The Reynolds Kitchens® Brand Turns Any Countertop into a No-Mess Workspace with New Countertop Prep Paper

Rhea-AI Summary

Reynolds Consumer Products (NASDAQ: REYN) launched Reynolds Kitchens Countertop Prep Paper on March 24, 2026 — an 18"-wide, multi-purpose surface protector designed for food contact and light adhesion to countertops.

Products ship as 100 square-foot rolls, priced at a suggested $5.97 at Walmart now, with rollout to Target, Amazon and grocery retailers through summer. The launch includes an April promotional partnership with The Martha Stewart Podcast by iHeartRadio and a listener contest.

News Market Reaction – REYN

+0.53%

+0.53% Session close to close

In the Mar 24 session, REYN gained 0.53%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement adds a new Reynolds Kitchens Countertop Prep Paper product, positioned as a multi-...

Analysis

This announcement adds a new Reynolds Kitchens Countertop Prep Paper product, positioned as a multi-purpose surface protector with 18" width and 100 square-foot rolls at a suggested price of $5.97 at Walmart. It follows other brand-building and product recognition news in recent months. Before the release, REYN traded below its 200-day MA and close to its 52-week low, so investors may watch how new product uptake and future earnings updates influence that longer-term trend.

Key Figures

Roll width: 18" Roll size: 100 square feet Suggested price: $5.97 +1 more

4 metrics

Roll width 18" Width of Countertop Prep Paper roll

Roll size 100 square feet Size of Countertop Prep Paper roll

Suggested price $5.97 Per 100 square-foot roll at Walmart

Launch date March 24, 2026 Press release announcement date for Countertop Prep Paper

Historical Context

5 past events · Latest: Feb 23 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Feb 23	Product award	Positive	+1.4%	Reynolds Kitchens Parchment Cooking Bags named 2026 Product of the Year.
Feb 04	Earnings results	Positive	+9.6%	Q4 and full-year 2025 results with 2026 EBITDA and EPS outlook.
Jan 29	Dividend declaration	Positive	+2.3%	Regular quarterly cash dividend of $0.23 per common share announced.
Jan 21	Earnings date	Neutral	+0.6%	Scheduled Q4 and full-year 2025 earnings release and webcast date.
Nov 18	Index change	Positive	-0.9%	Announcement of REYN joining the S&P SmallCap 600 index.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent company news, including product recognition, dividends, and earnings, has generally coincided with positive 1-day price reactions, with one divergence on an index-change announcement.

Recent Company History

Over the last six months, Reynolds Consumer Products has reported several supportive developments. A product award on Feb 23, 2026, strong Q4 and full-year 2025 results with 2026 guidance on Feb 4, 2026, and a regular dividend declaration on Jan 29, 2026 all saw positive 24-hour price reactions. An earnings date announcement on Jan 21, 2026 also aligned with a modest gain. The main divergence was an S&P SmallCap 600 index inclusion notice dated Nov 18, 2025, which was followed by a small price decline.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Designed to protect countertops and create a clean, ready-to-use surface for cooking, baking, crafting, and everyday projects

LAKE FOREST, Ill., March 24, 2026 /PRNewswire/ -- All good meals and creative projects are rarely mess free – but that doesn't mean the cleanup has to be more work than the project itself. From flour-dusted baking sessions and sauce-splattered pasta nights to paint drips, glue spills, and glitter explosions, projects can leave a mark. That's why the Reynolds Kitchens^® brand is introducing Countertop Prep Paper — a first-of-its-kind, multi-purpose surface protector designed to expand your working space and shield countertops from it all. Whether cooking, baking, tackling a DIY project, or diving into a craft, Reynolds Kitchens Countertop Prep Paper creates a clean, protected workspace so you can focus on the making, not the mess. 

Instead of being limited to the small footprint of a cutting board or plate, Countertop Prep Paper expands your usable workspace. The roll is a generous 18" wide, providing plenty of room to work comfortably and stay organized. Plus, the Countertop Prep Paper protects against water, grease, and moisture, standing up to spills, drips and more.

Developed with convenience in mind, Reynolds Kitchens Countertop Prep Paper is suitable for food contact and lightly adheres to surfaces, staying securely in place and creating a sturdy barrier, helping to keep counters clean no matter what you're whipping up or working on. Just lightly dampen the countertop with water to activate its non-slip grip, roll it out shiny side down, and get started. From cookie dough to craft glue, it's ready to handle the mess.

Once the fun is done, cleanup is quick and effortless. Simply fold up the paper to contain the mess and discard. Countertop Prep Paper is designed to leave no residue behind, keeping countertops clean and giving you more time for the things that matter most.

"Today's kitchens are not just for cooking; they're the gathering space of the family, where life happens and memories are made," said Fiona Seal, Reynolds Marketing Director, Innovation. "Countertop Prep Paper was designed to give home cooks and crafters a simple, flexible way to protect their surfaces and create extra workspace, whether they're preparing a family meal, baking with kids, or tackling a craft. It helps families stay present in the moments that matter, without worrying about the cleanup."

In celebration of the new product launch, Reynolds is teaming up with The Martha Stewart Podcast by iHeartRadio to spotlight Countertop Prep Paper in on-air advertising and on social. In April, iHeartRadio listeners can also enter a special contest featuring Reynolds Kitchens Countertop Prep Paper and some of "Martha's Favorite Things".

Reynolds Kitchens Countertop Prep Paper 100 square-foot rolls are now available nationwide at Walmart instore and online for a suggested price of $5.97. Countertop Prep Paper will continue rolling out to Target, Amazon and grocery retailers throughout the summer.

About Reynolds Consumer Products
Reynolds Consumer Products (REYN: Nasdaq) is a leading provider of household products that simplify daily life so you can enjoy what matters most. Our Reynolds^® and Hefty^® brand products help make mealtime easier with preparation, cooking, cleanup, and storage solutions.

For more information, visit ReynoldsConsumerProducts.com and ReynoldsBrands.com.

Media Contact: Jill Pedrani, jill.pedrani@edelman.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/the-reynolds-kitchens-brand-turns-any-countertop-into-a-no-mess-workspace-with-new-countertop-prep-paper-302722773.html

SOURCE Reynolds Consumer Products Inc.

FAQ

When did Reynolds Consumer Products (REYN) launch Countertop Prep Paper and where is it first available?

Reynolds launched Countertop Prep Paper on March 24, 2026, and it is available at Walmart now. According to the company, the 100 square-foot rolls are priced at a suggested $5.97 and will roll out to Target, Amazon and grocery retailers through the summer.

What are the product specifications for Reynolds Kitchens Countertop Prep Paper (REYN)?

Countertop Prep Paper is an 18-inch-wide roll designed for food contact with a light adhesive, non-slip grip. According to the company, each roll contains 100 square feet and is intended to protect counters from water, grease, spills and craft messes.

How is Reynolds (REYN) promoting Countertop Prep Paper in April 2026?

Reynolds is partnering with The Martha Stewart Podcast by iHeartRadio for on-air and social promotion in April. According to the company, iHeartRadio listeners can enter a contest featuring Countertop Prep Paper and 'Martha's Favorite Things' as part of the campaign.

What is the suggested retail price and packaging for Countertop Prep Paper from Reynolds (REYN)?

The suggested retail price is $5.97 for a 100 square-foot roll, available now at Walmart. According to the company, the roll is 18 inches wide and designed to be rolled out shiny side down, lightly dampened to activate non-slip adhesion.

Will Reynolds (REYN) distribute Countertop Prep Paper beyond Walmart, and what is the timing?

Yes. Reynolds expects Countertop Prep Paper to expand distribution beyond Walmart through the summer. According to the company, availability will extend to Target, Amazon and grocery retailers during the summer rollout period.