Roku Brand Studio Greenlights New Episodes of Weekly Entertainment Show “Roku Recommends”
“Roku has endless shows and movies to choose from as America’s No. 1 TV Streaming Platform,” says
“It’s getting harder and harder to decide what to watch now that there are more options than ever. The whole concept behind “Roku Recommends” is for us to do the dirty work for you and help point viewers in the right direction when streamer-indecision hits,” said Hawk, co-host of Roku Recommends. “I can’t wait to kick off more episodes of sharing the hottest new shows and our own favorite hidden gems across the platform.”
“Today, advertisers need a new way to reach their customers, especially as more streamers spend time in ad-free, subscription-only environments,” said
According to Roku internal data, “Roku Recommends” has been a top-10 video-on-demand television series by unique views** on The Roku Channel since its debut in
Several leading national advertisers have signed on as sponsors of the weekly program, including Walmart. Unlike sponsorships on traditional TV, marketers can use the Roku Measurement Partner Program to quantify whether their “Roku Recommends” integration reaches SVOD-only streamers, adds incremental reach to their overall video ad campaign, shifts perceptions of their brand, drives consumers into stores/websites, or moves product off the shelf.
“We’re thrilled to partner with the
“Roku Recommends” is a
“Roku Recommends” is available to stream for free on The Roku Channel and Featured Free with new episodes every Thursday. Funny or Die’s
About
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the
*America’s No. 1 TV streaming platform” is based on hours streamed according to
**Based on unique views. A “unique view” is streaming by a distinct account for any period of time.
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the benefits, features, timing and availability of “Roku Recommends”; and the features, benefits, growth and reach of The Roku Channel and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports
Roku is a registered trademark and Roku TV is a trademark of
View source version on businesswire.com: https://www.businesswire.com/news/home/20211020005304/en/
ssaul@roku.com
Source: