Comscore Inc Stock Price, News & Analysis

Comscore (NASDAQ: SCOR) announced a partnership with WideOrbit to integrate Quick Score™, a 3-day television ratings delivery system. This integration provides local broadcasters with reliable viewership insights, improving ad sales and programming decisions. WideOrbit's WO Media Sales platform will utilize Quick Score to offer timely measurement insights, enhancing proposal efficiency and in-flight campaign performance. The integration is now available, marking a significant advancement in local market measurement capabilities.

Comscore, Inc. (Nasdaq: SCOR) reported Q2 2021 financial results, with revenue at $87.7 million, down from $88.6 million in Q2 2020. The net loss widened to $18.5 million, compared to $10.4 million the previous year. Adjusted EBITDA fell to $2.6 million from $9.2 million. Despite these declines, the company secured new agreements across various sectors, including digital and TV measurement. CEO Bill Livek indicated potential revenue growth in the latter half of 2021, despite a cautious outlook for the full year.

On August 9, 2021, Comscore (NASDAQ: SCOR) announced a significant integration with YouTube and YouTube TV, enhancing its Campaign Ratings service. This partnership aims to provide advertisers with comprehensive measurement of audience reach and frequency across multiple platforms, including connected TVs. The integration will allow clients to analyze co-viewing metrics on YouTube, thereby improving advertising strategies during a time of rising streaming consumption. This development indicates a shift towards more detailed cross-platform measurement crucial for advertisers' media spending.

Comscore (NASDAQ: SCOR) has announced an expanded multi-year partnership with Fox Corporation (NASDAQ: FOXA, FOX), enhancing its National TV measurement services. This collaboration results from Comscore's improved data rights, promoting measurement stability and product enhancements. Comscore's Chief Revenue Officer highlighted the importance of reliable TV measurement amidst the industry's shift to impressions-based buying. The company aims to drive a multi-currency marketplace, allowing advertisers to reach audiences based on detailed consumer behaviors and preferences.

Comscore (NASDAQ: SCOR) has partnered with Commerce Signals to create next-generation contextual audiences for targeted advertising across digital, mobile, and CTV platforms. This collaboration aims to enhance privacy-safe consumer engagement within the retail sector. By merging Commerce Signals' comprehensive payment data with Comscore's Predictive Audiences solution, advertisers will gain better access to specific audiences, including online grocery shoppers and quick service restaurant patrons. The initiative seeks to address the evolving media landscape while maintaining a privacy-first approach.

Comscore (NASDAQ: SCOR) announced a partnership with Captivate, a leader in digital video networks, to enhance reporting through Comscore's digital out-of-home (DOOH) solution. This collaboration aims to provide detailed audience measurement across various venues, including U.S. and Canadian office elevators and golf clubs. Captivate, which has a network of over 35,000 screens, focuses on delivering brand-safe advertising. Comscore plans to extend its DOOH measurement capabilities to include traditional outdoor platforms, benefiting advertisers with unified consumer insights.

Comscore (NASDAQ: SCOR) announced an industry-first capability by incorporating first-party data into its cookie-free audience targeting solution, Predictive Audiences. This enhancement, developed in collaboration with Experian, InfoSum, and LiveRamp, enables advertisers to leverage their own data while maintaining privacy. The solution allows brands to reach audiences based on specific behaviors and demographics in a safe environment, ensuring they adapt to the evolving digital landscape. This marks a significant advancement for advertisers facing third-party cookie deprecation.

Comscore, Inc. (Nasdaq: SCOR) announced a conference call on August 9, 2021, at 5:00 p.m. EDT to discuss financial results for the quarter ending June 30, 2021. Investors are encouraged to join the call by dialing in at least 10 minutes early, and the call will also be accessible via a live webcast on the company's Investor Relations page. A replay will be available following the call. Comscore specializes in providing comprehensive media measurement across digital and TV platforms.

Comscore (Nasdaq: SCOR) has entered into a partnership with podcast platform Acast to provide brand safety targeting solutions for audio content. This collaboration enhances Acast's advertising capabilities, allowing brands to ensure their messages appear in relevant contexts. Acast will utilize Comscore's advanced technology, including natural language processing and AI, to facilitate secure ad placements. This agreement signifies Comscore's growth in podcast advertising and extends its brand safety solutions, addressing the increasing demand for sophisticated advertising tools in a rapidly growing market.