SemiCab Secures Multi-Million Dollar Contract Expansion from Marico

Rhea-AI Summary

Algorhythm Holdings (NASDAQ:RIME) announced that SemiCab expanded its transportation services engagement with Marico on November 24, 2025, following a successful pilot.

The expansion represents an annualized revenue opportunity of approximately $3 million, is SemiCab’s fifth multi-million dollar contract in 2025, and will support Marico’s nationwide operations with improved planning accuracy, service consistency, and reduced transportation costs using SemiCab’s AI-powered Collaborative Transportation Platform.

Positive

• Annualized revenue opportunity of ~$3 million
• Fifth multi-million dollar contract executed in 2025
• Nationwide scale-up supporting Marico’s operations
• AI-driven platform aims to reduce empty miles and improve asset utilization

Negative

• None.

Insights

Commercial Contracts Analyst

SemiCab won an expanded national contract with Marico, creating an annualized revenue opportunity of $3 million and marking its fifth multi‑million deal this year.

SemiCab will scale Marico’s national transportation network on its Collaborative Transportation Platform after a successful pilot, creating a clear revenue stream of approximately $3 million annually and reinforcing recurring managed‑services demand. The win signals growing commercial traction: it is the firm’s fifth multi‑million dollar contract in 2025, which directly increases network density and the platform’s value to participating shippers.

Delivery hinges on maintaining the operational improvements cited—greater service consistency, improved planning accuracy, and lower transportation costs—which the expanded engagement reportedly provides. Execution risk remains centered on converting pilot results into sustained national performance and preserving margins as scale increases.

Watch for additional multi‑million contracts and continued expansion in 2025 as near‑term indicators of durable demand and network effects. Monitor realized revenue recognition against the cited $3 million annualized figure and any statements about sustained service metrics to confirm the commercial benefits.

Marico Scales National Transportation Network on SemiCab’s Collaborative Transportation Platform

Fort Lauderdale, FL, Nov. 24, 2025 (GLOBE NEWSWIRE) -- Algorhythm Holdings, Inc. (“Algorhythm”) (NASDAQ: RIME) – a leading AI technology company, today announced that SemiCab has achieved a significant expansion of its transportation services engagement with Marico, one of India’s leading consumer goods companies that operates in the global beauty and wellness space.

The expansion represents an annualized revenue opportunity of approximately $3 million for SemiCab and represents the fifth multi-million dollar contract the company has executed this year.

Marico’s decision to scale its transportation network on SemiCab’s Collaborative Transportation Platform followed its successful completion of an initial pilot program with SemiCab. The expanded engagement will support Marico’s nationwide operations with greater service consistency, improved planning accuracy, and significantly reduced transportation costs.

The Marico expansion follows several significant contract wins for SemiCab in 2025 and reinforces SemiCab’s position as a managed transportation partner for large enterprises across India. Its managed services offering is powered by its AI-powered technology platform, which reduces empty miles, improves asset utilization, and strengthens on-time performance across complex long haul freight networks.

Ajesh Kapoor, CEO of SemiCab Holdings, LLC, said, “We are honored to deepen our partnership with Marico. Their decision to expand from a pilot program to a large scale national engagement demonstrates the value our platform consistently delivers. As more enterprise customers utilize our network in India, the efficiencies grow stronger and the economics become more compelling for all of our partners there. Momentum within our India business continues to accelerate. Each multi-million-dollar contract increases network density and positions us to drive even greater efficiencies as we scale.”

About Algorhythm Holdings

Algorhythm Holdings, Inc. is a leading AI technology company focused on the growth and development of SemiCab, an emerging leader in the global logistics and distribution industry. Since 2020, SemiCab has enabled major retailers, brands and transportation providers to address common supply-chain problems globally. Its AI-enabled, cloud-based Collaborative Transportation Platform achieves the scalability required to predict and optimize millions of loads and hundreds of thousands of trucks. SemiCab uses real-time data from API-based load tendering and pre-built integrations with TMS and ELD partners to orchestrate collaboration across manufacturers, retailers, distributors, and their carriers. SemiCab uses AI/ML predictions and advanced predictive optimization models to enable fully loaded round trips. With SemiCab’s AI platform, shippers pay less and carriers make more without having to change a thing. For additional information, please go to: http://www.semicab.com

Investor Relations Contact

Brendan Hopkins
407-645-5295
investors@algoholdings.com
www.algoholdings.com

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statement that is not historical in nature is a forward-looking statement and may be identified by the use of words and phrases such as "expects," "anticipates," "believes," "will," "will likely result," "will continue," "plans to," "potential," "promising," and similar expressions. These statements are based on management's current expectations and beliefs and are subject to a number of risks, uncertainties and assumptions that could cause actual results to differ materially from those described in the forward-looking statements, including the risk factors described from time to time in Algorhythm’s reports to the SEC, including, without limitation Algorhythm’s Annual Report on Form 10-K for the year ended December 31, 2024. You should not place undue reliance on any forward-looking statement, each of which applies only as of the date of this press release. Except as required by law, we undertake no obligation to update or revise publicly any of the forward-looking statements after the date of this press release to conform our statements to actual results or changed expectations, or as a result of new information, future events or otherwise.

FAQ

What did Algorhythm (RIME) announce about SemiCab and Marico on November 24, 2025?

Algorhythm announced SemiCab expanded its engagement with Marico, converting a pilot into a nationwide program on SemiCab’s AI-powered platform.

How much annualized revenue does the Marico expansion represent for SemiCab (RIME)?

The expansion represents an annualized revenue opportunity of approximately $3 million for SemiCab.

How significant is the Marico deal for SemiCab’s 2025 contract momentum (RIME)?

The Marico expansion is SemiCab’s fifth multi-million dollar contract in 2025, indicating accelerating momentum in India.

What operational benefits will Marico receive from SemiCab’s platform under Algorhythm (RIME)?

Marico will get improved planning accuracy, greater service consistency, reduced transportation costs, and improved asset utilization.

Does the Marico expansion indicate a permanent national rollout for SemiCab via Algorhythm (RIME)?

The company reported the expansion will support Marico’s nationwide operations after a successful pilot, indicating a scaled national engagement.