Roku Stock Price, News & Analysis

Roku, Inc. has introduced a new privacy-first data collaboration platform known as Roku’s clean room, designed specifically for TV streaming. This innovative platform enables advertisers to utilize their encrypted first-party data for planning and measuring advertising campaigns.

With direct connections to Roku’s audience and linear TV data, the clean room ensures privacy while allowing brands to analyze campaign reach and effectiveness. Major media groups like Omnicom and dentsu are already leveraging this technology, enhancing advertising strategies without relying on cookies.

Roku has announced the launch of season one of the comedy series “Children Ruin Everything” on The Roku Channel in the U.S., debuting May 13. The company has also picked up a second season, which will feature 16 episodes, double that of the first season, with production starting in Toronto and Hamilton this Spring. The series, created by Kurt Smeaton, explores the comedic challenges of parenthood. It became CTV's #1 new comedy in Canada during the 2021-22 season, highlighting its popularity.

Roku, Inc. (Nasdaq: ROKU) is set to release its first quarter 2022 financial results after market close on April 28, 2022. A conference call will follow at 2:00 p.m. Pacific Time the same day to discuss the results. The call will be accessible via a live webcast on the Roku investor relations website, with an archived version available post-call. Roku continues to innovate in the streaming market, connecting users with beloved content and facilitating advertiser engagement.

Roku, Inc. has confirmed a multi-year extension of its distribution agreement with Amazon, allowing continued access to Prime Video and IMDb TV apps on Roku devices. Specific terms of the agreement have not been disclosed.

This deal solidifies Roku's position in the streaming market, maintaining critical partnerships with major content providers. Such agreements can enhance user experience and drive engagement on the Roku platform, potentially influencing future revenue growth.

Roku has announced a series order for a new comedy, “SLIP,” created by Zoe Lister-Jones, who will also star and direct. Production starts in April 2022 in Toronto. The seven-episode series will premiere on The Roku Channel in the U.S. and Canada. The show follows Mae Cannon, exploring relationships and parallel universes. Produced in partnership with Boat Rocker and TeaTime Pictures, this marks TeaTime's first TV production. Roku's scripted originals have gained significant traction, reaching an estimated 80 million U.S. households in Q4 2021.

Roku, Inc. (NASDAQ: ROKU) announces the upcoming rollout of Roku OS 11, enhancing the streaming experience with new features. Key updates include Roku Photo Streams for personalized screensavers, automatic speech clarity, and expanded content discovery options. Users can easily share photos and enjoy improved audio settings like sound modes and A/V sync. The update aims to personalize user interactions and support deeper content exploration. Roku OS 11 is set to roll out in the coming weeks.

Roku, Inc. (NASDAQ: ROKU) announced that Founder & CEO Anthony Wood will participate in a fireside chat at the 2022 Morgan Stanley Technology, Media and Telecom Conference on March 4, 2022, at 10:20 a.m. PT / 1:20 p.m. ET. A live webcast and replay will be accessible on Roku's investor relations website, providing insights into the company's strategic direction and performance.

Roku is known for pioneering streaming services and connecting users to diverse content while helping advertisers engage consumers effectively.

Roku, Inc. (Nasdaq: ROKU) announces that CFO Steve Louden will present at the BMO Digital Advertising Summit on March 2, 2022, at 1:00 p.m. PT / 4:00 p.m. ET. A live webcast and replay will be available on the Roku investor relations website.

As a pioneer in TV streaming, Roku connects users with their favorite content and enables content publishers and advertisers to engage consumers effectively. Roku's products are available in the U.S. and select countries.

Roku, Inc. (NASDAQ: ROKU) has launched the Advertising Watermark, an innovative technology designed for advertisers to validate the authenticity of video ads on Roku devices. This free solution protects against device spoofing, ensuring advertisers reach genuine Roku users. With support from major ad tech providers like Google and HUMAN, the Watermark enhances ad effectiveness and trust in the ecosystem. Roku's initiative positions it as a leader in combating ad fraud in TV streaming, thus enabling advertisers to shift confidently towards TV streaming.