role?

He holds an M.B.A. from the University of Virginia Darden School of Business and a B.S.B.A. in Accounting and Finance from Georgetown. According to the company, these credentials support his operational and financial oversight responsibilities.