RBC welcomes professional golfer Shane Lowry as newest Team RBC ambassador

Rhea-AI Summary

RBC (TSX:RY) announced that professional golfer Shane Lowry has joined Team RBC as a multi-year brand ambassador, beginning his appearances on Jan 6, 2026 at the TGL match in Palm Beach Gardens.

Lowry will wear the RBC shield at the 2026 RBC Heritage and RBC Canadian Open. Team RBC includes leading PGA and LPGA players and ties into RBC's community programs that have helped raise $56 million for local charities and introduced over 108,000 youth to golf.

Key Figures

Career length 13 years Shane Lowry career on PGA TOUR

Top-ten finishes 33 Shane Lowry PGA TOUR top-tens

PGA TOUR wins 3 Shane Lowry PGA TOUR victories

Ryder Cup appearances 3 Europe team 2021, 2023, 2025

Olympic Games 2 Represented Ireland at Tokyo 2020 and Paris 2024

Youth introduced to golf 108,000+ Young people introduced via RBC Community Junior Golf

Charitable funds raised $56 million Raised through RBC title tournaments for local charities

Market cap $239,128,203,140 Pre-news market capitalization

Market Reality Check

$170.42 Last Close

Volume Volume 969,668 is close to the 20-day average of 951,778, indicating no unusual trading ahead of this announcement. normal

Technical Price at 173.11 is trading above the 200-day MA of 137.47, near the 52-week high of 173.2.

Peers on Argus

Major diversified banks like HSBC (+0.36%), WFC (+1.36%), BAC (+1.28%), C (+3.34%) and JPM (+2.62%) also showed gains, but sector momentum scanners did not flag a coordinated move, suggesting this golf sponsorship news is more company-specific branding than a sector catalyst.

Market Pulse Summary

This announcement highlights RBC’s continued investment in golf branding by adding Shane Lowry, a 2019 Open Championship winner with 33 PGA TOUR top-ten finishes, to Team RBC. The bank emphasizes both elite sponsorships and grassroots impact, including over 108,000 youth introduced to golf and more than $56 million raised for charities. With shares already trading near a 52-week high, observers may watch how such initiatives support long-term brand equity rather than near-term financial metrics.

AI-generated analysis. Not financial advice.

Shane Lowry to support RBC's long-standing commitment to golf through multi-year sponsorship

TORONTO, Jan. 6, 2026 /PRNewswire/ - RBC announced professional golfer Shane Lowry as its newest Team RBC brand ambassador, joining a world-class roster that embodies excellence, leadership and community. Lowry will wear the RBC shield for the first time today at the TGL Golf match in Palm Beach Gardens, Florida. He will also join the field for the 2026 RBC Heritage and RBC Canadian Open.

Lowry is one of the world's best golfers, with a 13-year career on the PGA TOUR that includes 33 top-ten finishes, three PGA TOUR wins and a standout achievement as the 2019 Open Championship winner. He also represented Europe at the Ryder Cup in 2021, 2023 and 2025, and Ireland at the Paris 2024 and Tokyo 2020 Olympic Games.

"RBC's reputation as a top, global financial institution and their unwavering commitment to golf is something I deeply admire," said Shane Lowry, Team RBC ambassador. "Throughout my career on the PGA TOUR, I've seen how their insight and expertise makes them a partner I can trust as I establish and grow my legacy for me and my family. I'm thrilled to be the newest member of Team RBC and am proud to represent their brand on TOUR."

Team RBC is comprised of elite touring professionals on the PGA TOUR and LPGA TOUR, including Adam Hadwin, Alena Sharp, Brooke Henderson, Corey Conners, Mackenzie Hughes, Nick Taylor, Sahith Theegala, Sam Burns and Taylor Pendrith. RBC is the title sponsor of two PGA TOUR events, the RBC Canadian Open and the RBC Heritage, and is a partner of the CPKC Women's Open on the LPGA TOUR.

"From supporting dozens of professional golfers through Team RBC, to introducing over 108,000 young people to the sport through RBC Community Junior Golf, RBC is proud to champion golf at all levels," said Mary DePaoli, Executive Vice President and Chief Marketing Officer, RBC. "Our Team RBC ambassadors represent the highest calibre of talent and inspire the next generation, making their platform an important part of RBC's long-standing dedication to helping attract new audiences to the game. As a fan-favourite player with an impressive career on the PGA TOUR, Shane Lowry is an exceptional addition, and we're thrilled to partner with him in the years to come."

RBC's commitment to golf also extends to helping grow the game at the amateur and grassroots levels, as well as benefiting community organizations. Through its title tournaments, RBC has helped Golf Canada and the Heritage Classic Foundation raise more than $56 million for local charities across North America. In partnership with Golf Canada, RBC Community Junior Golf, has introduced young people across Canada to the sport through First Tee – Canada and Youth on Course programming. RBC is also a proud partner of Golf Canada's National Team program and the Golf Canada Foundation.

About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 101,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 19 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.‎

We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/peopleandplanet.

Media contact:
Fiona Anderson, RBC, fionaelisabeth.anderson@rbc.com

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SOURCE RBC

FAQ

Who is Shane Lowry and what does his RBC (RY) ambassadorship entail?

Shane Lowry is a major champion and three-time PGA TOUR winner; he joins Team RBC on a multi-year sponsorship and will appear at the 2026 RBC Heritage and RBC Canadian Open.

When did Shane Lowry first wear the RBC (RY) shield for Team RBC?

Shane Lowry first wore the RBC shield on Jan 6, 2026 at the TGL Golf match in Palm Beach Gardens, Florida.

Which tournaments will Shane Lowry play as an RBC (RY) ambassador in 2026?

Lowry is scheduled to join the field for the 2026 RBC Heritage and the RBC Canadian Open as an RBC ambassador.

How does RBC's Team RBC program connect to community and charity efforts?

Team RBC supports grassroots programs and, via RBC title tournaments, has helped raise $56 million for local charities and introduced over 108,000 young people to golf.

Which other golfers are part of Team RBC alongside Shane Lowry?

Team RBC includes touring professionals such as Adam Hadwin, Brooke Henderson, Corey Conners, Mackenzie Hughes, Nick Taylor, Sahith Theegala, Sam Burns and Taylor Pendrith.

What does the Shane Lowry partnership mean for RBC shareholders (RY)?

RBC says the ambassadorship supports its long-standing commitment to golf and brand visibility through marquee events like the RBC Canadian Open and RBC Heritage.