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Roku Stock Price, News & Analysis

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Welcome to our dedicated page for Roku news (Ticker: ROKU), a resource for investors and traders seeking the latest updates and insights on Roku stock.

Roku, Inc. (NASDAQ: ROKU) news covers developments across its TV streaming platform, hardware devices, advertising partnerships, and financial performance. Roku describes itself as a company that pioneered streaming on TV, connecting users to content, enabling publishers to build and monetize audiences, and giving advertisers tools to reach viewers on the largest screen in the home. News about Roku often highlights how the company expands its platform, deepens partnerships, and reports on its operating results.

Investors and industry observers following ROKU news can expect updates on Roku-made TVs, Roku TV™ models produced with TV OEM brands, Roku streaming players, and TV-related audio devices, as well as Roku Smart Home products sold in the United States. Announcements frequently feature new product categories and form factors that use Roku OS, such as Roku TV smart projectors or collaborations that bring Roku TV to additional television brands.

Roku news also focuses on The Roku Channel, the company’s free and premium streaming app with exclusive access to Roku Originals, and its position among ad-supported streaming services. Articles may discuss audience engagement, geographic availability in the United States, Canada, Mexico, and the United Kingdom, and Roku’s role as a TV streaming platform in the U.S., Canada, and Mexico by hours streamed.

Another major theme in Roku’s news flow is advertising and measurement. Releases describe expanded partnerships with companies such as Nielsen, iSpot, and DoubleVerify to enhance campaign measurement, attribution, and fraud protection on connected TV. Earnings-related news, including quarterly financial results and investor conference appearances, is disclosed through press releases and linked shareholder communications. The ROKU news page on Stock Titan aggregates these updates so readers can track how Roku’s platform, partnerships, and financial disclosures evolve over time.

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Roku, Inc. has launched the Roku Ultra streaming player in Canada, featuring advanced technology like Dolby Vision®, Dolby Atmos®, and a rechargeable remote with hands-free voice control. This device promises lightning-fast performance and best-in-class picture and audio quality. The new Roku OS 11.5 enhances search and discovery, and introduces French-Canadian voice command capabilities. Priced at $129.99, the Roku Ultra is set to provide an exceptional streaming experience for users.

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Roku has appointed three senior executives to lead its media, devices, and consumer experience divisions. Charlie Collier will serve as President of Roku Media, while Mustafa Ozgen and Gidon Katz will head Devices and Consumer Experience, respectively. Collier, a media veteran, aims to enhance Roku's advertising and content strategy. Ozgen and Katz bring extensive industry backgrounds, previously holding significant roles in other major companies. These leadership changes are expected to strengthen Roku’s market position amid the ongoing shift towards streaming.

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Roku, Inc. (NASDAQ: ROKU) has announced its exclusive AVOD partnership with the Adult Swim Festival, featuring performances from headliners Run The Jewels, Tierra Whack, and Dethklok. The three-part special will stream for free on The Roku Channel starting September 23, 2022. In addition, audiences will gain access to over 120 episodes from popular Adult Swim series including Samurai Jack and Rick and Morty. The Roku Channel aims to enhance viewer engagement with exclusive content, highlighting its strong presence in the streaming market.

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Roku, Inc. (NASDAQ: ROKU) has unveiled two new products: the Roku Express and Roku Wireless Bass, aimed at enhancing the streaming experience while maintaining affordability. The Roku Express now features dual-band Wi-Fi and increased storage for improved streaming performance. The Roku Wireless Bass offers powerful audio to complement Roku's existing sound devices. Both products are set for pre-sale with the Express priced at $29.99 from mid-October and the Wireless Bass at $129.99 from November 7. Additionally, Roku introduces new platform features with the OS 11.5 update.

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Roku, Inc. announced enhancements to its operating system, Roku OS, including new features to improve content discovery and user experience. Key updates include The Buzz for enhanced entertainment discovery, a Continue Watching feature for seamless streaming, and an expanded Save List for users to bookmark content. Other improvements involve updates to Bluetooth Private Listening and navigation enhancements through Roku Voice.

Roku is also introducing new products like the Roku Wireless Bass and 2022 Roku Express at competitive prices.

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Roku has launched a new certified partner program aimed at helping small and medium-sized businesses (SMBs) enhance their TV streaming advertising efforts. Camelot Strategic Marketing is the first agency to join this initiative, utilizing Roku's OneView platform to optimize advertising strategies. With 47% of SMBs planning to increase their TV streaming ad spend over the next year, the partnership offers essential tools for growth. Roku boasts over 63 million active accounts and aims to provide businesses with innovative advertising options. Camelot is recognized for its operational excellence in leveraging OneView.

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Roku, Inc. (NASDAQ: ROKU) is set to exclusively launch ‘The Rich Eisen Show’ on The Roku Channel starting September 12. This Emmy-nominated sports talk show will be available live on weekdays from 12:00-3:00 PM ET and will also feature prior episodes. Roku aims to expand its sports streaming offerings, as sports content is increasingly valuable for audiences. With over 80,000 free movies and programs, The Roku Channel continues to enhance its diverse content lineup.

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Roku, Inc. (Nasdaq: ROKU) has launched the second season of its popular show, Roku Recommends, today. The new season features celebrity hosts Maria Menounos and NFL star Andrew Hawkins, with a focus on helping viewers discover new shows using exclusive Roku data. The first season ranked as a top-10 video-on-demand program. Advertisers can engage audiences through custom segments and brand integrations. New episodes will stream for free every Thursday and partnerships with brands like The Weather Channel and ViX+ are now included.

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Roku has launched Roku TV in Germany, partnering with Metz and TCL as the first manufacturers. Following previous entry into the market with streaming devices, this move enhances Roku's commitment to German consumers. From October, Roku TV models will be available in sizes from 32” to 65” across HD, 4K, and 4K QLED options. The Roku TV platform simplifies user experience by integrating traditional TV and streaming services. Additionally, licensed partners benefit from Roku managing software updates and user experience enhancements.

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FAQ

What is the current stock price of Roku (ROKU)?

The current stock price of Roku (ROKU) is $85.85 as of February 6, 2026.

What is the market cap of Roku (ROKU)?

The market cap of Roku (ROKU) is approximately 12.7B.
Roku

Nasdaq:ROKU

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ROKU Stock Data

12.71B
129.86M
0.65%
89.48%
4.81%
Entertainment
Cable & Other Pay Television Services
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United States
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