Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore, Inc. (NASDAQ: SCOR) generates a steady flow of news centered on its role as a global partner for planning, transacting and evaluating media across platforms. As an information and analytics company focused on audience and advertising measurement, Comscore’s announcements often highlight new product capabilities, client collaborations, and insights drawn from its data assets.
Recent news has featured expansions of Comscore’s cross-platform measurement offerings, including enhancements to Cross-Platform Campaign Results (CCR) and Comscore Content Measurement (CCM). Updates describe new modules for daily, program-level reporting across CTV and linear TV, as well as integrations that extend measurement and targeting to streaming audio, podcasts, and social platforms such as Facebook and Instagram.
Comscore also issues news about partnerships with media companies, agencies, and technology platforms. Examples include ESPN’s use of Comscore Content Measurement to understand its audience across linear, streaming, digital, and social, and collaborations with platforms like The Trade Desk and Polaris I/O to connect Comscore data with buying and sales workflows.
Another recurring theme in Comscore’s news is the release of industry reports and research. The company publishes analyses such as the AI Intelligence Report, which examines generative AI adoption and its influence on consumer behavior, and the State of Streaming report, which details shifts in streaming and CTV viewing, AVOD and FAST growth, and the role of creator-driven content.
Investors and industry professionals following SCOR news can expect coverage of earnings results, capital structure developments such as recapitalization transactions with preferred stockholders, and updates on strategic reviews. This news page aggregates these items so readers can monitor how Comscore’s measurement products, partnerships, and financial decisions evolve over time.
Comscore (NASDAQ: SCOR) announced the appointment of Jon Carpenter as Chief Financial Officer, effective November 29, 2021. Carpenter, previously CFO at Publishers Clearing House, brings a strong background in operational leadership and financial growth. CEO Bill Livek expressed enthusiasm for Carpenter's expertise, which aligns with Comscore's growth goals in the evolving media landscape. Carpenter aims to leverage Comscore's capabilities in audience measurement, promising to enhance the company's position within the advertising sector.
Comscore (Nasdaq: SCOR) announced a partnership with Trooh, a leading place-based media company, to provide digital out-of-home (DOOH) audience measurement solutions. This collaboration will enhance Trooh's reporting capabilities for their campus and women's networks, allowing them to deliver precise metrics including digital ad impressions and demographics. Comscore aims to support Trooh in maximizing the effectiveness of their advertising spend as the demand for DOOH continues to rise.
Comscore, Inc. (Nasdaq: SCOR) will hold a conference call on November 8, 2021, at 5:00 p.m. ET to discuss its financial results for the quarter ended September 30, 2021. Participants can join by calling +1 844-229-7593 (U.S.) or +1 314-888-4258 (international) using Conference ID # 6067738. A live webcast will also be available on the company’s Investor Relations website, with a replay accessible after the call. Comscore is a leader in media measurement, offering insights across digital and TV platforms.
Comscore (NASDAQ: SCOR) has achieved a major milestone as the first measurement provider to offer deduplicated audience measurement across YouTube's platforms including PC, Mobile, and Connected TV. This expansion enhances advertisers' ability to measure reach and frequency effectively. The integration of YouTube and YouTube TV into Comscore Campaign Ratings (CCR) improves the accuracy of advertising effectiveness measurement, an essential need in today’s evolving media landscape. Comscore aims to deliver a comprehensive view of ad-supported content amidst growing scrutiny on measurement accuracy.
Comscore (NASDAQ: SCOR) announced a partnership with JamLoop, a Connected TV advertising platform, to enhance demographic targeting for advertisers. This collaboration aims to improve campaign performance by leveraging Comscore's audience data capabilities in the CTV space. As CTV consumption grows, marketers are shifting towards targeted advertising, and Comscore's precision in demographic assignment will help maximize reach and frequency. The partnership is expected to provide advertisers with better tools to connect with desired audiences, enhancing their advertising effectiveness.
Comscore (NASDAQ: SCOR) has signed an exclusive agreement with Imaginuity for local television measurement. This partnership will allow Imaginuity to utilize Comscore's local market insights to maximize ROI for its clients in the U.S. Imaginuity, a rapidly growing marketing agency, aims to modernize broadcast through data-driven strategies. Comscore’s approach enhances measurement accuracy, enabling advertisers to gain insights beyond traditional demographics. This collaboration is expected to bolster revenue opportunities for both companies through superior audience insights and strategic planning.
Comscore (NASDAQ: SCOR) announces its annual State of Gaming Webinar on October 13, 2021, at 2pm ET. The event will feature insights from Senior Director Ian Essling and VP Paul Wright, focusing on consumer behaviors across gaming platforms. With 77% of gamers engaging on multiple platforms, understanding this dynamic is crucial for advertisers. Key topics include audience profiles by platform, genre engagement variations, and attitudes towards esports. Interested participants can register here.
Comscore (NASDAQ: SCOR) has been awarded the 2021 BEST Award by the Association for Talent Development (ATD), recognizing its excellence in talent development. This prestigious accolade places Comscore among 71 global organizations acknowledged for their success in this domain. The award highlights Comscore’s commitment to innovative talent development practices, enabling employees to stay current with emerging technologies. The recognition was announced during ATD's International Conference & Exposition held in Salt Lake City, Utah.
Comscore (NASDAQ: SCOR) announced a webinar titled "Reach Gaming Audiences Through Predictive Audiences" on September 29, 2021, at 2pm ET. The event focuses on the company's innovative cookie-free targeting solution, developed in partnership with Spiketrap, to help advertisers engage gaming audiences effectively. Key topics will include strategies for targeting in a cookie-less environment and how Comscore's segments can optimize audience engagement. This initiative is crucial as the industry prepares for third-party cookie deprecation, ensuring advertisers can maintain effective campaigns across multiple digital platforms.
Comscore (NASDAQ: SCOR) announced on Sept. 15, 2021, the development of a next-generation personification methodology designed to enhance video measurement products. This innovation aims to provide person-level viewership estimates by leveraging household-level data, thus addressing limitations associated with small sample sizes. Chief Product Officer David Algranati emphasized the company’s independence from outdated third-party solutions. The methodology will evolve over time to support advanced audience reporting in the media landscape.