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Salem News Channel Expands Distribution with Launch on The Roku Channel

Salem Media (OTCQX: SALM) expanded Salem News Channel distribution on March 26, 2026 by launching within The Roku Channel Live TV guide.

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Salem Media (OTCQX: SALM) expanded Salem News Channel distribution on March 26, 2026 by launching within The Roku Channel Live TV guide. This joins Roku’s FAST ecosystem and follows a recent Amazon Prime Video FAST launch, broadening connected-TV discovery beyond the channel's dedicated Roku app.

The company said viewership has increased over 178% this year, and the Roku placement aims to accelerate audience growth across CTV, mobile, and web platforms.

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Positive

  • Viewership +178% year-to-date
  • Added placement in The Roku Channel Live TV guide
  • Expanded FAST distribution after Amazon Prime Video FAST launch
  • Broader CTV discovery beyond dedicated Roku app

Negative

  • None.
Argus Mar 26 session
-4.62% close to close Open Argus
Details

News Market Reaction – SALM

On Mar 26, the day this news came out, SALM closed 4.62% below the previous close.

Data tracked by StockTitan Argus for the Mar 26 session.

Key Figures

Viewership growth: over 178% Study Bibles sold: over 4 million Sermons produced: 3,000+ sermons +5 more
Viewership growth
over 178%
Increase in Salem News Channel viewership this year
Study Bibles sold
over 4 million
MacArthur Study Bibles referenced in Feb 25, 2026 release
Sermons produced
3,000+ sermons
Output from Dr. John MacArthur noted Feb 25, 2026
Books produced
400+ books
Dr. John MacArthur’s works cited Feb 25, 2026
Digital impressions
282.5M
January 2026 impressions for Salem digital platforms
Video views
107.1M
January 2026 video views for Salem digital platforms
Price change
-3.9%
24h move prior to Roku Channel expansion news
Today’s volume
7,480 shares
Trading volume vs 20-day average 28,538 shares

Historical Context

5 past events · Latest: Mar 11
5 events
  1. Mar 11

    Annual report posted

    24h Move
    +7.1%

    Year-end 2025 annual report made available on investor relations site.

  2. Mar 05

    Streaming launch

    24h Move
    +8.4%

    Salem News Channel added to Amazon Prime Video FAST Live TV lineup.

  3. Feb 25

    Media award (posthumous)

    24h Move
    +0.8%

    Stuart Epperson Award presented posthumously to Dr. John MacArthur.

  4. Feb 23

    Podcast launch

    24h Move
    +2.7%

    Launch of The Danielle Gill Show, supporting Salem’s digital podcast growth.

  5. Feb 18

    Media award presented

    24h Move
    +0.5%

    Stuart Epperson Award presented to Dr. David Jeremiah at NRB convention.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

free ad-supported streaming tv, connected tv
2 terms
free ad-supported streaming tv technical
"Roku’s FAST (free ad-supported streaming TV) ecosystem, bringing its live programming"
Free ad-supported streaming TV (FAST) are internet-delivered channels and on-demand video services that viewers can access without paying a subscription, with the service funded by commercials. For investors, FAST matters because it can draw large audiences quickly at low cost and generate steady advertising revenue, making it a potential growth and cash-flow source for media and technology companies much like a free mall that attracts shoppers while stores pay to reach them.
connected tv technical
"distribution across connected TV platforms, mobile, and web, and reflects the company’s"
A connected TV is a television that can access the internet and run online apps, streaming services, and digital content directly on the screen, much like a giant tablet or computer. For investors, it matters because it represents a shift in how people consume media, opening new opportunities for advertising, content creation, and revenue growth in the entertainment industry.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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CAMARILLO, Calif., March 26, 2026 (GLOBE NEWSWIRE) -- Salem Media (OTCQX: SALM) today announced a major distribution expansion for its streaming television network, Salem News Channel. Just two weeks after launching on the Amazon Prime Video FAST channel platform, Salem News Channel is now expanding to The Roku Channel, one of the leading free, ad-supported streaming destinations in the U.S., further accelerating its reach across key streaming audiences.

With this launch, Salem News Channel joins Roku’s FAST (free ad-supported streaming TV) ecosystem, bringing its live programming into a curated channel lineup used by millions of viewers and advancing Salem’s strategy of meeting audiences where content discovery is increasingly happening.

While Salem News Channel has long been available through a dedicated Roku app, this new distribution places the network directly within Roku’s Live TV guide, allowing viewers to discover as they browse and begin watching instantly.

“This is a significant expansion of Salem News Channel’s reach, which already increased viewership by over 178% this year,” said Cary Pahigian, Vice President and General Manager of Salem News Channel. “Being part of The Roku Channel opens the door for entirely new audiences to discover the unique news and opinion that SNC provides.”

The launch positions Salem News Channel alongside a growing lineup of national news and opinion networks within The Roku Channel’s live environment, where viewers are increasingly turning for always-on, real-time programming. Salem News Channel delivers live news, in-depth analysis, and interviews with influential voices, offering perspective on the issues shaping the country and culture.
This expansion builds on Salem’s broader streaming strategy, which includes distribution across connected TV platforms, mobile, and web, and reflects the company’s continued investment in expanding its reach through high-impact platforms.

For more information about Salem News Channel and its programming, visit SNC.TV.

About Salem Media

Salem Media is America’s premier multimedia company specializing in Christian and conservative content. Through its national radio network, digital platforms, and publishing brands, Salem reaches millions daily with powerful content that drives the national conversation. Learn more at salemmedia.com.

Company Contact:
Publicity@salemmedia.com


FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does Salem Media's (SALM) March 26, 2026 Roku launch mean for viewers?

It places Salem News Channel directly in Roku’s Live TV guide for instant discovery and viewing. According to the company, this lets Roku users find and watch live SNC programming without opening a separate app, increasing casual viewer reach across the platform.

How soon did Salem News Channel expand to Roku after Amazon Prime FAST?

The Roku launch occurred two weeks after the Amazon Prime Video FAST placement. According to the company, the rapid sequence reflects a strategic push to join multiple FAST ecosystems and accelerate reach across connected-TV audiences.

How much has Salem News Channel viewership grown in 2026 for SALM investors?

Viewership has increased by over 178% year-to-date, the company reports. This metric signals growing audience traction as the network scales distribution across Roku, Amazon Prime Video FAST, mobile, and web platforms.

Will Salem News Channel appear in Roku’s FAST ecosystem or just the app for SALM viewers?

It joins Roku’s FAST ecosystem and is placed in the Live TV guide, not only the dedicated app. According to the company, this enables inclusion in Roku’s curated channel lineup used by millions of viewers for always-on discovery.

How does the Roku placement fit Salem Media's (SALM) streaming strategy?

The placement advances a multi-platform streaming strategy focused on CTV, mobile, and web distribution. According to the company, adding Roku Live TV complements prior FAST launches to increase content discovery and audience growth.

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