Christian Cultural Center Returns to WMCA with New Daily Program Hosted by Senior Pastor Jamaal Bernard
Rhea-AI Summary
Salem Media (OTCQX: SALM) announced that Christian Cultural Center returns to WMCA AM570/FM102.3 The Mission with a new weekday program hosted by Senior Pastor Jamaal Bernard beginning May 18, 2026.
The show airs weekdays at 5:30 a.m. ET, streaming live and on demand via WMCA.com and the WMCA mobile app. The ministry originally joined WMCA in 1992 and ran a daily broadcast for nearly 25 years. Jamaal Bernard became Senior Pastor in 2025.
AI-generated analysis. Not financial advice.
Positive
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Negative
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News Market Reaction – SALM
On the day this news was published, SALM gained 5.92%, reflecting a notable positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
SALM fell 7.13% while key peers were mixed: CMLS dropped 77.41%, TMGI fell 2%, FHLD declined 9.28%, and SBSAA/PSRU were flat. With no peers in the momentum scanner and no same-day peer headlines, the move appears more company-specific than a coordinated broadcasting-sector shift.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Apr 30 | Programming expansion | Positive | +1.7% | Larry O’Connor elevated to anchor national morning lineup across platforms. |
| Apr 22 | Recognition/award | Positive | +4.8% | Larry Elder secured fifth Radio Hall of Fame nomination, boosting brand visibility. |
| Mar 26 | Distribution expansion | Positive | -4.6% | Salem News Channel launched on The Roku Channel’s Live TV FAST ecosystem. |
| Mar 11 | Annual report notice | Neutral | +7.1% | Year-end 2025 annual report posted to investor relations website for review. |
| Mar 05 | Distribution expansion | Positive | +8.4% | Salem News Channel launched on Amazon Prime Video’s FAST Live TV lineup. |
Operational and programming news has generally seen positive price reactions, though one major distribution expansion drew a negative response, indicating occasional divergence.
Over the past few months, Salem Media has focused on expanding its content footprint and distribution. Launches on Amazon Prime Video and The Roku Channel, plus a national expansion of Larry O’Connor’s show, highlight a strategy of broader reach across broadcast and streaming platforms. A year-end 2025 annual report notice also coincided with a price gain. Today’s WMCA programming announcement fits this ongoing emphasis on content and audience growth.
Market Pulse Summary
The stock moved +5.9% in the session following this news. A strong positive reaction aligns with Salem’s recent history, where several content and distribution announcements produced gains of up to 8.43%. The return of Christian Cultural Center to WMCA with a daily program reinforces the company’s core audience relationships. Investors evaluating sustainability would compare this move with prior expansions on major platforms and monitor whether programming additions translate into consistent audience and revenue growth.
AI-generated analysis. Not financial advice.
CAMARILLO, Calif., May 08, 2026 (GLOBE NEWSWIRE) -- Salem Media (OTCQX: SALM) announced today that Christian Cultural Center is returning to the lineup on WMCA AM570/FM102.3 The Mission with a new weekday program hosted by Pastor Jamaal Bernard, Senior Pastor of Christian Cultural Center and son of legendary pastor, author, and civic leader Dr. A.R. Bernard.
Beginning May 18, listeners across the New York Tri-State area can hear Senior Pastor Jamaal Bernard every weekday at 5:30 a.m. ET on WMCA AM570/FM102.3 The Mission, with streaming available live and on demand through WMCA.com and the WMCA mobile app.
Christian Cultural Center first joined WMCA in 1992 with short-form features titled Insights on Daily Christian Living, before expanding into a weekly Sunday evening program in 1994. Following strong listener response, the ministry launched a daily weekday broadcast on WMCA in 1996 that remained a staple of the station’s lineup for nearly 25 years.
Pastor Jamaal Bernard was named the Senior Pastor of Christian Cultural Center in 2025, continuing the leadership legacy established by Dr. A.R. Bernard. Prior to assuming the senior pastor role, Bernard served in multiple leadership positions throughout the ministry, including Chief of Operations, Director of Public Safety, founder of the C3 Youth Organization, and leader of Unapologetic Ambassadors for Christ.
Laura Sheaffer, General Manager of WMCA, said: “Welcoming Christian Cultural Center back to WMCA truly feels like welcoming back family. This ministry has had a lasting impact on our listeners and our station for decades, and we are excited to begin this new chapter with Pastor Jamaal Bernard.”
About WMCA
WMCA is New York City’s Tri-state Christian Teach/Talk radio station, a division of Salem Media Group, and can be heard online at www.wmca.com. The station can also be found on Google and Apple devices under WMCA AM570 The Mission as a mobile app – and can be heard on third party providers including iHeartRadio, TuneIn and Audacy.com apps and websites.
About Salem Media
Salem Media is America’s premier multimedia company specializing in Christian and conservative content. Through its national radio network, digital platforms, and publishing brands, Salem reaches millions daily with powerful content that drives the national conversation. Learn more at salemmedia.com.
Company Contact: Publicity@salemmedia.com
