ANGRY ORCHARD® HARD CIDER WILL CREATE ‘WORLD’S ANGRIEST CIDER’ USING FANS’ EVERYDAY FRUSTRATIONS AS KEY INGREDIENT
Angry Orchard (NYSE:SAM) announced the creation of the 'World's Angriest Cider,' a unique marketing campaign launching June 27, 2025. The company is inviting fans to call their national hotline at 1-84-I-AM-ANGRY to share their everyday frustrations, which will be symbolically infused into a limited-edition spicy cider.
The special batch will be made at the company's Cider House in New York's Hudson Valley, featuring aji yellow and habanero peppers steeped for over six months. The product will be available for pre-order nationwide later in summer 2025. Additionally, Angry Orchard introduced their Summer Party Pack featuring four new flavors: Piña Coolada, Cherry Limeade, Sour Apple, and Blackberry Lemonade.
Angry Orchard (NYSE:SAM) ha annunciato la creazione del 'Sidro Più Arrabbiato del Mondo', una campagna di marketing unica che partirà il 27 giugno 2025. L'azienda invita i fan a chiamare la loro linea telefonica nazionale al 1-84-I-AM-ANGRY per condividere le loro frustrazioni quotidiane, che saranno simbolicamente infuse in un sidro piccante in edizione limitata.
Il lotto speciale sarà prodotto presso la Cider House dell'azienda nella Hudson Valley di New York, con peperoncini aji yellow e habanero lasciati in infusione per oltre sei mesi. Il prodotto sarà disponibile per il pre-ordine in tutto il paese nella seconda metà dell'estate 2025. Inoltre, Angry Orchard ha presentato il loro Summer Party Pack con quattro nuovi gusti: Piña Coolada, Cherry Limeade, Sour Apple e Blackberry Lemonade.
Angry Orchard (NYSE:SAM) anunció la creación de la 'Sidra Más Enojada del Mundo', una campaña de marketing única que se lanzará el 27 de junio de 2025. La compañía invita a los fans a llamar a su línea nacional al 1-84-I-AM-ANGRY para compartir sus frustraciones diarias, que serán simbólicamente infundidas en una sidra picante de edición limitada.
El lote especial se elaborará en la Cider House de la compañía en el Valle de Hudson, Nueva York, con ají amarillo y chiles habaneros macerados durante más de seis meses. El producto estará disponible para pre-pedido a nivel nacional a finales del verano de 2025. Además, Angry Orchard presentó su Summer Party Pack con cuatro nuevos sabores: Piña Coolada, Cherry Limeade, Sour Apple y Blackberry Lemonade.
Angry Orchard (NYSE:SAM)는 2025년 6월 27일에 시작되는 독특한 마케팅 캠페인인 '세계에서 가장 화난 사과주'를 발표했습니다. 회사는 팬들에게 1-84-I-AM-ANGRY라는 전국 핫라인에 전화해 일상 속 불만을 공유하도록 초대하며, 이 불만들은 상징적으로 한정판 매운 사과주에 담길 예정입니다.
특별 배치는 뉴욕 허드슨 밸리에 위치한 회사의 Cider House에서 6개월 이상 숙성된 아지 옐로우와 하바네로 고추를 사용하여 만들어집니다. 이 제품은 2025년 여름 후반에 전국적으로 사전 주문이 가능할 예정입니다. 또한, Angry Orchard는 Piña Coolada, Cherry Limeade, Sour Apple, Blackberry Lemonade의 네 가지 새로운 맛을 포함한 Summer Party Pack을 선보였습니다.
Angry Orchard (NYSE:SAM) a annoncé la création du « Cidre le Plus Enragé du Monde », une campagne marketing unique qui sera lancée le 27 juin 2025. L'entreprise invite les fans à appeler leur hotline nationale au 1-84-I-AM-ANGRY pour partager leurs frustrations quotidiennes, qui seront symboliquement infusées dans un cidre épicé en édition limitée.
Le lot spécial sera produit dans le Cider House de l'entreprise dans la vallée de l'Hudson à New York, avec des piments aji yellow et habanero macérés pendant plus de six mois. Le produit sera disponible en précommande à l'échelle nationale plus tard durant l'été 2025. De plus, Angry Orchard a présenté son Summer Party Pack comprenant quatre nouvelles saveurs : Piña Coolada, Cherry Limeade, Sour Apple et Blackberry Lemonade.
Angry Orchard (NYSE:SAM) kündigte die Kreation des „Wütendsten Ciders der Welt“ an, eine einzigartige Marketingkampagne, die am 27. Juni 2025 startet. Das Unternehmen lädt Fans ein, ihre nationale Hotline unter 1-84-I-AM-ANGRY anzurufen, um ihre alltäglichen Frustrationen zu teilen, die symbolisch in einen limitierten, würzigen Cider eingearbeitet werden.
Die spezielle Charge wird im Cider House des Unternehmens im Hudson Valley, New York, hergestellt und enthält über sechs Monate eingelegte Aji Yellow- und Habanero-Chilis. Das Produkt wird später im Sommer 2025 landesweit zur Vorbestellung verfügbar sein. Zusätzlich stellte Angry Orchard ihr Summer Party Pack mit vier neuen Geschmacksrichtungen vor: Piña Coolada, Cherry Limeade, Sour Apple und Blackberry Lemonade.
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The leading hard cider brand is transforming daily annoyances into fiery refreshment with a bold new cider infused with real anger from real people
WALDEN, N.Y., June 27, 2025 (GLOBE NEWSWIRE) -- Whether it’s summer beach traffic, ads interrupting your music or your boss sending you work emails after hours, the world is a goldmine of things that make us angry.
This summer, the traditionally sweet cider of Angry Orchard is getting a surprisingly spicy new flavor with the introduction of the ‘World’s Angriest Cider.’ The key ingredient? The real-life, everyday frustrations of Angry Orchard fans that will be infused into the cider–
along with plenty of flavorful hot peppers to turn up the heat.
Starting June 27, fans can dial the Angry Orchard national hotline at 1-84-I-AM-ANGRY to share their light-hearted and relatable expressions of irritation—from lengthy rants to drawn out sighs, or even screams of sheer frustration. Angry Orchard will turn these rants into refreshment by infusing the raw emotion of fans’ angry voices into a fiery, limited-edition liquid that will become the World’s Angriest Cider.
“Our drinkers just want to have a good time, but sometimes life’s little annoyances can get in the way,” said Matt Withington, senior director of marketing at Angry Orchard. “With the ‘World’s Angriest Cider,’ we’re channeling those annoyances into bold flavor – so our fans can leave the bottling to the experts!”
The ultra-spicy, small-batch cider, made at Angry Orchard’s Cider House in New York’s Hudson Valley, will be available for pre-order* across the country later this summer. Along with the sounds of angry rants, each batch of the limited-edition spicy cider will be made with aji yellow and habanero peppers, steeped into the cider for more than six months to make the angriest flavor of Angry Orchard cider yet.
Need something to sip on in the meantime? Angry Orchard has a wide selection of bold, refreshing flavors available nationally that fans can enjoy, including the classic Crisp Apple, made with two apples in every can**. Those looking to mix things up can indulge and refresh with the Summer Party Pack, the perfect warm weather drink lineup, featuring four brand new flavors— Piña Coolada, Cherry Limeade, Sour Apple and Blackberry Lemonade.
*Shipping provided by third party where legal
**Per 12 FL OZ. serving
https://worldsangriesthotline.com/
For more information on where to find Angry Orchard, please visit AngryOrchard.com. Follow along @AngryOrchard on Facebook, X and Instagram.
About Angry Orchard Hard Cider
The leading cider across the country1, Angry Orchard's cider makers experiment with apple varieties near and far to continuously develop new cider styles and flavors. Crafted with real apples and the highest quality ingredients, Angry Orchard is balanced, refreshing, and full of flavor, with a wide variety of styles fit for all. At the home of Angry Orchard on a 60-acre apple orchard in New York's Hudson Valley, the team of cider makers create small-batch experimentation with fruit grown right on-site while offering an experience for guests to sip cider amongst the trees. To learn more about Angry Orchard, visit AngryOrchard.com. Please drink responsibly.
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Rachel Kastil rkastil@golin.com
FAQ
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