Aspyr Living Announces Lead Investor in $3M Seed Round

Rhea-AI Summary

Aspyr Living has secured a $250,000 lead investment from RJD Green (OTCPK: RJDG) as part of a $3.0 million seed funding round. The company is developing innovative natural household products under the Ascend® brand, featuring patent-pending botanical technologies.

The company's successful Walmart private label test in 3,000 stores generated $5 million in sales from 2 million units, with 98% consumer preference over chemical brands and 70%+ repurchase rate. Aspyr Living plans to launch its Ascend® Home Essentials line in early 2026, followed by the innovative Ascend® Sanitizing Laundry Detergent in Summer 2026.

Positive

• Secured $250,000 lead investment from RJD Green as part of $3M seed round
• Successful Walmart test generated $5M in sales across 3,000 stores
• Strong 98% consumer preference rate over chemical brands
• Impressive 70%+ customer repurchase rate
• Patent-pending botanical technology with proven market demand
• Planned retail launch in early 2026 with innovative product line

Negative

• Significant competition from established chemical-based national brands
• Product launch not until 2026, indicating extended time to market
• Additional funding still needed to complete $3M seed round

News Market Reaction

-10.00%

1 alert

-10.00% News Effect

On the day this news was published, RJDG declined 10.00%, reflecting a significant negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

In the news release, Aspyr Living Announces Lead Investor in $3M Seed Round, issued 29-Sep-2025 by Aspyr Living Inc. over PR Newswire, we are advised by the company that the media contact has been added for public view. The complete, corrected release follows:

Aspyr Living Announces Lead Investor in $3M Seed Round

Funding to Launch new CPG Sustainable Consumer Brand

FORT LAUDERDALE, Fla., Sept. 29, 2025 /PRNewswire/ -- Aspyr Living, a natural lifestyle company, announced today a $250,000 lead investment from RJD Green (OTCPK: RJDG) as part of a $3.0 million seed funding round. RJD Green will provide both capital and growth expertise to support the launch of Aspyr Living's innovative new consumer brand, Ascend®.

Aspyr Living Announces Lead Investor in $3M Seed Round

Aspyr Living helps people live healthier lives with a new generation of safe, high performance home, laundry and personal care products that outperform toxic chemical-based national brands.

Its flagship brand, Ascend®, features proprietary, patent-pending botanical technologies preferred by consumers over toxic national brands after a single use. The funding will be instrumental in bringing these products to market and solidifying Aspyr Living as an emerging leader in the home, health, and wellness space.

"We've cracked the code to delivering superior performance for naturally derived household cleaning and laundry products using botanicals, instead of petrochemicals. The results are household cleaning & laundry products that are safer, stronger, and preferred by consumers," said Benjamin Shell, CEO of Aspyr Living.

"We're thrilled to have RJD Green as our lead investor for this funding round," said Shell.  "Their track record of building companies is precisely the kind of expertise we need as we scale operations and introduce our industry-first products to North America."

RJD Green's investment builds on a successful 3,000-store Walmart private label test, which demonstrated significant consumer demand for products based on Aspyr Living-derived technologies. The pilot generated over $5 million in sales from 2 million units, with over 98% of consumers preferring the products over top chemical brands. The test also showed a strong 70%+ repurchase rate, proving mass market appeal and a loyal customer base.

Aspyr Living is expected to hit retail shelves with its Ascend® Home Essentials line in early 2026, followed by the launch of its groundbreaking Ascend® Sanitizing Laundry Detergent in Summer 2026. It's the first consumer detergent to kill 99.9% of bacteria in a home washing machine and represents the most significant advance in home laundry care in 70 years.

About Aspyr Living

Aspyr Living is a natural lifestyle company helping people live healthier lives industry-first safe, natural, and effective home, laundry and personal care products that outperform toxic chemical-based national brands.

Aspyr Living is a natural lifestyle company transforming the $32 billion home and laundry care products market. The company's vision is to help families live healthier lives by providing safe, effective, and science-backed products and removing toxic chemicals from U.S. homes. Visit www.aspyr-living.com.

About RJD Green, Inc.
RJD Green, Inc. (OTCPK: RJDG) is a publicly traded holding company focused on acquiring and managing assets and companies in the construction, green environmental, and healthcare service sectors. RJD Green is dedicated to providing shareholders with access to small and medium businesses with significant growth opportunities. Visit www.rjdgreen.com.

Media Contact: 

Adriel Alvarado
Investor Relations
(954) 401-2480
adriel.alvarado@aspyr-living.com

FAQ

What is the size of Aspyr Living's seed funding round led by RJDG?

RJD Green (OTCPK: RJDG) is leading a $3.0 million seed funding round with an initial $250,000 investment in Aspyr Living.

How successful was Aspyr Living's Walmart test program?

The Walmart test across 3,000 stores generated $5 million in sales from 2 million units, with 98% consumer preference over chemical brands and a 70%+ repurchase rate.

When will Aspyr Living's Ascend products be available in retail stores?

Aspyr Living plans to launch its Ascend® Home Essentials line in early 2026, followed by the Ascend® Sanitizing Laundry Detergent in Summer 2026.

What makes Aspyr Living's Ascend laundry detergent unique?

Ascend® Sanitizing Laundry Detergent is the first consumer detergent to kill 99.9% of bacteria in home washing machines, representing the biggest advance in laundry care in 70 years.

How does Aspyr Living's technology differ from traditional cleaning products?

Aspyr Living uses proprietary, patent-pending botanical technologies instead of petrochemicals, creating safer and stronger natural cleaning products that outperform toxic chemical-based national brands.