Rockwell Automation Revolutionizes Motor Controls with Smarter and Safer M100 Electronic Motor Starter

Rhea-AI Summary

Rockwell Automation (NYSE: ROK) has unveiled the M100 Electronic Motor Starter, advancing its industrial automation solutions portfolio. The new starter simplifies panel wiring and reduces component complexities while offering enhanced safety features.

Key features include:

• Point-on-wave (POW) switching technology
• Zero stacking with no derating up to 55C
• Removable terminal blocks in screw and push-in variants
• Support for direct-on-line (DOL) and reversing capabilities
• Electronic overload protection
• Phase loss detection and imbalance monitoring
• Weld detection
• SIL3 certified models for functional safety

The M100 serves as a cost-effective, space-efficient solution designed to improve performance across various applications while minimizing downtime.

Positive

• Introduction of cost-effective, space-efficient motor starter solution
• Enhanced safety features with SIL3 certification
• Advanced functionality reducing component complexity and engineering costs
• Improved operational efficiency through POW switching technology

Negative

• None.

News Market Reaction

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On the day this news was published, ROK declined 0.10%, reflecting a mild negative market reaction.

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MILWAUKEE, March 31, 2025 /PRNewswire/ -- Rockwell Automation, Inc. (NYSE: ROK), the world's largest company dedicated to industrial automation and digital transformation, today announced the launch of the M100 Electronic Motor Starter, enabling industrial organizations to simplify panel wiring and reduce component and engineering complexities with advanced functional safety solutions and more refined motor starting capabilities.  

Rockwell's traditional motor starters lay a robust foundation for customizable motor control solutions including starting, stopping and protecting motors. Building on this legacy, the new M100 Electronic Motor Starter seamlessly integrates into intelligent motor control setups, boosting productivity and minimizing downtime. It serves as a cost-effective, space-efficient option, boasting an extensive range of features designed to improve performance across various applications. Notably, the M100 incorporates point-on-wave (POW) switching technology. 

The new M100 Electronic Motor Starter offers zero stacking with no derating up to 55C, providing flexibility in installation without compromising performance. Removable terminal blocks, available in both screw and push-in variants, add convenience and adaptability. The M100 also supports direct-on-line (DOL), reversing, and safety capabilities in the same form factor, showcasing its flexibility in various operational scenarios.  

"Our M100 Electronic Motor Starter represents a significant leap forward in motor starting technology and Rockwell's motor control portfolio," said Bill Meindl, business manager for industrial components, Rockwell Automation. "Its advanced features, including point-on-wave switching technology, significantly boosts productivity while minimizing valuable panel space, delivering a powerful solution that aligns with the evolving needs of the industry." 

Embedded features such as electronic overload protection, phase loss detection, phase imbalance monitoring, and weld detection contribute to a comprehensive safety net, making the M100 an invaluable asset in critical operations. Additionally, with the growing importance of functional safety for end users, the M100 represents an expansion in the motor starting portfolio to now include SIL3 certified models, providing added peace of mind and compliance with high safety standards. 

Learn more about the M100 Electronic Motor Starter on Rockwell's website or contact your distributor.  

About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 27,000 problem solvers dedicated to our customers in more than 100 countries as of fiscal year end 2024. To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com. 

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SOURCE Rockwell Automation, Inc.

FAQ

What are the key features of Rockwell Automation's new M100 Electronic Motor Starter (ROK)?

The M100 features POW switching technology, zero stacking up to 55C, removable terminal blocks, DOL and reversing capabilities, electronic overload protection, phase monitoring, and SIL3 certification.

How does the M100 Electronic Motor Starter improve safety in Rockwell's (ROK) product line?

The M100 includes SIL3 certified models, electronic overload protection, phase loss detection, phase imbalance monitoring, and weld detection features.

What space and installation benefits does Rockwell's (ROK) M100 Motor Starter offer?

It offers zero stacking with no derating up to 55C, space-efficient design, and removable terminal blocks in both screw and push-in variants.

How does the M100 Electronic Motor Starter enhance Rockwell's (ROK) motor control portfolio?

It simplifies panel wiring, reduces component complexity, and integrates advanced functional safety solutions with refined motor starting capabilities.