Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore, Inc. reports company developments tied to media measurement, audience analytics and advertising evaluation across digital, linear TV, over-the-top, connected TV, audio and theatrical channels. Its news commonly covers financial results, local TV measurement agreements, cross-platform measurement products, and syndicated research on consumer behavior and media usage.
Comscore updates also include Proximic by Comscore audience and contextual advertising capabilities, partnerships with demand-side platforms and media buyers, programmatic and political advertising solutions, and capital-structure developments following its completed recapitalization transaction.
Bill Livek, CEO of Comscore (NASDAQ: SCOR), will retire from his CEO role and transition to non-executive Vice Chairman. Having led Comscore's operational turnaround since 2019, Livek's experience spans over four decades in media measurement, establishing significant innovations in measurement techniques. The Board will seek both internal and external candidates for his successor, with Spencer Stuart assisting in the search. Livek is confident in Comscore's future and intends to support the company through his remaining Board term, ending mid-2024.
Comscore reported Q4 and FY 2021 financial results, highlighting a revenue increase to $96.5 million in Q4, up from $90.0 million in Q4 2020. FY 2021 revenue was $367.0 million, a 3.1% rise compared to 2020. Despite this growth, the net loss for FY 2021 rose to $50.0 million from $47.9 million in 2020. The company projects mid to high single-digit revenue growth for 2022, driven by its TV and Activation sectors. Recent partnerships and the launch of Comscore Everywhere aim to enhance cross-platform measurement capabilities.
DoubleVerify (NYSE: DV) and Comscore (NASDAQ: SCOR) have announced a partnership to create a comprehensive media measurement solution. The collaboration aims to integrate DV's Authentic Ad™ technology with Comscore Campaign Ratings to provide advertisers with reliable verification of campaign reach and effectiveness across multiple platforms. This solution addresses growing challenges in the media landscape, such as digital fraud and privacy concerns. The joint offering is expected to launch in Q2 2022, enhancing the ability of advertisers to optimize their campaigns.
Comscore, Inc. (Nasdaq: SCOR) will hold a conference call on February 28 at 5:00 p.m. ET to discuss its financial results for the fourth quarter and full year ending December 31, 2021. Investors can join the call by dialing +1 844-229-7593 for the U.S. or Canada, or +1 314-888-4258 internationally, using Conference ID #4695666. A live webcast will be accessible through the Investor Relations section of Comscore’s website, with a replay available following the call. Comscore specializes in cross-platform measurement, enabling data-driven media decisions.
Comscore (Nasdaq: SCOR) has announced a renewed and expanded agreement with Gray Television, enhancing their partnership to include Comscore's full suite of local market currency tools. This agreement will enable Gray TV to utilize Comscore's audience data as the primary selling currency across 199 stations in 96 markets, making it the exclusive currency in 95 of those areas. Comscore's extensive measurement service, covering over 30 million homes, delivers critical audience insights, allowing for improved targeting and revenue generation for media companies.
Comscore (Nasdaq: SCOR) and Entravision Communications Corporation (NYSE: EVC) have partnered to enhance local audience measurement in the Palm Springs, CA market. Entravision will utilize Comscore's advanced audience measurement service, leveraging its massive data footprint for more accurate insights. This agreement aims to improve metrics, particularly regarding the Latino audience, as emphasized by Entravision's President, Jeffery Liberman. With Comscore's proven methodology, the partnership is expected to provide a more reliable representation of audience behavior, benefiting advertisers and maximizing revenue opportunities.
Comscore (Nasdaq: SCOR) has partnered with L2, Inc. to launch cookie-free audiences based on behavioral political data for targeted advertising across digital, mobile, and CTV platforms. This innovative approach combines L2's extensive voter insights with Comscore's Predictive Audiences methodology, enabling advertisers to effectively reach politically engaged audiences while ensuring privacy compliance. The launch coincides with the midterm election year, offering advertisers a unique chance to leverage privacy-focused targeting strategies.
Comscore (NASDAQ: SCOR) has launched Comscore Everywhere™, a unified cross-platform measurement solution for media consumption. This innovative tool provides a consistent and deduplicated view of audience intelligence, addressing the need for accurate media measurement across various platforms. As media consumption becomes more fragmented, Comscore Everywhere™ aims to deliver reliable insights by integrating data from television, connected TV, and digital media. This launch demonstrates Comscore's commitment to offering advanced audience capabilities and improving measurement accuracy in the evolving media landscape.
Comscore (Nasdaq: SCOR) announced its participation in the 24th Annual Virtual Needham Growth Conference on January 11 at 2 PM ET. CEO Bill Livek and CFO Jon Carpenter will engage in a fireside chat with Senior Analyst Laura Martin. A live webcast of the event will be available on Comscore's Investor Relations website, and a replay will be accessible after the event. Comscore is recognized for its expertise in media planning, transacting, and evaluation through comprehensive cross-platform measurement.
Comscore (NASDAQ: SCOR) announced its acquisition of Shareablee, a leading marketing analytics firm specializing in social media, which closed on December 16, 2021. This acquisition aims to integrate Shareablee’s social media insights into Comscore's existing Media Metrix® and Video Metrix® products, enhancing cross-platform audience understanding for media companies, brands, and advertisers. The synergy is expected to broaden digital product offerings and deepen data analytics capabilities. Key Shareablee personnel will retain their leadership roles within Comscore.