Comscore Inc Stock Price, News & Analysis

Comscore (NASDAQ: SCOR) announced an industry-first capability by incorporating first-party data into its cookie-free audience targeting solution, Predictive Audiences. This enhancement, developed in collaboration with Experian, InfoSum, and LiveRamp, enables advertisers to leverage their own data while maintaining privacy. The solution allows brands to reach audiences based on specific behaviors and demographics in a safe environment, ensuring they adapt to the evolving digital landscape. This marks a significant advancement for advertisers facing third-party cookie deprecation.

Comscore, Inc. (Nasdaq: SCOR) announced a conference call on August 9, 2021, at 5:00 p.m. EDT to discuss financial results for the quarter ending June 30, 2021. Investors are encouraged to join the call by dialing in at least 10 minutes early, and the call will also be accessible via a live webcast on the company's Investor Relations page. A replay will be available following the call. Comscore specializes in providing comprehensive media measurement across digital and TV platforms.

Comscore (Nasdaq: SCOR) has entered into a partnership with podcast platform Acast to provide brand safety targeting solutions for audio content. This collaboration enhances Acast's advertising capabilities, allowing brands to ensure their messages appear in relevant contexts. Acast will utilize Comscore's advanced technology, including natural language processing and AI, to facilitate secure ad placements. This agreement signifies Comscore's growth in podcast advertising and extends its brand safety solutions, addressing the increasing demand for sophisticated advertising tools in a rapidly growing market.

Comscore, Inc. (Nasdaq: SCOR) announced the departure of Chief Financial Officer Greg Fink, effective August 2021. Fink, who joined Comscore in 2017, will support the company during the search for his successor. CEO Bill Livek expressed gratitude for Fink's contributions, noting the development of a strong finance team and improvements in processes, including a new ERP implementation and balance sheet refinancing. Comscore aims to continue evolving its media measurement services.

Comscore (NASDAQ: SCOR) announces that Spectrum Reach (NASDAQ: CHTR) will use its audience measurement currency in the Southeast region. This transition is aimed at moving beyond traditional demographics to more detailed, data-driven metrics. Beth Plummer, Spectrum Reach's Senior VP, emphasized the need for granular data for audience targeting. Comscore aims to provide reliable viewership insights, enhancing advertising effectiveness. Strong Automotive Merchandising has already adopted Comscore's measurement tools, indicating confidence in its stability and accuracy.

Comscore (Nasdaq: SCOR) announced a new agreement with GSTV to enhance digital out-of-home (DOOH) measurement. This collaboration allows Comscore to report on detailed ad impressions and audience metrics for GSTV's national video network across fuel retailers. This integration will be part of Comscore's Plan Metrix Multi-Platform® tool, aimed at delivering precise measurement solutions for DOOH advertising. The partnership is expected to provide advertisers with transparent insights into consumer behavior and campaign effectiveness.

Comscore (NASDAQ: SCOR) has expanded its partnership with SQAD LLC to enhance the MediaCosts platform by integrating Comscore's measurement data. This upgrade aims to provide subscribers with deeper insights into local and national advertising costs, aiding agencies and brands in planning and budgeting. The new functionality allows for customized reports featuring actual market ad performance metrics. With this integration, Comscore strengthens its position as a key player in cross-platform media evaluation, providing richer resources for clients.

Comscore (NASDAQ: SCOR) reports that nearly 90% of movie theater locations globally are open for the first time since the COVID-19 pandemic began, coinciding with the summer blockbuster season. This resurgence in theater openings aligns with significant box office successes, as major films like "F9" and "A Quiet Place Part II" have collectively generated over $1.3 billion in global revenue. Comscore's insights indicate a strong consumer demand for a safe moviegoing experience, highlighting optimism in the movie industry as audiences return to cinemas.

Fyllo and Comscore have announced a new data partnership that merges Fyllo's cannabis and CBD purchase data with Comscore's audience segments. This collaboration aims to provide marketers with enhanced access to valuable consumer insights, specifically targeting progressive audiences engaged in cannabis and CBD usage. The partnership positions Fyllo's data as a key resource for mainstream brands looking to tap into the cannabis market, while Comscore enhances its advertising capabilities. The combined offerings promise to improve campaign outcomes and facilitate growth in marketing strategies.