Roku Stock Price, News & Analysis

This Old House is partnering with YouthBuild USA to support young people entering skilled trades through its Generation Next program. The initiative highlights two apprentices, Bobbi Jones and Yeren Rivera Cruz, from YouthBuild Boston, who will work alongside professionals for six weeks. The program aims to provide hands-on training, including a visit to the GAF Roofing Academy. This collaboration reflects This Old House's mission to empower youth and build community leadership, addressing the need for skills training among opportunity youth.

Roku, Inc. (Nasdaq: ROKU) has announced the launch of an advertising brand studio designed to create innovative advertising formats and TV programming for marketers. This initiative aims to enhance marketing strategies beyond traditional ads, featuring short-form TV programs and interactive video ads on The Roku Channel. Roku has partnered with industry professionals from Funny Or Die to lead this studio, leveraging data to deliver immersive branded experiences. A recent study indicates that such experiences can boost purchase intent by 4X compared to standard video ads.

Roku has acquired the 'This Old House' business, including its TV programs and digital assets. This move aims to enhance The Roku Channel's ad-supported growth strategy. 'This Old House' and 'Ask This Old House' were top-rated home improvement shows in 2020 and have received 19 Emmy Awards. Roku plans to leverage the brand to expand its audience reach and content offerings. The acquisition aligns with Roku's growth, doubling streaming hours and audience in Q4 2020, and complements its extensive licensing agreements. Financial terms were not disclosed.

Roku (NASDAQ: ROKU) announces the premiere of a new scripted series, CYPHER, on The Roku Channel starting March 19, marking its first availability in Canada. The series consists of seven one-hour episodes featuring FBI cryptanalyst Will Scott as he uncovers a hit list while navigating danger. The Roku Channel provides over 25,000 free movies and 35 live channels, continuing to expand its content to enhance viewer engagement. This exclusivity aims to leverage Roku's growing audience base in the U.S. and Canada.

Roku (NASDAQ: ROKU) and Nielsen (NYSE: NLSN) have announced a strategic alliance aimed at advancing media measurement and advertising in a streaming-driven market. Roku is acquiring Nielsen's Advanced Video Advertising (AVA) business, which includes key technologies such as video automatic content recognition (ACR) and dynamic ad insertion (DAI). This acquisition will enhance Roku's ad offerings and allow for better targeting and measurement. The partnership also involves integrating Nielsen's measurement products into Roku's platform, solidifying their collaboration.

Roku, Inc. (NASDAQ:ROKU) announced its fourth quarter and fiscal year 2020 results. The fiscal year ended with increased user engagement, reflecting a growing audience for streaming services. Roku continues to pioneer streaming technology, providing consumers with a wide array of content options. The company plans to discuss these results in a conference call today at 2:00 p.m. Pacific Time. Investors can access the live webcast on the Roku investor relations website.

Roku, Inc. (Nasdaq: ROKU) is set to release its fourth quarter and fiscal year 2020 financial results after market close on February 18, 2021. The company will host a live webcast at 2:00 p.m. Pacific Time to discuss these results, accessible via the Roku investor relations website. Archived webcasts will be available post-call.

Roku and Philco announce a partnership to launch affordable Philco Roku TV models in Brazil. The lineup includes 32-inch, 42-inch, 50-inch, and 58-inch sizes, with the 50-inch 4K Ultra HD model currently available online for R$ 3,399. The TVs run on the latest Roku operating system, providing access to over 100,000 movies and TV episodes. Features include Dolby Audio, 4K with HDR options, Roku Search, and compatibility with Apple AirPlay 2. The partnership aims to enhance Roku's presence in the Brazilian market by offering high-definition streaming at an affordable price.

Roku, Inc. (NASDAQ: ROKU) has secured exclusive global distribution rights to stream over 75 premium shows and documentaries from Quibi. This content will be available for free on The Roku Channel in 2021, supported by ads. The acquisition includes Emmy-winning series and various programs featuring stars like Idris Elba and Kevin Hart. Roku's audience reached approximately 61.8 million households in Q4 2020, with significant growth in streaming hours. The deal aims to attract the coveted 18-35 demographic and enhance Roku's existing lineup of over 40,000 free titles.