Roku Stock Price, News & Analysis

Roku, Inc. (NASDAQ: ROKU) has announced the rebranding of content from its Quibi acquisition to Roku Originals, set to launch on The Roku Channel. This initiative aims to enhance viewer engagement by introducing over 75 Roku Originals, including unreleased series, throughout the year. The Roku Channel, which has seen significant growth with an estimated 63 million U.S. households reached in Q4 2020, will offer diverse, free entertainment options. Further details about the launch will be available in May.

Roku, Inc. (NASDAQ: ROKU) has successfully completed the acquisition of Nielsen Holdings plc's (NYSE: NLSN) Advanced Video Advertising business, which includes key technologies like automatic content recognition and dynamic ad insertion. This strategic move, announced on March 1, 2021, aims to expedite Roku's end-to-end DAI solution for traditional TV. Moreover, a long-term partnership will enhance the integration of Nielsen's measurement products into Roku's platform, further advancing Nielsen ONE, a cross-media measurement solution.

Roku has launched the new Roku Express 4K+ and Roku Voice Remote Pro. The Roku Express 4K+ is priced at $39.99 and offers 4K streaming with enhanced features including a powerful quad-core processor and dual-band Wi-Fi. The Roku Voice Remote Pro, available at $29.99, includes voice control options and a rechargeable battery. Both products will be available online and in retail stores in mid-May. Roku aims to deliver high-quality streaming at affordable prices, enhancing consumer experience with new technology.

Roku (NASDAQ: ROKU) has begun rolling out Roku OS 10, introducing features aimed at enhancing user experience across its devices. Key enhancements include the Instant Resume feature, allowing quicker access to previously watched content, and expanded support for Apple AirPlay 2 and HomeKit across more devices. Roku OS 10 also simplifies setup with automatic Wi-Fi detection and game console configuration. Additional updates like HDR10+ support and a new Virtual Surround setting for audio products enrich the streaming experience. The rollout will continue across all supported devices in the upcoming weeks.

This Old House is partnering with YouthBuild USA to support young people entering skilled trades through its Generation Next program. The initiative highlights two apprentices, Bobbi Jones and Yeren Rivera Cruz, from YouthBuild Boston, who will work alongside professionals for six weeks. The program aims to provide hands-on training, including a visit to the GAF Roofing Academy. This collaboration reflects This Old House's mission to empower youth and build community leadership, addressing the need for skills training among opportunity youth.

Roku, Inc. (Nasdaq: ROKU) has announced the launch of an advertising brand studio designed to create innovative advertising formats and TV programming for marketers. This initiative aims to enhance marketing strategies beyond traditional ads, featuring short-form TV programs and interactive video ads on The Roku Channel. Roku has partnered with industry professionals from Funny Or Die to lead this studio, leveraging data to deliver immersive branded experiences. A recent study indicates that such experiences can boost purchase intent by 4X compared to standard video ads.

Roku has acquired the 'This Old House' business, including its TV programs and digital assets. This move aims to enhance The Roku Channel's ad-supported growth strategy. 'This Old House' and 'Ask This Old House' were top-rated home improvement shows in 2020 and have received 19 Emmy Awards. Roku plans to leverage the brand to expand its audience reach and content offerings. The acquisition aligns with Roku's growth, doubling streaming hours and audience in Q4 2020, and complements its extensive licensing agreements. Financial terms were not disclosed.

Roku (NASDAQ: ROKU) announces the premiere of a new scripted series, CYPHER, on The Roku Channel starting March 19, marking its first availability in Canada. The series consists of seven one-hour episodes featuring FBI cryptanalyst Will Scott as he uncovers a hit list while navigating danger. The Roku Channel provides over 25,000 free movies and 35 live channels, continuing to expand its content to enhance viewer engagement. This exclusivity aims to leverage Roku's growing audience base in the U.S. and Canada.

Roku (NASDAQ: ROKU) and Nielsen (NYSE: NLSN) have announced a strategic alliance aimed at advancing media measurement and advertising in a streaming-driven market. Roku is acquiring Nielsen's Advanced Video Advertising (AVA) business, which includes key technologies such as video automatic content recognition (ACR) and dynamic ad insertion (DAI). This acquisition will enhance Roku's ad offerings and allow for better targeting and measurement. The partnership also involves integrating Nielsen's measurement products into Roku's platform, solidifying their collaboration.