Welcome to our dedicated page for Roku news (Ticker: ROKU), a resource for investors and traders seeking the latest updates and insights on Roku stock.
Roku, Inc. operates a TV streaming platform centered on the Roku OS, streaming players, Roku-made TVs, licensed Roku TV models and services that monetize viewing through advertising and subscriptions. Company news regularly covers financial results, platform revenue trends, segment reporting for Advertising and Subscriptions, and the scale of Roku’s streaming household base.
Recurring updates also address The Roku Channel, Roku Sports Channel, Premium Subscriptions, Howdy and Frndly TV, along with content-distribution arrangements, subscription-service availability, live and sports programming features, advertiser capabilities and conference presentations. Product and platform announcements often connect Roku’s devices, home screen, owned streaming services and content-publisher relationships across the U.S., Canada, Mexico and other international markets.
Roku, Inc. (NASDAQ: ROKU) has launched the 'Ok, Roku does that.' campaign, emphasizing its leadership in TV streaming. The campaign aims to promote the ease of use and innovation of Roku's products ahead of the holiday season. The marketing strategy includes advertisements on various platforms, targeting major US cities and travel hubs. Inspired by historical innovations, the campaign hopes to connect emotionally with consumers. A survey indicates 32% of consumers plan to purchase significant items this season, with 63% interested in consumer electronics, reinforcing the campaign's timing.
Roku has announced the launch of its streaming player lineup in Germany, featuring the Roku Express, Roku Express 4K, Roku Streaming Stick 4K, and Roku Streambar. The devices, priced from €29.99 to €149.99, offer various streaming options for German consumers, including services like Netflix, Disney+, and local channels. The Roku OS enhances the streaming experience with features like voice control and universal search. Availability starts with select retailers, with the Roku Streaming Stick 4K set to launch in October.
Roku, Inc. (NASDAQ: ROKU) has expanded its Canadian advertising offerings by launching the OneView platform, partnering with Matterkind as its first Canadian campaign partner. OneView enables advertisers to manage ads across TV streaming, desktop, and mobile, leveraging Roku's TV identity data. With a significant shift of Canadians towards streaming, this platform aims to optimize advertising effectiveness, offering advanced targeting and attribution tools. The partnership will enhance marketers' capabilities and expand Roku's reach in the growing Canadian streaming market.
Roku, Inc. (NASDAQ: ROKU) announced the launch of a new app for Shopify merchants, allowing them to create, manage, and analyze TV streaming advertising campaigns easily. This app, the first of its kind in the Shopify App Store, aims to empower small and medium-sized businesses to enhance brand recognition and drive sales through TV advertising. With 55.1 million active accounts, Roku offers significant reach, and its app promises a user-friendly setup for targeted advertising. The app is expected to launch ahead of the holiday season, enhancing marketing capabilities for merchants.
Roku (NASDAQ: ROKU) announced the rollout of Roku OS 10.5, introducing features designed to enhance streaming experiences. The update includes a new Live TV Channel Guide offering over 200 free channels, expanded voice control for apps like Netflix and Spotify, and improved mobile app functionalities. New surround sound configurations for audio devices are available, enabling advanced 3.1 and 5.1 setups. Key highlights also include enhancements for voice entry and sound settings via the Roku mobile app. The update aims to simplify navigation and improve user engagement with streaming content.
Roku, Inc. (NASDAQ: ROKU) announced the launch of the new Roku Streaming Stick 4K at an MSRP of $49.99 and the Roku Streaming Stick 4K+ with a Roku Voice Remote Pro at $69.99. Both devices promise enhanced 4K streaming capabilities, faster boot times, and improved Wi-Fi connectivity. Roku OS 10.5 introduces features to streamline content access and enhance voice controls. The new streaming devices will be available in mid-October in the U.S. and other markets. Additional promotions include a 30-day HBO Max offer with device activation.
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Roku, Inc. (NASDAQ: ROKU) and Lionsgate (NYSE: LGF.A, LGF.B) announce the debut of the feature-length film 'Zoey's Extraordinary Christmas' on The Roku Channel this holiday season. Featuring the original cast, production starts in Vancouver this month. The film will be available for free streaming on The Roku Channel in the U.S., Canada, and the U.K. Additionally, all 25 episodes of the acclaimed series will be available for free streaming in the U.S. starting later this fall. This marks Roku's first original feature-length film.
Roku (NASDAQ: ROKU) has expanded its linear programming lineup to over 200 channels, with 17 new channels launching this week on The Roku Channel. This includes a dedicated channel for The Wiggles starting August 19, marking the second anniversary of the Kids & Family section. The Roku Channel, launched in 2017, has seen substantial growth, with streaming hours more than doubling year-over-year in Q2 2021. It features content from over 175 partners and is accessible on various platforms globally.