Introducing Sunrun Flex, a Superior Solar and Storage Solution for Consumers
Sunrun (RUN) has unveiled Sunrun Flex™, a revolutionary solar and battery storage solution that adapts to customers' changing energy needs. This marks the company's first major financial innovation since introducing residential Power Purchase Agreements in 2007. The system features a predictable monthly minimum payment structure where customers only pay for extra energy above their baseline at a locked-in Flex Rate.
Key features include: Rollover Credits for unused energy, premium battery storage for backup during outages, grid services program participation, and comprehensive performance guarantees. The solution is designed to accommodate increased energy consumption, which typically rises 15% in the first year of solar adoption, and future needs like electric vehicle charging.
Sunrun Flex systems are intentionally sized above current usage levels and include 24/7 monitoring, maintenance, and repairs. The offering is exclusively available through Sunrun-managed sales teams.
Sunrun (RUN) ha presentato Sunrun Flex™, una soluzione rivoluzionaria per l'energia solare e l'accumulo con batterie che si adatta alle esigenze energetiche in evoluzione dei clienti. Questa rappresenta la prima grande innovazione finanziaria dell'azienda dai tempi dell'introduzione dei contratti di acquisto di energia residenziale nel 2007. Il sistema prevede una struttura di pagamento mensile minima prevedibile, in cui i clienti pagano solo per l'energia extra oltre la loro soglia di base a una tariffa Flex bloccata.
Le caratteristiche principali includono: Crediti Rollover per l'energia non utilizzata, batterie premium per backup durante interruzioni di corrente, partecipazione a programmi di servizi di rete e garanzie di performance complete. La soluzione è progettata per sostenere un aumento del consumo energetico, che generalmente cresce del 15% nel primo anno dall'adozione del solare, e per esigenze future come la ricarica di veicoli elettrici.
I sistemi Sunrun Flex sono dimensionati appositamente oltre i livelli di consumo attuali e includono monitoraggio 24/7, manutenzione e riparazioni. L'offerta è disponibile esclusivamente tramite i team di vendita gestiti da Sunrun.
Sunrun (RUN) ha lanzado Sunrun Flex™, una solución revolucionaria de energía solar y almacenamiento con baterías que se adapta a las cambiantes necesidades energéticas de los clientes. Esta es la primera gran innovación financiera de la compañía desde la introducción de los Acuerdos de Compra de Energía residencial en 2007. El sistema presenta una estructura de pago mensual mínima predecible, donde los clientes solo pagan por la energía adicional que exceda su línea base a una tarifa Flex bloqueada.
Las características clave incluyen: Créditos Rollover para la energía no utilizada, almacenamiento premium de baterías para respaldo durante cortes, participación en programas de servicios de red y garantías integrales de rendimiento. La solución está diseñada para acomodar un aumento en el consumo de energía, que típicamente crece un 15% en el primer año tras adoptar la energía solar, y futuras necesidades como la carga de vehículos eléctricos.
Los sistemas Sunrun Flex están intencionadamente dimensionados por encima de los niveles actuales de uso e incluyen monitoreo 24/7, mantenimiento y reparaciones. La oferta está disponible exclusivamente a través de los equipos de ventas gestionados por Sunrun.
Sunrun (RUN)은 고객의 변화하는 에너지 요구에 맞춰 조정되는 혁신적인 태양광 및 배터리 저장 솔루션인 Sunrun Flex™를 공개했습니다. 이는 2007년 주거용 전력 구매 계약을 도입한 이후 회사의 첫 주요 금융 혁신입니다. 이 시스템은 예측 가능한 월 최소 결제 구조를 특징으로 하며, 고객은 기준선을 초과하는 추가 에너지에 대해서만 고정된 Flex 요율로 비용을 지불합니다.
주요 특징으로는 사용하지 않은 에너지에 대한 롤오버 크레딧, 정전 시 백업을 위한 프리미엄 배터리 저장, 그리드 서비스 프로그램 참여, 그리고 종합적인 성능 보증이 포함됩니다. 이 솔루션은 태양광 도입 첫 해에 일반적으로 15% 증가하는 에너지 소비와 전기차 충전 같은 미래의 요구를 수용하도록 설계되었습니다.
Sunrun Flex 시스템은 현재 사용량보다 의도적으로 크게 설계되었으며 24시간 모니터링, 유지보수 및 수리를 포함합니다. 이 제품은 Sunrun이 관리하는 영업팀을 통해서만 독점적으로 제공됩니다.
Sunrun (RUN) a dévoilé Sunrun Flex™, une solution révolutionnaire d'énergie solaire et de stockage par batterie qui s'adapte aux besoins énergétiques changeants des clients. Il s'agit de la première grande innovation financière de l'entreprise depuis l'introduction des contrats d'achat d'électricité résidentielle en 2007. Le système propose une structure de paiement mensuel minimum prévisible, où les clients ne paient que pour l'énergie supplémentaire au-delà de leur seuil de base à un tarif Flex fixé.
Les principales caractéristiques comprennent : des crédits reportables pour l'énergie non utilisée, un stockage de batterie premium pour la sauvegarde lors des coupures, la participation à des programmes de services réseau, et des garanties de performance complètes. La solution est conçue pour gérer une augmentation de la consommation d'énergie, généralement de 15 % la première année après l'adoption du solaire, ainsi que les besoins futurs comme la recharge de véhicules électriques.
Les systèmes Sunrun Flex sont délibérément dimensionnés au-dessus des niveaux actuels de consommation et incluent une surveillance 24h/24, une maintenance et des réparations. Cette offre est disponible exclusivement via les équipes commerciales gérées par Sunrun.
Sunrun (RUN) hat Sunrun Flex™ vorgestellt, eine revolutionäre Solar- und Batteriespeicherlösung, die sich an die sich ändernden Energiebedürfnisse der Kunden anpasst. Dies ist die erste bedeutende finanzielle Innovation des Unternehmens seit der Einführung von Wohnstromkaufverträgen im Jahr 2007. Das System bietet eine vorhersehbare monatliche Mindestzahlung, bei der Kunden nur für zusätzliche Energie über ihrem Basisverbrauch zu einem festgeschriebenen Flex-Tarif bezahlen.
Wichtige Merkmale sind: Rollover-Gutschriften für ungenutzte Energie, hochwertige Batteriespeicher für Notstrom während Ausfällen, Teilnahme an Netzdienstprogrammen und umfassende Leistungsgarantien. Die Lösung ist darauf ausgelegt, den typischerweise im ersten Jahr nach Einführung der Solarenergie um 15 % steigenden Energieverbrauch sowie zukünftige Anforderungen wie das Laden von Elektrofahrzeugen abzudecken.
Sunrun Flex-Systeme sind bewusst über dem aktuellen Verbrauch dimensioniert und beinhalten 24/7 Überwachung, Wartung und Reparaturen. Das Angebot ist ausschließlich über von Sunrun verwaltete Vertriebsteams erhältlich.
- First major financial innovation in solar industry in nearly 20 years
- Flexible payment structure adapting to changing energy needs
- Premium battery storage included for backup power during outages
- System includes rollover credits for unused energy
- 24/7 monitoring and maintenance with performance guarantees
- Additional revenue potential through grid services programs
- Customers must pay a minimum monthly bill regardless of usage
- Limited availability - only through Sunrun-managed sales teams
- Systems are intentionally oversized, which could mean higher initial costs
Insights
Sunrun's Flex offers an innovative solar+storage subscription model addressing customer growth needs while creating long-term revenue potential for the company.
Sunrun's new Flex offering represents the first major financial innovation in residential solar since the company pioneered Power Purchase Agreements in 2007. This subscription model elegantly solves a fundamental solar sizing dilemma: install for current needs (risking undersizing as energy usage grows) or future needs (forcing customers to pay for unused capacity).
By designing systems larger than current needs but only charging a predictable minimum payment plus a locked-in rate for additional usage, Sunrun creates a more customer-friendly model while potentially increasing lifetime customer value. Data shows solar households typically increase consumption by
The standard inclusion of battery storage multiplies value: providing backup during outages, enabling participation in grid services programs, and optimizing energy flows between self-consumption, storage, and grid export. The "Rollover Credits" feature cleverly applies familiar concepts from telecommunications to energy, improving accessibility for mainstream consumers.
For Sunrun, this model creates a pathway to capture revenue from inevitable electrification trends while offering customers protection against utility rate inflation. The exclusive availability through Sunrun-managed sales channels indicates a strategic focus on direct-to-consumer distribution for this premium offering.
While the press release doesn't provide specific financial projections, Flex aligns with industry's evolution toward comprehensive energy management solutions rather than simply solar generation. Its success will ultimately depend on consumer adoption rates and Sunrun's execution in accurately forecasting household consumption growth patterns.
Sunrun Flex™ combines robust solar and storage to create a game-changing innovation for consumers that evolves with their energy needs, while offering protection against outages and utility rate hikes
SAN FRANCISCO, May 07, 2025 (GLOBE NEWSWIRE) -- Sunrun (Nasdaq: RUN), the nation's leading provider of clean energy as a subscription service, today introduced Sunrun Flex™, the first solar and battery storage solution designed to adapt to customers' changing energy needs. This new offering marks the first significant financial innovation in the solar industry in nearly two decades, since Sunrun introduced the residential Power Purchase Agreement in 2007.
Flex is a smarter way to design solar energy for homes with protection against increased energy use from life events, such as growing a family or purchasing an electric vehicle. Customers enjoy a predictable monthly minimum payment, while only paying for extra energy above their pre-solar consumption baseline when they use it at a low, locked-in Flex Rate.
Flex households also benefit from battery backup during outages and the exclusive opportunity to earn Sunrun Rollover Credits—the first offering of its kind in the solar industry.
“Sunrun Flex is a game-changing innovation that is customer-first in all aspects,” said Sunrun CEO Mary Powell. “Customers appreciate the peace of mind that comes from removing any guesswork and knowing they can flex their consumption depending on their energy lifestyle, while also providing protection for those hot summer months when consumption naturally increases.”
Until now, home solar systems were designed to either match a household’s current energy usage or be oversized in anticipation of future needs—potentially resulting in either unmet needs as energy usage increases or generating solar energy that is not used immediately. Flex removes any uncertainty, offering a solution that fits families’ needs now and in the future.
Key benefits with Sunrun Flex include:
- Cost Predictability: Customers enjoy predictable, affordable monthly payments, with the ability to "flex" their energy usage as life changes—all while knowing exactly what their cost per kilowatt hour will be.
- Rollover Credits: When customers use less energy than their baseline, they earn credits they can then apply when they use more energy in the future. This allows customers to bank credits during months of less energy demand and apply them later when they exceed their baseline.
- Premium Storage: Sunrun Flex comes standard with premium battery storage, providing most homes with full backup energy protection during outages and helping customers avoid peak utility rates by using stored solar power in the evenings.
- Grid Services: Flex customers are enrolled in Sunrun’s grid services programs and are compensated for participating, where available.
- Performance Guarantee: Every Sunrun Flex subscription includes 24/7 system monitoring, free maintenance and repairs, a solar performance and battery health guarantee, and Flex Guarantee, which ensures a customer will not pay Sunrun more than the panels produce annually.
“We know households that go solar increase their energy consumption by about
Sunrun Flex systems are sized above a customer’s pre-solar usage for the customer’s growing energy needs. The customer will always pay a minimum monthly bill, and if the customer exceeds their energy baseline in a month, they will purchase the additional electricity at a Flex Rate. If the customer uses less than their energy baseline in a month, they will accrue Rollover Credits that can be used against their Flex charges in future months.
With Flex, Sunrun optimizes the flow of solar energy to provide the most benefit to the customer, whether that’s immediate self consumption, storing it in the battery for later use, or exporting it to the grid so that the customer can get utility credits.
“Flex gives us peace of mind knowing that our family is protected against rising utility bills and that our Sunrun Flex system will grow with us,” said Sunrun Flex customer Pete Aguilar. “Now we can live freely and make upgrades to our home because we’ve got energy available when we need it.”
Sunrun’s Flex offering is exclusive to Sunrun-managed sales teams. For more information about Sunrun Flex, visit sunrun.com/flex.
About Sunrun
Sunrun Inc. (Nasdaq: RUN) revolutionized the solar industry in 2007 by removing financial barriers and democratizing access to locally-generated, renewable energy. Today, Sunrun is the nation’s leading provider of clean energy as a subscription service, offering residential solar and storage with no upfront costs. Sunrun’s innovative products and solutions can connect homes to the cleanest energy on earth, providing them with energy security, predictability, and peace of mind. Sunrun also manages energy services that benefit communities, utilities, and the electric grid while enhancing customer value. Discover more at www.sunrun.com.
Media Contact
Wyatt Semanek
Director, Corporate Communications
press@sunrun.com
Investor & Analyst Contact
Patrick Jobin
SVP, Deputy CFO & Investor Relations Officer
investors@sunrun.com
FAQ
What is Sunrun Flex and how does it work?
How does Sunrun (RUN) Flex's rollover credit system work?
What guarantees does Sunrun Flex offer to customers?
What happens if Sunrun Flex customers exceed their energy baseline?
How can customers purchase Sunrun's new Flex solar system?
