Comscore Inc Stock Price, News & Analysis

Comscore (NASDAQ: SCOR) has announced a new agreement with Cornerstone Media Group (CMG) for local television measurement. CMG will leverage Comscore’s local TV ratings data across all 210 local media markets, enhancing its offerings in the DRTV sector. CMG, operational since 1995, assists media and advertisers in maximizing advertising revenues. This collaboration aims to improve service delivery and ensure reliable audience data amidst growing scrutiny in media measurement. The partnership reflects Comscore’s commitment to providing trusted audience information critical for maximizing ROI in advertising campaigns.

Ocean Capital LLC urges shareholders of Tax-Free Fixed Income Fund IV and Fund V to vote for their nominees on the BLUE card at the September 10 Annual Meetings. The firm criticizes the repeated adjournments of meetings due to lack of quorum, interpreting this as a sign of inadequate support for incumbent directors. Ocean Capital argues that its nominees possess the necessary financial, tax, and legal expertise to enhance shareholder value, contrasting them with the current board's poor stewardship and lack of shareholder engagement.

Comscore (NASDAQ: SCOR) announced a multi-year agreement to provide Talroo, a job and hiring event advertising platform, with its digital audience measurement services. This partnership includes access to Comscore's Media Metrix® Multi-Platform, which measures audience behavior across devices. Talroo boasts the second largest unique job search audience in the U.S. and aims to enhance revenue growth by leveraging Comscore’s insights to better connect job seekers and employers.

Comscore (Nasdaq: SCOR) has formed a partnership with The Publisher Desk, enhancing digital audience measurement capabilities. This collaboration allows The Publisher Desk to implement Comscore's Media Metrix® Multi-Platform solution, which provides comprehensive insights into user behavior across devices. This aims to support publishers in optimizing their monetization strategies. The integration promises granular audience insights, offering metrics such as unique visitors and engagement levels, ultimately driving revenue opportunities.

Comscore (NASDAQ: SCOR) announced a partnership with WideOrbit to integrate Quick Score™, a 3-day television ratings delivery system. This integration provides local broadcasters with reliable viewership insights, improving ad sales and programming decisions. WideOrbit's WO Media Sales platform will utilize Quick Score to offer timely measurement insights, enhancing proposal efficiency and in-flight campaign performance. The integration is now available, marking a significant advancement in local market measurement capabilities.

Comscore, Inc. (Nasdaq: SCOR) reported Q2 2021 financial results, with revenue at $87.7 million, down from $88.6 million in Q2 2020. The net loss widened to $18.5 million, compared to $10.4 million the previous year. Adjusted EBITDA fell to $2.6 million from $9.2 million. Despite these declines, the company secured new agreements across various sectors, including digital and TV measurement. CEO Bill Livek indicated potential revenue growth in the latter half of 2021, despite a cautious outlook for the full year.

On August 9, 2021, Comscore (NASDAQ: SCOR) announced a significant integration with YouTube and YouTube TV, enhancing its Campaign Ratings service. This partnership aims to provide advertisers with comprehensive measurement of audience reach and frequency across multiple platforms, including connected TVs. The integration will allow clients to analyze co-viewing metrics on YouTube, thereby improving advertising strategies during a time of rising streaming consumption. This development indicates a shift towards more detailed cross-platform measurement crucial for advertisers' media spending.

Comscore (NASDAQ: SCOR) has announced an expanded multi-year partnership with Fox Corporation (NASDAQ: FOXA, FOX), enhancing its National TV measurement services. This collaboration results from Comscore's improved data rights, promoting measurement stability and product enhancements. Comscore's Chief Revenue Officer highlighted the importance of reliable TV measurement amidst the industry's shift to impressions-based buying. The company aims to drive a multi-currency marketplace, allowing advertisers to reach audiences based on detailed consumer behaviors and preferences.

Comscore (NASDAQ: SCOR) has partnered with Commerce Signals to create next-generation contextual audiences for targeted advertising across digital, mobile, and CTV platforms. This collaboration aims to enhance privacy-safe consumer engagement within the retail sector. By merging Commerce Signals' comprehensive payment data with Comscore's Predictive Audiences solution, advertisers will gain better access to specific audiences, including online grocery shoppers and quick service restaurant patrons. The initiative seeks to address the evolving media landscape while maintaining a privacy-first approach.