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Comscore Inc Stock Price, News & Analysis

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Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.

Comscore Inc (NASDAQ: SCOR), a global leader in cross-platform media measurement, provides this centralized news hub for tracking its latest corporate developments. Investors and media professionals will find timely updates including earnings reports, product launches, and strategic partnerships.

This resource offers essential updates on SCOR's innovations in digital/TV audience analytics, advertising measurement tools, and privacy-compliant data solutions. Key content includes press releases about new measurement methodologies, financial performance disclosures, and industry collaboration announcements.

Regular visitors gain access to SCOR's verified updates across critical areas: streaming measurement advancements, advertising analytics enhancements, and cross-platform methodology improvements. The curated news selection helps stakeholders monitor the company's role in shaping media measurement standards.

Bookmark this page for direct access to Comscore's official communications and third-party analyses. Check back frequently to stay informed about developments impacting media planning, audience insights, and advertising effectiveness measurement.

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Comscore (Nasdaq: SCOR) has partnered with IHS Markit to introduce programmatic cookie-free audience targets for auto shoppers. This innovative solution enhances targeting efficiency, resulting in a 74% lower cost per acquisition compared to cookie-based segments and a 34% reduction against traditional contextual segments. The collaboration allows automotive marketers to engage potential customers in a privacy-compliant manner. Comscore Predictive Audiences aims to set the standard for cookie-free targeting, helping advertisers improve campaign performance amidst evolving media regulations.

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On December 1, 2021, Comscore (NASDAQ: SCOR) announced an employment inducement grant to Jon Carpenter, its new Chief Financial Officer, who joined on November 29, 2021. Mr. Carpenter received 451,977 restricted stock units (RSUs) that will vest over three years, contingent on continued service. The grant qualifies as an "inducement award" under Nasdaq Listing Rule 5635(c)(4), designed for new employees under specific conditions. This initiative aims to align Mr. Carpenter's interests with shareholder value while enhancing corporate governance.

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Rhea-AI Summary

Comscore (NASDAQ: SCOR) announces the promotion of Brian Pugh to Chief Information Officer. Joining Comscore in 2007, Pugh has played a crucial role in enhancing digital media measurement and leading product innovations. His responsibilities will include launching cost-effective technology solutions, ensuring data security, and achieving industry accreditations. He has been key in securing ISO 27001 certification and maintaining MRC accreditations for Comscore's products. Pugh's leadership is expected to significantly influence Comscore's future direction.

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Comscore (NASDAQ: SCOR) announced an expansion of its Consumer Intelligence service to cover all 210 local U.S. markets, providing actionable consumer insights for local TV stations and media buyers. This service offers detailed audience segmentation sourced from daily data, reported monthly, allowing advertisers to connect consumer behaviors with local media more effectively. It delivers insights on local shopping habits and allows for precise targeting based on consumer traffic data. This enhances Comscore's existing TV measurement products and supports more strategic advertising decisions.

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Comscore (Nasdaq: SCOR) has announced an expanded partnership with American Spirit Media, renewing its Local currency services across eight television markets. This agreement includes the provision of currency measurement data and services, covering advanced segments in automotive and political categories. The partnership spans regions including Toledo, Jackson, Columbus, Wichita Falls, Lake Charles, and Wilmington. Comscore's extensive experience in measuring television viewership positions it as a leader in the industry, empowering media buyers and sellers to effectively reach their target audiences and maximize revenues.

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Comscore reported strong financial results for Q3 2021, with revenue rising 5% to $92.5 million and a net income of $2.0 million, a significant turnaround from a net loss of $11.1 million in the previous year. Adjusted EBITDA stood at $11.3 million, up from $7.3 million. The company has reaffirmed its full-year 2021 guidance, projecting revenue growth of 3-5% and an adjusted EBITDA margin of 6-8%. New partnerships and product offerings continue to drive growth, particularly in TV revenue, although syndicated digital revenue remains a concern.

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Comscore (NASDAQ: SCOR) has entered into an agreement with Univision to provide its next-generation audience measurement services in Orlando, Tampa, and Washington, D.C. Univision will utilize Comscore's local audience currency exclusively in these markets. The partnership also aims to enhance measurement capabilities for the underrepresented Hispanic community. Comscore brings over a decade of experience in television viewership measurement and advances in audience analytics, promising reliable insights for advertisers and media partners.

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Comscore (Nasdaq: SCOR) has announced a partnership with Vistar Media to enhance programmatic audience targeting for Digital Out-of-Home (DOOH) advertising. This partnership will allow advertisers to leverage Comscore's extensive audience data, improving targeting capabilities across various media channels. Vistar Media is the first DOOH platform to offer Comscore's audience segments, integrating them into all programmatic platforms. Additionally, Comscore is developing metrics for measuring traditional outdoor advertising, expanding its focus on cross-platform audience insights.

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Comscore (NASDAQ: SCOR) has launched its Predictive Audiences solution in Canada, offering cookie-free audience targeting that leverages consumer behavior through contextual signals. This innovation aims to assist advertisers and publishers in navigating the transition away from third-party cookies. With enhanced capabilities for targeting key demographics, Comscore’s offering is designed to improve ad performance while ensuring privacy compliance. This rollout enhances the Comscore Activation suite, enabling advertisers to reach specific audiences in a contextually relevant manner.

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Comscore (NASDAQ: SCOR) announced the appointment of Jon Carpenter as Chief Financial Officer, effective November 29, 2021. Carpenter, previously CFO at Publishers Clearing House, brings a strong background in operational leadership and financial growth. CEO Bill Livek expressed enthusiasm for Carpenter's expertise, which aligns with Comscore's growth goals in the evolving media landscape. Carpenter aims to leverage Comscore's capabilities in audience measurement, promising to enhance the company's position within the advertising sector.

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FAQ

What is the current stock price of Comscore (SCOR)?

The current stock price of Comscore (SCOR) is $5.22 as of July 2, 2025.

What is the market cap of Comscore (SCOR)?

The market cap of Comscore (SCOR) is approximately 24.3M.
Comscore Inc

Nasdaq:SCOR

SCOR Rankings

SCOR Stock Data

24.34M
3.30M
29.25%
34.58%
0.34%
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