SemiCab Appoints New Indian Market Executive
Algorhythm Holdings (NASDAQ: RIME) announced the appointment of Vasudha Khurana as VP of Brand and Communications for its subsidiary SemiCab's global market. Khurana brings 12 years of marketing experience from prominent companies including Google and Unilever.
At her previous role in PhonePe, Khurana led initiatives that doubled the user base from 250 million to 500 million users. She will now lead SemiCab's brand development, marketing strategies, and global go-to-market initiatives for upcoming product launches. The appointment aligns with SemiCab's expansion plans among global CPG shippers in India and new international markets.
Algorhythm Holdings (NASDAQ: RIME) ha annunciato la nomina di Vasudha Khurana come VP di Brand e Comunicazioni per il mercato globale della sua controllata SemiCab. Khurana porta 12 anni di esperienza nel marketing da aziende importanti tra cui Google e Unilever. Nel suo ruolo precedente in PhonePe, Khurana ha guidato iniziative che hanno raddoppiato la base utenti da 250 milioni a 500 milioni di utenti. Ora guiderà lo sviluppo del marchio di SemiCab, le strategie di marketing e le iniziative globali di go-to-market per i prossimi lanci di prodotto. La nomina è in linea con i piani di espansione di SemiCab tra i spedizionieri globali di beni di consumo confezionati (CPG) in India e in nuovi mercati internazionali.
Algorhythm Holdings (NASDAQ: RIME) anunció el nombramiento de Vasudha Khurana como VP de Marca y Comunicaciones para el mercado global de su filial SemiCab. Khurana aporta 12 años de experiencia en marketing de empresas destacadas como Google y Unilever. En su puesto anterior en PhonePe, Khurana lideró iniciativas que duplicaron la base de usuarios de 250 millones a 500 millones. Ahora liderará el desarrollo de la marca de SemiCab, las estrategias de marketing y las iniciativas globales de go-to-market para próximos lanzamientos de productos. El nombramiento se alinea con los planes de expansión de SemiCab entre espedicionarios globales de bienes de consumo empacados (CPG) en India y nuevos mercados internacionales.
Algorhythm Holdings (NASDAQ: RIME)이 자회사 SemiCab의 글로벌 시장을 위한 브랜드 및 커뮤니케이션 부사장으로 Vasudha Khurana를 임명했다고 발표했습니다. Khurana는 Google와 Unilever를 포함한 주요 기업에서 12년의 마케팅 경험을 보유하고 있습니다. PhonePe에서의 이전 역할에서 Khurana는 사용자 기반을 2억 5천만 명에서 5억 명으로 두 배로 늘린 이니셔티브를 주도했습니다. 이제 그녀는 SemiCab의 브랜드 개발, 마케팅 전략 및 다가오는 제품 출시를 위한 글로벌 출시 전략을 이끌게 됩니다. 이 임명은 인도 및 새로운 국제 시장에서 SemiCab의 글로벌 CPG 운송업체 확장 계획과 일치합니다.
Algorhythm Holdings (NASDAQ: RIME) a annoncé la nomination de Vasudha Khurana au poste de VP Brand et Communications pour le marché mondial de sa filiale SemiCab. Khurana apporte 12 ans d’expérience en marketing au sein d’entreprises de premier plan, dont Google et Unilever. Dans son rôle précédent chez PhonePe, Khurana a dirigé des initiatives qui ont doublé la base d’utilisateurs, passant de 250 millions à 500 millions. Elle dirigera désormais le développement de la marque de SemiCab, les stratégies marketing et les initiatives mondiales go-to-market pour les prochains lancements de produits. Cette nomination s’aligne sur les plans d’expansion de SemiCab parmi les expéditeurs mondiaux de biens de consommation emballés (CPG) en Inde et sur de nouveaux marchés internationaux.
Algorhythm Holdings (NASDAQ: RIME) gab die Ernennung von Vasudha Khurana zur Vizepräsidentin für Marke und Kommunikation für den globalen Markt der Tochtergesellschaft SemiCab bekannt. Khurana verfügt über 12 Jahre Marketing-Erfahrung bei namhaften Unternehmen wie Google und Unilever. In ihrer früheren Position bei PhonePe leitete sie Initiativen, die die Nutzerbasis von 250 Millionen auf 500 Millionen verdoppelten. Sie wird nun die Markenentwicklung von SemiCab, Marketingstrategien und globale Markteinführungsinitiativen für kommende Produktveröffentlichungen leiten. Die Ernennung steht im Einklang mit den Expansionsplänen von SemiCab unter globalen CPG-Versendern in Indien und in neuen internationalen Märkten.
أعلنت شركة Algorhythm Holdings (المدرجة في ناسداك: RIME) تعيين فـدهاKhuraana كمدير نائب للعلامة التجارية والاتصالات للسوق العالمية لشركة SemiCab التابعة. تمتلك Khurana خبرة تسويق تبلغ 12 عامًا من شركات بارزة مثل Google وUnilever. في دورها السابق في PhonePe، قدت Khurana مبادرات ضاعفت قاعدة المستخدمين من 250 مليونًا إلى 500 مليون مستخدم. ستقود الآن تطوير علامة SemiCab التجارية واستراتيجيات التسويق ومبادرات الوصول إلى السوق العالمية للإطلاقات القادمة للمنتجات. يتماشى هذا التعيين مع خطط SemiCab للتوسع بين شاحني السلع الاستهلاكية العالمية في الهند وأسواق دولية جديدة.
Algorhythm Holdings (NASDAQ: RIME) 宣布任命 Vasudha Khurana 为其子公司 SemiCab 全球市场的品牌与传播副总裁。Khurana 拥有来自 Google 和 Unilever 等知名公司的 12 年的营销经验。在她在 PhonePe 的前任职位中，Khurana 主导的举措使用户群从 2.5 亿增至 5 亿，翻了一番。她现在将负责 SemiCab 的品牌发展、营销策略以及即将推出的产品的全球进入市场（go-to-market）举措。这一任命与 SemiCab 在印度及新的国际市场的全球 CPG 运输商扩张计划相一致。
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Experienced Marketing Executive Brings Over a Decade of Brand Development and Growth Expertise
Fort Lauderdale, FL, Sept. 18, 2025 (GLOBE NEWSWIRE) -- Algorhythm Holdings, Inc. (“Algorhythm”) (NASDAQ: RIME), an AI technology holding company, announced today that its subsidiary, SMCB Solutions Private Limited (“SemiCab India”), has appointed Vasudha Khurana as VP of Brand and Communications for SemiCab’s global market. Khurana will lead the development of SemiCab’s brand, marketing strategies, and global go-to-market initiatives for multiple product launches lined up.
Vasudha brings 12 years of marketing and business experience, with tenures at Google and Unilever (Hindustan Unilever Limited). She also recently served as the Lead for Consumer Brand & Research at PhonePe, where she led initiatives enabling the user base to grow from 250 million to 500 million users. Prior to joining SemiCab, she was Head of Payments Brand at Razorpay, overseeing brand strategy and consumer engagement.
Vasudha holds an exceptional academic background, graduating at the top of her class from the Indian Institute of Technology Roorkee and earning a Post Graduate Degree in Management from the Indian Institute of Management Ahmedabad, one of India’s premier business schools.
Ajesh Kapoor, CEO of SemiCab Holdings, LLC, commented, "We are thrilled to welcome Ms. Khurana to SemiCab. Her deep expertise in brand storytelling, go-to-market strategy, and international marketing will be instrumental as we scale SemiCab into a leading global freight technology platform. With rapid growth among global CPG shippers in India and plans for new international markets, she will play a key role in shaping our market presence and driving client adoption worldwide."
"Our business thrives on maximizing truck utilization, and Vasudha’s leadership in marketing and client engagement will be central to building the SemiCab story, expanding our customer base, and expand thought leadership of the benefits of SemiCab’s truckload optimization technology. Her addition marks an exciting milestone in SemiCab’s growth journey," added Mr. Kapoor.
About Algorhythm Holdings
Algorhythm Holdings, Inc. is an AI technology company focused on the growth and development of SemiCab, an emerging leader in the global logistics and distribution industry. Since 2020, SemiCab has enabled major retailers, brands and transportation providers to address these common supply-chain problems globally. Its AI-enabled, cloud-based Collaborative Transportation Platform achieves the scalability required to predict and optimize millions of loads and hundreds of thousands of trucks. SemiCab uses real-time data from API-based load tendering and pre-built integrations with TMS and ELD partners to orchestrate collaboration across manufacturers, retailers, distributors, and their carriers. SemiCab uses AI/ML predictions and advanced predictive optimization models to enable fully loaded round trips. With SemiCab’s AI platform, shippers pay less and carriers make more without having to change a thing.
For additional information, please go to: http://www.semicab.com
Investor Relations Contact:
Brendan Hopkins
407-645-5295
investors@algoholdings.com
www.algoholdings.com
Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statement that is not historical in nature is a forward-looking statement and may be identified by the use of words and phrases such as "expects," "anticipates," "believes," "will," "will likely result," "will continue," "plans to," "potential," "promising," and similar expressions. These statements are based on management's current expectations and beliefs and are subject to a number of risks, uncertainties and assumptions that could cause actual results to differ materially from those described in the forward-looking statements, including the risk factors described from time to time in Algorhythm’s reports to the SEC, including, without limitation Algorhythm’s Annual Report on Form 10-K for the year ended December 31, 2024. You should not place undue reliance on any forward-looking statement, each of which applies only as of the date of this press release. Except as required by law, we undertake no obligation to update or revise publicly any of the forward-looking statements after the date of this press release to conform our statements to actual results or changed expectations, or as a result of new information, future events or otherwise.
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