RBC Wealth Management expands lifestyle services platform for ultra-high-net-worth clients

Rhea-AI Summary

RBC Wealth Management (NYSE:RY) expanded its RBC Echelon lifestyle services platform on February 11, 2026 by adding three external providers: a luxury travel concierge, a premium collections storage and logistics specialist, and expanded fine art advisory including collectibles and appraisals.

The network now totals 16 curated external providers and is available to all RBC Wealth Management financial advisors to offer UHNW clients integrated lifestyle and private wealth solutions.

Key Figures

New providers added: 3 providers Total providers: 16 providers Current share price: $175.46 +5 more

8 metrics

New providers added 3 providers Additional lifestyle services on RBC Echelon platform

Total providers 16 providers Size of curated RBC Echelon lifestyle network

Current share price $175.46 Price before UHNW platform expansion news

52-week high $176.19 Pre-news 52-week high level

52-week low $106.10 Pre-news 52-week low level

Volume today 788,566 shares Compared with 20-day average volume of 1,535,990

Market capitalization $243,860,919,656 Equity value prior to UHNW platform expansion news

Price vs 52-week low 65.37% Gain from 52-week low before this news

Market Reality Check

Price: $175.46 Vol: Volume 788,566 is below t...

low vol

$175.46 Last Close

Volume Volume 788,566 is below the 20-day average of 1,535,990 (relative volume 0.51). low

Technical Price at 175.46 is trading above the 200-day MA of 144.36 and 0.41% below the 52-week high of 176.19.

Peers on Argus

RY is up 0.75% while major diversified bank peers like WFC (-2.54%), BAC (-1.86%...

1 Down

RY is up 0.75% while major diversified bank peers like WFC (-2.54%), BAC (-1.86%), C (-1.35%), JPM (-1.34%) and HSBC (-0.36%) are down, and momentum scanner shows only UBS (-4.06%) in downside momentum, indicating a stock-specific move.

Historical Context

2 past events · Latest: Jan 22 (Positive)

Pattern 2 events

Date	Event	Sentiment	Move	Catalyst
Jan 22	Mini-tender warning	Positive	+0.5%	Company urged shareholders to reject a below-market mini-tender offer.
Jan 06	Brand partnership	Positive	-1.6%	Announcement of a new professional golf brand ambassador for Team RBC.

Pattern Detected

Recent news flow has been brand- and shareholder-focused, with mixed short-term price reactions to largely non-fundamental announcements.

Recent Company History

Over the past few weeks, RY’s news has centered on shareholder communications and brand positioning. On Jan 22, 2026, the bank advised investors to reject a below-market mini-tender offer, with shares up 0.51% the next day. Earlier, on Jan 6, 2026, RY expanded its sports marketing with a new golf ambassador, after which shares fell 1.55%. The current UHNW platform expansion continues this theme of relationship and franchise strengthening rather than core earnings changes.

Market Pulse Summary

This announcement highlights an expansion of RBC Echelon, adding 3 new lifestyle service providers a...

Analysis

This announcement highlights an expansion of RBC Echelon, adding 3 new lifestyle service providers and bringing the curated UHNW network to 16. The move fits with recent brand- and client-focused initiatives rather than core earnings changes. Investors may watch how this integrated wealth-and-lifestyle model supports retention of ultra-high-net-worth clients and complements RY’s already strong technical backdrop near its $176.19 52-week high and above the $144.36 200-day moving average.

Key Terms

ultra-high-net-worth, donor-advised funds

2 terms

ultra-high-net-worth financial

"its premier platform for ultra-high-net-worth (UHNW) clients, with the addition"

Individuals or households with exceptionally large total wealth and investable assets, often far above ordinary high-net-worth levels; exact dollar cutoffs vary by region but are commonly measured in the tens of millions. They matter to investors because their buying, selling and capital allocation can move markets, create demand for specialized financial products and private deals, and shape fundraising; think of them as a few very large ships whose movements affect the whole harbor.

donor-advised funds financial

"including:Art advisoryBespoke travel concierge servicesBill pay servicesCyber and personal security solutionsDonor-advised fundsEducation"

A donor-advised fund is a charitable “giving account” that lets a person or family give cash or securities to a fund, get an immediate tax benefit, and then recommend when and which charities receive grants over time. For investors this matters because it changes the timing and form of charitable selling or giving—donations can come from pooled, invested assets (including appreciated stock), which affects tax outcomes, liquidity and potential future flows of shares or cash to charities and the market.

AI-generated analysis. Not financial advice.

Three new providers have been added to the firm's RBC Echelon platform, which connects
clients with a curated network of specialty services and private wealth solutions

MINNEAPOLIS, Feb. 11, 2026 /PRNewswire/ - RBC Wealth Management today announced the expansion of RBC Echelon, its premier platform for ultra-high-net-worth (UHNW) clients, with the addition of three industry-leading lifestyle services providers: a luxury travel concierge, a premium collections storage and logistics specialist, and expanded fine art advisory to include collectibles and appraisal services. These additions bring the curated network to 16 carefully selected external providers.

RBC Wealth Management serves a wide range of UHNW clients, from individuals and multigenerational families to business owners, corporate executives, and sports and entertainment professionals. The firm's trusted financial advisors are backed by a dedicated team of strategists and the global resources of one of the world's strongest financial institutions, enabling them to deliver comprehensive solutions to support all aspects of a client's wealth and lifestyle.

"RBC Echelon is rooted in a singular focus: simplifying our clients' lives," said Angie O'Leary, Head of Wealth Strategies at RBC Wealth Management. "By expanding our network of trusted providers across a broad range of lifestyle categories, we remove the burden of research and due diligence so our clients can focus on what truly matters—their families, passions and legacies."

RBC Echelon's unparalleled commitment
The RBC Echelon platform reflects an evolution in private wealth management, unifying RBC Wealth Management's core capabilities—including estate planning strategy, investment management, access to private markets, and tailored banking and lending solutions—with specialized lifestyle services to address clients' complex priorities and goals. This integrated approach delivers a seamless client experience, consolidating wealth management and lifestyle support through a single, convenient access point.

The goal of RBC Echelon is to strengthen the firm's deep commitment to helping clients enjoy their lives, make a lasting impact and preserve their wealth for generations.

The lifestyle network is available for all RBC Wealth Management financial advisors to offer to clients, without the access restrictions that accompany many other UHNW service platforms. It includes industry-leading concierge and lifestyle management service providers across categories including:

• Art advisory
• Bespoke travel concierge services
• Bill pay services
• Cyber and personal security solutions
• Donor-advised funds
• Education consulting
• Family dynamics consulting
• Logistics and storage for art and luxury collectibles
• Philanthropic consulting
• Private aviation
• Private health care
• Property & casualty and risk management

Each provider undergoes a rigorous selection and vetting process, encompassing industry research, comprehensive due diligence, reference validation and negotiated preferential terms.

"RBC Echelon elevates the way we serve clients, deepening relationships beyond traditional wealth management," said Bill Ringham, Director of Private Wealth Solutions for RBC Wealth Management – U.S., who oversees the RBC Echelon platform. "We're empowering our advisors to become a family's trusted resource across every dimension of their personal and financial lives – from coordinating personal security for a child traveling abroad to managing their luxury sports car collection."

RBC Wealth Management expects to continue adding lifestyle service providers to its RBC Echelon network meet the evolving needs of clients.

About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 100,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 19 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.

We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/peopleandplanet.

About RBC Wealth Management
 RBC Wealth Management is a leading financial services company in the United States, delivering trusted advice and world-class wealth solutions to individuals, families and businesses. With 195 offices across 43 states, RBC Wealth Management supports the complex needs of high-net-worth clients through customized wealth planning, investment management, retirement planning and more. As part of RBC, a diversified global financial institution and one of the world's largest banks based on market capitalization, RBC Wealth Management offers the scale, resources and expertise to help clients achieve their financial goals. RBC Wealth Management, a division of RBC Capital Markets, LLC, registered investment adviser and Member NYSE/FINRA/SIPC. Learn more at rbcwm.com/en-us.

RBC Wealth Management is not affiliated with the companies participating in the RBC Echelon lifestyle services platform. RBC Wealth Management is not a licensed property or casualty insurance broker.

For more information, contact:
Jennifer Ehrlich, RBC Wealth Management, 612-202-6403

View original content to download multimedia:https://www.prnewswire.com/news-releases/rbc-wealth-management-expands-lifestyle-services-platform-for-ultra-high-net-worth-clients-302684974.html

SOURCE RBC Wealth Management - U.S.

FAQ

What did RBC Wealth Management (RY) announce about RBC Echelon on February 11, 2026?

RBC Wealth Management announced the addition of three lifestyle providers to RBC Echelon, expanding curated services. According to RBC Wealth Management, the additions include a luxury travel concierge, a collections storage and logistics specialist, and expanded fine art advisory to cover collectibles and appraisals.

How many providers are now on the RBC Echelon platform after the RY expansion?

The RBC Echelon network now includes 16 carefully selected external providers. According to RBC Wealth Management, the platform expanded to add three new providers, bringing the total curated network to sixteen industry-leading lifestyle and specialty service partners.

Which types of lifestyle services does RY's RBC Echelon offer to ultra-high-net-worth clients?

RBC Echelon offers concierge, art advisory, logistics, private aviation, security, and family services among others. According to RBC Wealth Management, the platform covers categories like travel concierge, collections storage, art and collectibles appraisal, banking, lending, and bespoke advisory services.

Will all RBC Wealth Management advisors be able to offer RBC Echelon services to clients?

Yes; RBC Echelon is available to all RBC Wealth Management financial advisors without the common access restrictions. According to RBC Wealth Management, the platform is broadly available so advisors can offer curated lifestyle services to their UHNW client relationships.

What vetting process does RBC Wealth Management use for RBC Echelon providers (RY)?

RBC Wealth Management subjects providers to industry research, comprehensive due diligence, reference checks, and negotiated preferential terms. According to RBC Wealth Management, each provider undergoes rigorous selection and vetting before joining the RBC Echelon network.

How does RBC Echelon aim to impact client experience for RY ultra-high-net-worth clients?

RBC Echelon aims to simplify client lives by consolidating wealth and lifestyle services through one access point. According to RBC Wealth Management, the integrated approach combines estate planning, investment management, private markets access, and specialized lifestyle providers for seamless support.