Comscore Inc Stock Price, News & Analysis

Comscore, Inc. (Nasdaq: SCOR) will hold a conference call on February 28 at 5:00 p.m. ET to discuss its financial results for the fourth quarter and full year ending December 31, 2021. Investors can join the call by dialing +1 844-229-7593 for the U.S. or Canada, or +1 314-888-4258 internationally, using Conference ID #4695666. A live webcast will be accessible through the Investor Relations section of Comscore’s website, with a replay available following the call. Comscore specializes in cross-platform measurement, enabling data-driven media decisions.

Comscore (Nasdaq: SCOR) has announced a renewed and expanded agreement with Gray Television, enhancing their partnership to include Comscore's full suite of local market currency tools. This agreement will enable Gray TV to utilize Comscore's audience data as the primary selling currency across 199 stations in 96 markets, making it the exclusive currency in 95 of those areas. Comscore's extensive measurement service, covering over 30 million homes, delivers critical audience insights, allowing for improved targeting and revenue generation for media companies.

Comscore (Nasdaq: SCOR) and Entravision Communications Corporation (NYSE: EVC) have partnered to enhance local audience measurement in the Palm Springs, CA market. Entravision will utilize Comscore's advanced audience measurement service, leveraging its massive data footprint for more accurate insights. This agreement aims to improve metrics, particularly regarding the Latino audience, as emphasized by Entravision's President, Jeffery Liberman. With Comscore's proven methodology, the partnership is expected to provide a more reliable representation of audience behavior, benefiting advertisers and maximizing revenue opportunities.

Comscore (Nasdaq: SCOR) has partnered with L2, Inc. to launch cookie-free audiences based on behavioral political data for targeted advertising across digital, mobile, and CTV platforms. This innovative approach combines L2's extensive voter insights with Comscore's Predictive Audiences methodology, enabling advertisers to effectively reach politically engaged audiences while ensuring privacy compliance. The launch coincides with the midterm election year, offering advertisers a unique chance to leverage privacy-focused targeting strategies.

Comscore (NASDAQ: SCOR) has launched Comscore Everywhere™, a unified cross-platform measurement solution for media consumption. This innovative tool provides a consistent and deduplicated view of audience intelligence, addressing the need for accurate media measurement across various platforms. As media consumption becomes more fragmented, Comscore Everywhere™ aims to deliver reliable insights by integrating data from television, connected TV, and digital media. This launch demonstrates Comscore's commitment to offering advanced audience capabilities and improving measurement accuracy in the evolving media landscape.

Comscore (Nasdaq: SCOR) announced its participation in the 24th Annual Virtual Needham Growth Conference on January 11 at 2 PM ET. CEO Bill Livek and CFO Jon Carpenter will engage in a fireside chat with Senior Analyst Laura Martin. A live webcast of the event will be available on Comscore's Investor Relations website, and a replay will be accessible after the event. Comscore is recognized for its expertise in media planning, transacting, and evaluation through comprehensive cross-platform measurement.

Comscore (NASDAQ: SCOR) announced its acquisition of Shareablee, a leading marketing analytics firm specializing in social media, which closed on December 16, 2021. This acquisition aims to integrate Shareablee’s social media insights into Comscore's existing Media Metrix® and Video Metrix® products, enhancing cross-platform audience understanding for media companies, brands, and advertisers. The synergy is expected to broaden digital product offerings and deepen data analytics capabilities. Key Shareablee personnel will retain their leadership roles within Comscore.

Comscore (NASDAQ: SCOR) announced that Chief Revenue Officer Carol Hinnant has been recognized in Cablefax Magazine's Most Powerful Women 2021 edition. This honor acknowledges her significant contributions over her 30-year career in media and entertainment, particularly in advancing Comscore's National Television business.

Since her appointment in 2020, Hinnant has been instrumental in driving new cross-platform measurement solutions, leading to key partnerships with OpenAP, ViacomCBS, Fox, and others, enhancing Comscore's reputation in audience measurement.

Comscore (NASDAQ: SCOR) announced the promotion of Janice O'Bryan to Senior Vice President and Managing Director, Domestic for Comscore Movies. With over 30 years in the movie industry, O'Bryan has significantly contributed to product development and customer service since joining Comscore in 2002. Her leadership is expected to enhance Comscore Movies' domestic operations and strategy during challenging industry times. Executive Vice President Arturo Guillén praised her dedication and expertise, underlining her role in elevating the company's customer service as a key value proposition.