Sally Beauty Hldgs Stock Price, News & Analysis

Sally Beauty (NYSE: SBH) launched its Holiday Beauty at Home campaign on Nov. 6, 2025, promoting affordable at-home hair, color, and nail solutions with deals through December.

The campaign includes an Ultimate Holiday Shopping Guide, influencer picks, tutorials from Sally Experts, exclusive product highlights (ion Luxe 8-in-1 Airstyler Pro, Nailboo Press On Nails, Beauty Secrets holiday sets), expanded fragrance assortments launching in November, and a partnership as official brand partner of Brandy & Monica's "The Boy is Mine" U.S. Tour.

Sally Beauty (NYSE: SBH) named Creative Media Marketing (CMM PR) as its new public relations agency of record, effective Nov. 3, 2025, to lead communications and PR campaign planning.

The partnership will cover events, partnerships, media relations, and PR-led campaigns to support the retailer's Sally Ignited brand refresh, expanded assortment, customer-focus initiatives, and efforts to amplify leadership across hair color, hair care, and nails in 2026.

Sally Beauty Holdings (NYSE:SBH) will host a conference call and webcast on November 13, 2025 at 7:30 a.m. Central Time to discuss fourth-quarter and full-year financial results.

A press release with results will be posted before U.S. markets open on November 13, 2025, at the company investor relations site. Participants can pre-register for dial-in and PIN; a live webcast link and third-party host link will be available. A replay will be posted after 10:00 a.m. Central on November 13, 2025 and remain available through November 13, 2026.

The company also set a virtual annual meeting for January 26, 2026 at 9:00 a.m. Central with a record date of November 24, 2025.

DoorDash (NYSE:DASH) has partnered with Sally Beauty to launch a free pop-up event called 'Beauty on the Go' in New York City from September 25-27, 2025. The collaboration aims to combine Sally Beauty's professional-quality products with DoorDash's on-demand delivery capabilities.

The three-day event will feature complimentary swag bags filled with hair, nail, and lash products from brands like Sexy Hair, Sally Hansen, and Ardell. Visitors can win from over 300 high-value products through daily scratch-off prizes. The pop-up will be located in Union Square, Flatiron, and SOHO on consecutive days, with attendees receiving exclusive access to a limited-time DoorDash promotion for Sally Beauty products.

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NielsenIQ (NYSE: NIQ) has announced an extended and expanded strategic partnership with Sally Beauty, a leading specialty-beauty retailer. The multi-year agreement maintains NIQ as Sally Beauty's exclusive provider of key account trade area data and expands to include NIQ's Full View™ Measurement and Expanded Omnishopper capabilities.

The enhanced collaboration will provide Sally Beauty with deeper omnichannel insights, including granular data on shopper behavior across brick-and-mortar and e-commerce channels, expanded visibility into market performance including Amazon storefronts, and enhanced understanding of consumer needs. With over 2,000 retail stores across the US, this partnership strengthens Sally Beauty's data-driven decision-making capabilities and brand partner collaboration.

Sally Beauty Holdings (NYSE:SBH) reported its Q3 fiscal 2025 results, demonstrating resilience despite market challenges. The company posted consolidated net sales of $933 million, down 1.0% year-over-year, with a slight comparable sales decrease of 0.4%. Notable achievements include GAAP gross margin expansion of 50 basis points to 51.5% and adjusted operating margin growth to 9.2%.

E-commerce performance remained strong at $99 million, representing 10.6% of net sales. The company's earnings showed significant improvement, with GAAP diluted EPS increasing 22% to $0.44 and adjusted EPS rising 13% to $0.51. The quarter saw strategic debt management with $21 million in term loan repayment and $13 million in share repurchases.

Based on Q3 performance, Sally Beauty raised its full-year adjusted operating margin guidance to 8.6-8.7% and adjusted its comparable sales outlook to approximately flat.

Sally Beauty Holdings (NYSE:SBH), the leader in professional hair color, has scheduled its third quarter financial results conference call and webcast for August 5, 2025, at 7:30 a.m. Central Time.

The company will release its Q3 financial results press release before U.S. markets open on the same day. The event will be accessible through the company's investor relations website, with a replay available until August 5, 2026. Participants are advised to join the webcast ten minutes before the start time and can pre-register to receive dial-in details.

Sally Beauty Holdings (NYSE: SBH) has appointed Max Rangel, current Global President and CEO of Spin Master Corporation, to its Board of Directors. Rangel brings over 30 years of consumer goods industry experience from companies including Procter & Gamble, The Hershey Company, and S.C. Johnson & Son. He will serve on the Nominating, Governance and Corporate Responsibility Committee and the Compensation and Talent Committee. Board Chair Diana Ferguson highlighted Rangel's expertise in operational excellence, brand transformation, and innovative marketing. With this appointment, SBH's Board now consists of ten directors, with nine being independent members.

Sally Beauty (SBH) is expanding its nail product assortment to over 1,400 items ahead of National Nail Week (June 1-6). The expansion comes as nails have become a key discovery channel for first-time customers and a strategic growth category for the retailer. The company is introducing new products from popular brands including Nailboo, KISS, Dashing Diva, and ASP (Sally Beauty exclusive).

Key launches include Nailboo's color-changing thermal technology, KISS Gel Pro Polish with self-leveling formula, Dashing Diva's all-in-one gel polish, and ASP's gel-acrylic hybrid formula. The company is enhancing accessibility through Buy Online, Pick Up In-Store, two-hour delivery, and marketplace options. Special promotions include Buy 2 Get 1 Free on Select Gel Nails (June 15-29).