Comscore Inc Stock Price, News & Analysis

Comscore (NASDAQ: SCOR) announced a conference call on May 10, 2022, at 5:00 p.m. ET to discuss financial results for the quarter ending March 31, 2022. Investors can join by calling +1 844-229-7593 (U.S. and Canada) or +1 314-888-4258 (international) with Conference ID # 9990618. A live webcast will be available on the company’s Investor Relations page. A replay will follow the call, accessible by the same numbers and also via the webcast.

Comscore (NASDAQ: SCOR) announces the appointment of Michael Viane as Head of Global Revenue for Comscore Movies, effective April 18. Viane will oversee product sales within the Movies division, which includes key offerings like Comscore Box Office Essentials and Swift. With over 25 years in the industry, including experience at STX Entertainment, Viane aims to drive growth as box office revenue rises 50% year-over-year. Arturo Guillén, EVP of Comscore Movies, expressed confidence in Viane’s ability to enhance market value and address industry needs.

Comscore (NASDAQ: SCOR) has partnered with Effectv, Comcast's advertising sales division, to implement a new local TV measurement solution. This initiative allows Effectv's clients to leverage Comscore's audience impression-based measurement as currency for local advertising. The collaboration aims to enhance campaign reporting and provide a reliable measurement approach amidst the evolving media landscape. Comscore's CEO emphasized the importance of accurate measurement in local media, while Effectv's GM highlighted their commitment to innovative solutions and client independence.

Comscore (NASDAQ: SCOR) and WideOrbit have expanded their partnership to enhance automated linear TV buying and selling. This agreement allows advertisers access to inventory from over 1,700 local TV stations across 210 local markets, improving targeted advertising capabilities. The initiative facilitates easier access to specific local markets, emphasizing cost-effectiveness and efficiency. The WO Marketplace will leverage Comscore's data analytics, offering insights for over 50 million homes, thereby streamlining advertising transactions across diverse demographics.

Bill Livek, CEO of Comscore (NASDAQ: SCOR), will retire from his CEO role and transition to non-executive Vice Chairman. Having led Comscore's operational turnaround since 2019, Livek's experience spans over four decades in media measurement, establishing significant innovations in measurement techniques. The Board will seek both internal and external candidates for his successor, with Spencer Stuart assisting in the search. Livek is confident in Comscore's future and intends to support the company through his remaining Board term, ending mid-2024.

Comscore reported Q4 and FY 2021 financial results, highlighting a revenue increase to $96.5 million in Q4, up from $90.0 million in Q4 2020. FY 2021 revenue was $367.0 million, a 3.1% rise compared to 2020. Despite this growth, the net loss for FY 2021 rose to $50.0 million from $47.9 million in 2020. The company projects mid to high single-digit revenue growth for 2022, driven by its TV and Activation sectors. Recent partnerships and the launch of Comscore Everywhere aim to enhance cross-platform measurement capabilities.

DoubleVerify (NYSE: DV) and Comscore (NASDAQ: SCOR) have announced a partnership to create a comprehensive media measurement solution. The collaboration aims to integrate DV's Authentic Ad™ technology with Comscore Campaign Ratings to provide advertisers with reliable verification of campaign reach and effectiveness across multiple platforms. This solution addresses growing challenges in the media landscape, such as digital fraud and privacy concerns. The joint offering is expected to launch in Q2 2022, enhancing the ability of advertisers to optimize their campaigns.

Comscore, Inc. (Nasdaq: SCOR) will hold a conference call on February 28 at 5:00 p.m. ET to discuss its financial results for the fourth quarter and full year ending December 31, 2021. Investors can join the call by dialing +1 844-229-7593 for the U.S. or Canada, or +1 314-888-4258 internationally, using Conference ID #4695666. A live webcast will be accessible through the Investor Relations section of Comscore’s website, with a replay available following the call. Comscore specializes in cross-platform measurement, enabling data-driven media decisions.

Comscore (Nasdaq: SCOR) has announced a renewed and expanded agreement with Gray Television, enhancing their partnership to include Comscore's full suite of local market currency tools. This agreement will enable Gray TV to utilize Comscore's audience data as the primary selling currency across 199 stations in 96 markets, making it the exclusive currency in 95 of those areas. Comscore's extensive measurement service, covering over 30 million homes, delivers critical audience insights, allowing for improved targeting and revenue generation for media companies.