Comscore Inc Stock Price, News & Analysis

Comscore (NASDAQ: SCOR) announces its annual State of Gaming Webinar on October 13, 2021, at 2pm ET. The event will feature insights from Senior Director Ian Essling and VP Paul Wright, focusing on consumer behaviors across gaming platforms. With 77% of gamers engaging on multiple platforms, understanding this dynamic is crucial for advertisers. Key topics include audience profiles by platform, genre engagement variations, and attitudes towards esports. Interested participants can register here.

Comscore (NASDAQ: SCOR) has been awarded the 2021 BEST Award by the Association for Talent Development (ATD), recognizing its excellence in talent development. This prestigious accolade places Comscore among 71 global organizations acknowledged for their success in this domain. The award highlights Comscore’s commitment to innovative talent development practices, enabling employees to stay current with emerging technologies. The recognition was announced during ATD's International Conference & Exposition held in Salt Lake City, Utah.

Comscore (NASDAQ: SCOR) announced a webinar titled "Reach Gaming Audiences Through Predictive Audiences" on September 29, 2021, at 2pm ET. The event focuses on the company's innovative cookie-free targeting solution, developed in partnership with Spiketrap, to help advertisers engage gaming audiences effectively. Key topics will include strategies for targeting in a cookie-less environment and how Comscore's segments can optimize audience engagement. This initiative is crucial as the industry prepares for third-party cookie deprecation, ensuring advertisers can maintain effective campaigns across multiple digital platforms.

Comscore (NASDAQ: SCOR) announced on Sept. 15, 2021, the development of a next-generation personification methodology designed to enhance video measurement products. This innovation aims to provide person-level viewership estimates by leveraging household-level data, thus addressing limitations associated with small sample sizes. Chief Product Officer David Algranati emphasized the company’s independence from outdated third-party solutions. The methodology will evolve over time to support advanced audience reporting in the media landscape.

Comscore (Nasdaq: SCOR) announced a multi-year agreement with Fuse Media to provide its National TV audience measurement services for the linear Fuse channel. This partnership aims to enhance Fuse's insight into consumer behavior, allowing the company to better serve its diverse audience. Fuse Media offers various streaming and television brands catering to millennial and Gen Z viewers, emphasizing multicultural storytelling. Comscore's technology is expected to facilitate a multi-currency marketplace, reinforcing its role as a leader in audience measurement across platforms.

Comscore (NASDAQ: SCOR) has announced a new agreement with Cornerstone Media Group (CMG) for local television measurement. CMG will leverage Comscore’s local TV ratings data across all 210 local media markets, enhancing its offerings in the DRTV sector. CMG, operational since 1995, assists media and advertisers in maximizing advertising revenues. This collaboration aims to improve service delivery and ensure reliable audience data amidst growing scrutiny in media measurement. The partnership reflects Comscore’s commitment to providing trusted audience information critical for maximizing ROI in advertising campaigns.

Ocean Capital LLC urges shareholders of Tax-Free Fixed Income Fund IV and Fund V to vote for their nominees on the BLUE card at the September 10 Annual Meetings. The firm criticizes the repeated adjournments of meetings due to lack of quorum, interpreting this as a sign of inadequate support for incumbent directors. Ocean Capital argues that its nominees possess the necessary financial, tax, and legal expertise to enhance shareholder value, contrasting them with the current board's poor stewardship and lack of shareholder engagement.

Comscore (NASDAQ: SCOR) announced a multi-year agreement to provide Talroo, a job and hiring event advertising platform, with its digital audience measurement services. This partnership includes access to Comscore's Media Metrix® Multi-Platform, which measures audience behavior across devices. Talroo boasts the second largest unique job search audience in the U.S. and aims to enhance revenue growth by leveraging Comscore’s insights to better connect job seekers and employers.