Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore, Inc. reports company developments tied to media measurement, audience analytics and advertising evaluation across digital, linear TV, over-the-top, connected TV, audio and theatrical channels. Its news commonly covers financial results, local TV measurement agreements, cross-platform measurement products, and syndicated research on consumer behavior and media usage.
Comscore updates also include Proximic by Comscore audience and contextual advertising capabilities, partnerships with demand-side platforms and media buyers, programmatic and political advertising solutions, and capital-structure developments following its completed recapitalization transaction.
Comscore, Inc. (NASDAQ: SCOR) has announced leadership changes, appointing Jon Carpenter as the new CEO, effective immediately. Carpenter, previously CFO since November 2021, succeeds Bill Livek, who is retiring. Dr. Nana Banerjee is appointed non-executive chairman, while Mary Margaret Curry is promoted to CFO. The company emphasizes Carpenter's extensive experience in media and measurement, aiming to drive growth and profitability. This reshuffling is seen as pivotal for Comscore's future growth trajectory.
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Comscore, Inc. (NASDAQ: SCOR) has partnered with Horizon Media to test its local TV measurement solution as a new currency for 2023 planning and buying. The initiative involves a two-phase assessment, beginning with data analysis to evaluate the data's rigor and stability, followed by a live test assessing outcomes based on client objectives. Comscore was selected after a comprehensive RFP process, reflecting its longstanding position as a reliable local-market currency provider. This partnership positions Comscore favorably in the evolving local media measurement landscape.
Comscore has expanded its Video Metrix® Multi-Platform product by introducing CTV measurement and YouTube traffic sharing metrics for Spain and the UK, with plans for Italy, France, and Germany in upcoming months. This makes Comscore the first international provider to offer comprehensive audience measurement at the device level across YouTube. The enhancements will aid clients in planning and optimizing their YouTube strategies by delivering insights on viewership across multiple screens.
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Comscore reported Q1 2022 revenue of $94.0 million, a 4% increase from Q1 2021. The company achieved a net loss of $9.3 million, significantly down from $36.4 million in the previous year. Adjusted EBITDA rose 22% to $6.8 million. Growth was driven by double-digit revenue increases in TV measurement and a 20% rise in activation services. Comscore continues to establish itself as a key player in cross-platform media measurement, securing new contracts with major companies like Warner Bros. Discovery and Paramount Global.
Comscore (NASDAQ: SCOR) announced a conference call on May 10, 2022, at 5:00 p.m. ET to discuss financial results for the quarter ending March 31, 2022. Investors can join by calling +1 844-229-7593 (U.S. and Canada) or +1 314-888-4258 (international) with Conference ID # 9990618. A live webcast will be available on the company’s Investor Relations page. A replay will follow the call, accessible by the same numbers and also via the webcast.
Comscore (NASDAQ: SCOR) announces the appointment of Michael Viane as Head of Global Revenue for Comscore Movies, effective April 18. Viane will oversee product sales within the Movies division, which includes key offerings like Comscore Box Office Essentials and Swift. With over 25 years in the industry, including experience at STX Entertainment, Viane aims to drive growth as box office revenue rises 50% year-over-year. Arturo Guillén, EVP of Comscore Movies, expressed confidence in Viane’s ability to enhance market value and address industry needs.
Comscore (NASDAQ: SCOR) has partnered with Effectv, Comcast's advertising sales division, to implement a new local TV measurement solution. This initiative allows Effectv's clients to leverage Comscore's audience impression-based measurement as currency for local advertising. The collaboration aims to enhance campaign reporting and provide a reliable measurement approach amidst the evolving media landscape. Comscore's CEO emphasized the importance of accurate measurement in local media, while Effectv's GM highlighted their commitment to innovative solutions and client independence.
Comscore (NASDAQ: SCOR) and WideOrbit have expanded their partnership to enhance automated linear TV buying and selling. This agreement allows advertisers access to inventory from over 1,700 local TV stations across 210 local markets, improving targeted advertising capabilities. The initiative facilitates easier access to specific local markets, emphasizing cost-effectiveness and efficiency. The WO Marketplace will leverage Comscore's data analytics, offering insights for over 50 million homes, thereby streamlining advertising transactions across diverse demographics.