Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore, Inc. (NASDAQ: SCOR) generates a steady flow of news centered on its role as a global partner for planning, transacting and evaluating media across platforms. As an information and analytics company focused on audience and advertising measurement, Comscore’s announcements often highlight new product capabilities, client collaborations, and insights drawn from its data assets.
Recent news has featured expansions of Comscore’s cross-platform measurement offerings, including enhancements to Cross-Platform Campaign Results (CCR) and Comscore Content Measurement (CCM). Updates describe new modules for daily, program-level reporting across CTV and linear TV, as well as integrations that extend measurement and targeting to streaming audio, podcasts, and social platforms such as Facebook and Instagram.
Comscore also issues news about partnerships with media companies, agencies, and technology platforms. Examples include ESPN’s use of Comscore Content Measurement to understand its audience across linear, streaming, digital, and social, and collaborations with platforms like The Trade Desk and Polaris I/O to connect Comscore data with buying and sales workflows.
Another recurring theme in Comscore’s news is the release of industry reports and research. The company publishes analyses such as the AI Intelligence Report, which examines generative AI adoption and its influence on consumer behavior, and the State of Streaming report, which details shifts in streaming and CTV viewing, AVOD and FAST growth, and the role of creator-driven content.
Investors and industry professionals following SCOR news can expect coverage of earnings results, capital structure developments such as recapitalization transactions with preferred stockholders, and updates on strategic reviews. This news page aggregates these items so readers can monitor how Comscore’s measurement products, partnerships, and financial decisions evolve over time.
Comscore (NASDAQ: SCOR) announced the promotion of Janice O'Bryan to Senior Vice President and Managing Director, Domestic for Comscore Movies. With over 30 years in the movie industry, O'Bryan has significantly contributed to product development and customer service since joining Comscore in 2002. Her leadership is expected to enhance Comscore Movies' domestic operations and strategy during challenging industry times. Executive Vice President Arturo Guillén praised her dedication and expertise, underlining her role in elevating the company's customer service as a key value proposition.
Comscore (Nasdaq: SCOR) has partnered with IHS Markit to introduce programmatic cookie-free audience targets for auto shoppers. This innovative solution enhances targeting efficiency, resulting in a 74% lower cost per acquisition compared to cookie-based segments and a 34% reduction against traditional contextual segments. The collaboration allows automotive marketers to engage potential customers in a privacy-compliant manner. Comscore Predictive Audiences aims to set the standard for cookie-free targeting, helping advertisers improve campaign performance amidst evolving media regulations.
On December 1, 2021, Comscore (NASDAQ: SCOR) announced an employment inducement grant to Jon Carpenter, its new Chief Financial Officer, who joined on November 29, 2021. Mr. Carpenter received 451,977 restricted stock units (RSUs) that will vest over three years, contingent on continued service. The grant qualifies as an "inducement award" under Nasdaq Listing Rule 5635(c)(4), designed for new employees under specific conditions. This initiative aims to align Mr. Carpenter's interests with shareholder value while enhancing corporate governance.
Comscore (NASDAQ: SCOR) announces the promotion of Brian Pugh to Chief Information Officer. Joining Comscore in 2007, Pugh has played a crucial role in enhancing digital media measurement and leading product innovations. His responsibilities will include launching cost-effective technology solutions, ensuring data security, and achieving industry accreditations. He has been key in securing ISO 27001 certification and maintaining MRC accreditations for Comscore's products. Pugh's leadership is expected to significantly influence Comscore's future direction.
Comscore (NASDAQ: SCOR) announced an expansion of its Consumer Intelligence service to cover all 210 local U.S. markets, providing actionable consumer insights for local TV stations and media buyers. This service offers detailed audience segmentation sourced from daily data, reported monthly, allowing advertisers to connect consumer behaviors with local media more effectively. It delivers insights on local shopping habits and allows for precise targeting based on consumer traffic data. This enhances Comscore's existing TV measurement products and supports more strategic advertising decisions.
Comscore (Nasdaq: SCOR) has announced an expanded partnership with American Spirit Media, renewing its Local currency services across eight television markets. This agreement includes the provision of currency measurement data and services, covering advanced segments in automotive and political categories. The partnership spans regions including Toledo, Jackson, Columbus, Wichita Falls, Lake Charles, and Wilmington. Comscore's extensive experience in measuring television viewership positions it as a leader in the industry, empowering media buyers and sellers to effectively reach their target audiences and maximize revenues.
Comscore reported strong financial results for Q3 2021, with revenue rising 5% to $92.5 million and a net income of $2.0 million, a significant turnaround from a net loss of $11.1 million in the previous year. Adjusted EBITDA stood at $11.3 million, up from $7.3 million. The company has reaffirmed its full-year 2021 guidance, projecting revenue growth of 3-5% and an adjusted EBITDA margin of 6-8%. New partnerships and product offerings continue to drive growth, particularly in TV revenue, although syndicated digital revenue remains a concern.
Comscore (NASDAQ: SCOR) has entered into an agreement with Univision to provide its next-generation audience measurement services in Orlando, Tampa, and Washington, D.C. Univision will utilize Comscore's local audience currency exclusively in these markets. The partnership also aims to enhance measurement capabilities for the underrepresented Hispanic community. Comscore brings over a decade of experience in television viewership measurement and advances in audience analytics, promising reliable insights for advertisers and media partners.
Comscore (Nasdaq: SCOR) has announced a partnership with Vistar Media to enhance programmatic audience targeting for Digital Out-of-Home (DOOH) advertising. This partnership will allow advertisers to leverage Comscore's extensive audience data, improving targeting capabilities across various media channels. Vistar Media is the first DOOH platform to offer Comscore's audience segments, integrating them into all programmatic platforms. Additionally, Comscore is developing metrics for measuring traditional outdoor advertising, expanding its focus on cross-platform audience insights.
Comscore (NASDAQ: SCOR) has launched its Predictive Audiences solution in Canada, offering cookie-free audience targeting that leverages consumer behavior through contextual signals. This innovation aims to assist advertisers and publishers in navigating the transition away from third-party cookies. With enhanced capabilities for targeting key demographics, Comscore’s offering is designed to improve ad performance while ensuring privacy compliance. This rollout enhances the Comscore Activation suite, enabling advertisers to reach specific audiences in a contextually relevant manner.