Springbig Launches Face ID for Gated Links, Delivering the Fastest and Most Secure Message Experience in Regulated Retail

Rhea-AI Summary

Springbig (NASDAQ:SBIG) announced on Dec 2, 2025 the launch of Face ID authentication for gated links, enabling consumers to access compliant SMS offers using biometric verification. The feature pairs Springbig’s eligibility checks with device-level Face ID to reduce friction, speed access to time-sensitive offers, and aim to lift campaign performance and redemption rates for regulated retailers and brands.

The company positions the upgrade as a way to combine convenience and compliance, improve completion rates after SMS clicks, and provide a native app‑like experience on iOS and Android.

Key Figures

Q3 2025 Revenue $5.871 million From Q3 2025 10‑Q net revenues

Q3 2025 Gross Margin 74% From Q3 2025 10‑Q gross margin

Q3 2025 Operating Income $563,000 From Q3 2025 10‑Q

Q3 2025 Net Income $219,000 From Q3 2025 10‑Q

Cash & Equivalents $1.532 million Q3 2025 quarter-end balance from 10‑Q

Long-term Debt $9.219 million Reported in Q3 2025 10‑Q

Working Capital Deficit $2.0 million Approximate deficit disclosed in Q3 2025 10‑Q

Potential Contingent Loss $1.6 million PPP Loan investigation exposure from Q3 2025 10‑Q

Market Reality Check

$0.0010 Last Close

Volume Volume 171,158 is about in line with recent activity (vs. 159,784 20‑day average). normal

Technical Price at 0.0141 is trading below the 200-day MA of 0.05 and far under the 52-week high of 0.1094.

Peers on Argus

SBIG fell 9.52% while peers were mixed: EPAZ down 6.37%, WINKF down 13.06%, but CNTM up 7.82% and HSTA up 25.64%, suggesting stock‑specific pressure rather than a uniform sector move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 02	Product feature launch	Positive	-3.2%	Introduced Face ID authentication to streamline access to compliant SMS offers.
Nov 28	Strategic integration	Positive	-10.8%	Announced loyalty and POS integration with Meadow for cannabis retailers.
Nov 14	Earnings results	Positive	+19.1%	Reported Q3 2025 profitability with positive Adjusted EBITDA and cash from operations.
Aug 14	Earnings results	Positive	-0.3%	Released Q2 2025 results with positive EBITDA and cost cuts amid revenue decline.

Pattern Detected

Recent positive news (product launches, integrations, profitability) has often been followed by flat to negative price reactions, with only one strong upside move on earnings.

Recent Company History

Over the last few months, Springbig reported multiple milestones, including Q2 and Q3 2025 results showing positive Adjusted EBITDA and a return to profitability, with Q3 revenue of $5.9M and net income of $0.2M. The company also integrated loyalty with Meadow’s POS for cannabis retail and is now launching Face ID for gated SMS links to reduce friction in regulated marketing. Despite generally constructive operational updates, several prior news events were followed by muted or negative price reactions.

Market Pulse Summary

This announcement highlights Springbig’s launch of Face ID for gated SMS links, aiming to reduce friction and improve campaign performance in regulated retail. In context, the company recently returned to profitability with Q3 2025 operating income of $563,000 and net income of $219,000, but also reported long-term debt of $9.219 million and a working capital deficit. Investors may watch adoption of the new feature, ongoing profitability, liquidity, and any developments around disclosed contingent liabilities.

Key Terms

face id technical

"launch of Face ID authentication for gated links, a major upgrade..."

Face ID is a biometric authentication system that uses a device’s cameras and sensors to recognize a person’s unique facial features and unlock access or approve transactions, like a digital key tied to your face. For investors, it matters because adoption can drive sales and recurring service usage, improve user experience and retention, and create security or privacy risks that affect regulatory exposure, reputation and long-term device or platform value.

biometric verification technical

"access compliant SMS offers using biometric verification."

Biometric verification uses a person’s physical or behavioral traits—like fingerprints, facial features, voice, or typing patterns—to confirm identity by comparing a live sample to a stored template. For investors, it matters because stronger identity checks can reduce fraud, lower costs from breaches, boost customer trust and adoption, and affect regulatory compliance and product value much like a more secure lock improves the safety and desirability of a building.

sms technical

"makes accessing compliant SMS offers as effortless as unlocking your phone."

SMS stands for Short Message Service, the technology used to send brief text messages to mobile phones. For investors, SMS matters because companies use it to deliver fast, direct updates—like earnings alerts, trading notices or shareholder reminders—so it can move market sentiment quickly; at the same time it creates needs for accurate disclosure, permission-based opt-ins and recordkeeping, similar to sending an official postcard that must be truthful and saved for records.

AI-generated analysis. Not financial advice.

BOCA RATON, Fla., Dec. 02, 2025 (GLOBE NEWSWIRE) -- Springbig, the AI powered marketing platform trusted by leading regulated retailers and brands, today announced the launch of Face ID authentication for gated links, a major upgrade that makes accessing compliant SMS offers as effortless as unlocking your phone. With Face ID enabled, consumers can open gated content in seconds, eliminating friction at the moment of engagement and creating a faster, more intuitive path from notification to offer. The result is a smoother customer experience and a measurable lift in campaign performance for retailers and brands.

“Every extra step between a text and the campaign costs engagement,” said Jaret Christopher, CEO of Springbig. “Face ID changes that. We’re giving consumers a premium, modern way to access gated content instantly while helping our clients capture more value from every campaign.”

In regulated industries, secure access is essential, but it often introduces unnecessary complexity. Face ID solves this by combining Springbig’s trusted eligibility checks with a familiar, high trust verification method consumers already rely on for banking, payments, and personal data protection. This upgrade delivers a powerful combination of convenience and compliance, removing the traditional tradeoff between the two.

Face ID improves outcomes for both consumers and marketers. Shoppers gain instant access to personalized offers with a single glance, along with a seamless, app like experience that feels native to their iOS or Android devices. Retailers and brands benefit from higher completion rates after SMS clicks, increased offer visibility and redemption, and stronger overall campaign performance driven by fewer drop offs. In short, reducing friction directly translates to more engagement and more revenue.

Today’s customers move fast and expect secure access to happen transparently in the background. Face ID meets that expectation by enabling quicker discovery of time sensitive deals, more consistent repeat engagement, and a smoother bridge from digital messaging to in store action. This is not just a feature upgrade, it is a significant behavioral unlock that aligns compliant marketing with modern shopper habits.

Springbig is a market leading AI software platform providing customer loyalty and marketing automation solutions to retailers and brands in the U.S. and Canada. Springbig’s AI MarTech platform connects consumers with retailers and brands, primarily through SMS marketing, as well as emails, customer feedback systems, and loyalty programs to support customer engagement and retention. Springbig offers marketing automation solutions that ensure consistent customer communication, driving stronger retention and increased retail foot traffic. Additionally, Springbig’s reporting and analytics tools deliver valuable insights that help clients better understand their customer base, purchasing habits, and trends. For more information, visit https://springbig.com/

Media Contact
Gabby Marazzi
info@springbig.com
springbig.com

FAQ

What did Springbig (SBIG) announce on December 2, 2025?

Springbig launched Face ID authentication for gated links to let consumers open compliant SMS offers via biometric verification.

How does Face ID for gated links affect SBIG customers and retailers?

The feature is designed to reduce friction after SMS clicks, increasing completion rates, offer visibility, and potential redemptions.

Will SBIG Face ID work on iOS and Android devices for SBIG (NASDAQ:SBIG) clients?

Yes; the announcement states the Face ID experience is native to iOS and Android devices.

Does the SBIG announcement include financial guidance or quantified performance lifts?

No; the release describes measurable lifts qualitatively but does not provide specific financial figures or guidance.

Is Face ID for gated links intended for regulated retail sectors served by SBIG (SBIG)?

Yes; the product is positioned specifically for regulated retailers and brands to balance compliance and convenience.

Where can investors find more information about Springbig (SBIG) and this feature?

Investors can visit https://springbig.com or contact the media email provided for additional details.