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Schwab’s quarterly core net new assets rose 38% year over year, while Robinhood’s second-quarter retirement assets rose 82%.

Sentiment and the balance of points

Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.

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Morgan Stanley (MS) reported record third-quarter Wealth Management net revenues of $9.1 billion as client money flowed into financial firms. Its wealth business recorded $232.4 billion in net new assets, $80.5 billion in fee-based flows and a 30.4% pre-tax margin. Client assets across wealth and investment management reached $10.5 trillion.

Schwab (SCHW) reported record quarterly core net new assets of $190.4 billion, up 38% year over year. BlackRock (BLK) reported $205 billion in third-quarter net inflows and $15.5 trillion in assets under management at September 30. Robinhood (HOOD) reported second-quarter retirement assets under custody of $34.5 billion, up 82% year over year. LPL Financial (LPLA) recorded $13.5 billion in organic net new assets in August. These figures accompanied a UBS estimate that the United States added more than 440,000 millionaires in 2025.

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17 points · 0 major

How this balance works

Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.

It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.

Rhea-AI Sentiment measures something else, the tone of the wording.

0 major · 0 points

How the balance works

Positive

  • Moderate pointMorgan Stanley’s third-quarter Wealth Management net revenues reached a record $9.1 billion.
  • Moderate pointMorgan Stanley’s third-quarter Wealth Management net new assets totaled $232.4 billion.
  • Moderate pointMorgan Stanley’s third-quarter Wealth Management fee-based flows totaled $80.5 billion.
  • Moderate pointSchwab’s quarterly core net new assets reached a record $190.4 billion, up 38% year over year.
  • Moderate pointBlackRock’s third-quarter total net inflows reached $205 billion, including $135 billion into iShares.
  • Moderate pointRobinhood’s second-quarter retirement assets under custody reached a record $34.5 billion, up 82% year over year.
  • Moderate pointLPL Financial’s August organic net new assets totaled $13.5 billion, a 6.4% annualized growth rate.
10 minor points
  • Minor pointMorgan Stanley’s wealth and investment management client assets reached $10.5 trillion.
  • Minor pointMorgan Stanley’s third-quarter wealth unit pre-tax margin was 30.4%.
  • Minor pointSchwab’s total client assets reached $13.33 trillion at September 30.
  • Minor pointSchwab clients opened about 1.2 million new brokerage accounts in the quarter.
  • Minor pointBlackRock’s assets under management reached $15.5 trillion at September 30.
  • Minor pointRobinhood reported 4.8 million Gold subscribers alongside its second-quarter retirement figures.
  • Minor pointRobinhood counted 28.6 million funded customers by August.
  • Minor pointRobinhood’s total platform assets reached $384 billion by August.
  • Minor pointRobinhood’s August net deposits totaled $4.0 billion, a 14% annualized growth rate.
  • Minor pointLPL Financial’s total client assets reached $2.60 trillion at the end of August.

Negative

  • None.

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This is a reissue of the release originally distributed on 19-Oct-2026. It consists of an updated headline.

Driven by the Stock Market, U.S. Minting Millionaires at Record Pace

NEW YORK, Oct. 19, 2026 /PRNewswire/ -- Market Updates News Commentary - The United States added more than 440,000 millionaires in 2025, an average of more than 1,200 a day, according to the UBS Global Wealth Report 2026. That brings the country to more than 23.6 million people with a net worth of at least $1 million, and the U.S. accounted for almost half of all the new millionaires created worldwide last year. The headline number is real. What it means for an ordinary household, and for the companies that hold, invest and advise on all that money, is a more complicated story. Companies mentioned in this article include: The Charles Schwab Corporation (NYSE: SCHW), BlackRock, Inc. (NYSE: BLK), Robinhood Markets, Inc. (NASDAQ: HOOD), Morgan Stanley (NYSE: MS), LPL Financial Holdings Inc. (NASDAQ: LPLA).

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A Million Is Not What It Used to Be

Start with the averages. UBS put average wealth per U.S. adult at $696,277, up nearly 10% since 2020. Median wealth per adult, the person in the middle of the ladder, sits just under $69,000 and has fallen almost 20% over the same stretch after inflation. The distance between those two numbers shows how unevenly the gains have been shared.

Inflation has moved the goalposts as well. A million dollars in 1996 carries roughly the purchasing power of $2.1 million today, based on the Bureau of Labor Statistics inflation calculator, The Independent reported in April. The same report cited Northwestern Mutual's 2025 Planning & Progress Study, which found that about 64% of Americans with at least $1 million in investable assets do not consider themselves wealthy.

Americans' own definition of rich has drifted higher, too. In Schwab's 2025 Modern Wealth Survey, respondents said it takes an average net worth of $2.3 million to be considered wealthy and $839,000 to be financially comfortable, up from $778,000 a year earlier. The 2026 edition, released Oct. 7, looked at a newer piece of the puzzle: 52% of Americans familiar with cryptocurrency now call it important or essential to building wealth.

Built on the Stock Market

Most American wealth is now held in financial assets rather than real estate and other property. UBS found that financial assets make up nearly 79% of gross wealth in the U.S., among the highest shares it measured. The Federal Reserve's latest Financial Accounts, released Sept. 11, showed household and nonprofit net worth rose $12.8 trillion in the second quarter to $195.9 trillion, as the value of directly and indirectly held equities climbed $10.7 trillion.

A large share of that money flows through index funds and ETFs. BlackRock, the manager behind the iShares ETF lineup, reported $15.5 trillion in assets under management at Sept. 30 and $205 billion of total net inflows in the third quarter. "iShares generated $135 billion of net inflows, diversified across categories and global product lines," Chairman and CEO Larry Fink said in the company's Oct. 14 release, adding that BlackRock is entering its "seasonally strongest fourth quarter" with a pipeline that includes private markets and retirement.

CONTINUED... Read more market coverage at: marketupdates.com

The Slow Road Still Works

For many households, the path to seven figures runs through a retirement account. Fidelity Investments counted a record 769,000 401(k) millionaires in the second quarter of 2026, up from 595,000 a year earlier. The average 401(k) balance reached $155,800, up 10% from the first quarter, and the average 401(k) savings rate was 14.4%. "The combination of record account balances, strong savings behaviors and effective plan design tell an encouraging story about how Americans are approaching retirement," said Sharon Brovelli, President of Workplace Investing at Fidelity.

Newer platforms are drawing that money as well. Robinhood reported record Retirement assets under custody of $34.5 billion at the end of the second quarter, up 82% from a year earlier, along with 4.8 million Robinhood Gold subscribers. By August, the company counted 28.6 million funded customers and $384 billion in total platform assets, with $4.0 billion of net deposits in the month, a 14% annualized growth rate.

Where the New Money Goes for Advice

As balances grow, so does the business of managing them, and third-quarter results showed the money is still arriving. Morgan Stanley reported record Wealth Management net revenues of $9.1 billion for the quarter, with net new assets of $232.4 billion and fee-based flows of $80.5 billion. Client assets across its wealth and investment management businesses reached $10.5 trillion, and the wealth unit posted a 30.4% pre-tax margin.

Schwab posted record quarterly core net new assets of $190.4 billion, up 38% from a year earlier, lifting total client assets to $13.33 trillion at Sept. 30. Clients opened about 1.2 million new brokerage accounts in the quarter.

Independent advisors are seeing the same pull. LPL Financial, which supports independent financial advisors, reported total client assets of $2.60 trillion at the end of August, with $13.5 billion of organic net new assets in the month, a 6.4% annualized growth rate.

Put together, the picture is two-sided. The U.S. is minting millionaires faster than any other country by headcount, even as a seven-figure net worth buys less than it once did and median wealth per adult has slipped. For the firms that hold, invest and advise on that wealth, the latest numbers show the inflows have not slowed.

Financial assets make up nearly 79% of American wealth, according to UBS, so knowing how to read the market matters. Get the free Stock Preachers chart-reading guide, plus The Roadmap market reports, at stockpreachers.com.

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FAQ

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What were Morgan Stanley’s third-quarter Wealth Management results?

Morgan Stanley reported record Wealth Management net revenues of $9.1 billion for the third quarter. The business recorded $232.4 billion in net new assets, $80.5 billion in fee-based flows and a 30.4% pre-tax margin.

How much new client money did Schwab attract in the quarter?

Schwab reported record quarterly core net new assets of $190.4 billion, up 38% from a year earlier. Total client assets reached $13.33 trillion at September 30, and clients opened about 1.2 million new brokerage accounts during the quarter.

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