Welcome to our dedicated page for Roku news (Ticker: ROKU), a resource for investors and traders seeking the latest updates and insights on Roku stock.
Roku, Inc. operates a TV streaming platform centered on the Roku OS, streaming players, Roku-made TVs, licensed Roku TV models and services that monetize viewing through advertising and subscriptions. Company news regularly covers financial results, platform revenue trends, segment reporting for Advertising and Subscriptions, and the scale of Roku’s streaming household base.
Recurring updates also address The Roku Channel, Roku Sports Channel, Premium Subscriptions, Howdy and Frndly TV, along with content-distribution arrangements, subscription-service availability, live and sports programming features, advertiser capabilities and conference presentations. Product and platform announcements often connect Roku’s devices, home screen, owned streaming services and content-publisher relationships across the U.S., Canada, Mexico and other international markets.
Roku, Inc. (NASDAQ: ROKU) announced the launch of its new Roku LE streaming player at a promotional price of $15, available exclusively at Walmart for Black Friday. The company is also offering significant discounts on other streaming devices, including the Roku Streaming Stick 4K for $29.99, Roku Premiere for $19.99, and Roku Streambar for $79.99. Additionally, Roku has launched special subscription offers on its platform, including $0.99 deals on premium channels.
Roku, Inc. (NASDAQ: ROKU) reported its third quarter 2021 results today. A conference call to discuss these results will take place at 2:00 p.m. Pacific Time, available for live listening on the Roku investor relations website. Roku continues to lead in streaming technology, connecting users with popular content, aiding publishers in audience growth, and providing advertisers with engagement tools. Roku's streaming devices and TV offerings are available in the U.S. and select international markets.
Roku and Nielsen announced an important partnership to enhance measurement capabilities for digital content on Roku devices as of October 2021. This integration allows publishers to access Nielsen Digital Content Ratings, providing insights into audience reach and demographics across 55.1 million active Roku accounts. The collaboration represents a significant step towards Nielsen ONE, a cross-media solution for advertisers. Furthermore, Roku's acquisition of Nielsen's Advanced Video Advertising business will expedite the launch of dynamic ad insertion solutions, enhancing advertising strategies.
Roku, Inc. (Nasdaq: ROKU) will release its third quarter 2021 financial results on November 3, 2021, after market close. A live webcast of the conference call discussing the results is scheduled for 2:00 p.m. Pacific Time the same day. Investors can access this in listen-only mode via the Roku investor relations website.
Roku, Inc. (Nasdaq: ROKU) announced the return of its weekly entertainment program, Roku Recommends, featuring co-hosts Maria Menounos and Andrew Hawkins. The show aims to assist viewers in discovering new shows and hidden gems on Roku's platform. Roku's data indicates that since its launch in June 2021, 71% of viewers have streamed new channels after watching the program. Major brands, including Walmart, are sponsoring the series, leveraging Roku's tools to measure advertisement effectiveness amidst the growing trend of ad-free streaming.
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Roku has published its findings in the report 'The Streaming Decade', which reveals a significant shift in consumer TV viewing habits in the UK. The study, conducted by the National Research Group, shows that 90% of respondents are now TV streamers, surpassing traditional pay-TV users at 70%. Streaming services are growing in popularity, with over half of consumers anticipating maintaining their TV watching habits post-pandemic. The report highlights new advertising opportunities, particularly with ad-supported services, which 50% of respondents use.
Roku, Inc. has launched its "Ok, Roku does that" TV streaming leadership campaign in Canada, aiming to enhance brand awareness during the holiday season. The campaign capitalizes on a significant trend, with 46% of Canadian TV streamers adopting new services in the past year. It emphasizes Roku's user-friendly innovations and new products, such as the Roku Streaming Stick 4K. The initiative includes multimedia advertising across various platforms in major cities like Toronto, Vancouver, and Montreal, focusing on the ease of use and affordability of Roku streaming services.
TCL has expanded its global partnership with Roku, introducing TCL Roku TV models in Brazil later this year and launching a new lineup of SEMP Roku TV models. These TVs feature Roku's user-friendly operating system, providing access to over 100,000 movies and TV series from various streaming services. The SEMP models start at R$1,949 and come in sizes from 32 to 50 inches. The partnership is aimed at catering to the growing demand for streaming services in Brazil, where consumers are increasingly dropping traditional pay TV packages.
Roku is set to launch a new premium subscription channel for This Old House on The Roku Channel starting October 12th. The channel will feature new episodes of this Emmy-winning series and offer a commercial-free viewing experience for $4.99/month, with a 14-day free trial. Additionally, a new linear channel, This Old House Classic, will debut on October 13, showcasing classic episodes of both This Old House and Ask This Old House. This expansion follows the strong viewer engagement, ranking among the top 20 linear channels on the platform.