Comscore Inc Stock Price, News & Analysis

Comscore (NASDAQ: SCOR) has appointed Brian McLoughlin to enhance its commercial relationship with Publicis Groupe. With over 20 years in media and sales, McLoughlin's experience includes a recent role as Executive Vice President at Tunity, where he was instrumental in developing new measurement techniques. Carol Hinnant, Chief Revenue Officer at Comscore, expressed confidence that McLoughlin's background will foster a deeper partnership with Publicis, a key ally for Comscore. This move aims to improve Comscore's capabilities in cross-platform measurement.

Comscore (NASDAQ: SCOR) has announced a partnership with TheWrap, a leading digital-first news organization in entertainment and media. This agreement grants TheWrap access to Comscore's Media Metrix® Multi-Platform for enhanced digital audience measurement, integrating desktop and mobile behaviors. This collaboration aims to boost audience engagement and revenue opportunities for TheWrap. Media Metrix provides insights into audience size, demographics, and engagement across platforms, allowing for comprehensive behavioral analysis essential for advertisers.

Comscore (NASDAQ: SCOR) has announced a partnership with Retargetly, a leading data platform in Latin America, to launch the first cookieless targeting solution tailored for the region. This innovative solution leverages artificial intelligence to identify audience contexts without using cookies or user-tracking IDs. Key markets include Argentina, Chile, Peru, Colombia, Mexico, and Brazil. Comscore's Predictive Audiences will help advertisers reach targeted segments based on various consumer behaviors, enhancing their ability to navigate the impending phase-out of third-party cookies.

Comscore (NASDAQ: SCOR) reported significant growth in the French theatrical market post-pandemic, with 8.5 million admissions following cinema reopenings on May 19. Key metrics include 500,000 admissions on May 24 and a peak of over 420,000 on June 20, surpassing attendance figures from the same weekends in 2018 and 2019. The initial 35% capacity limitation was raised to 65% on June 9, contributing to increased admissions. Strong performances were noted from films like 'Adieu les Cons' and 'Demon Slayer: Mugen Train', showcasing a robust recovery in audience engagement.

Comscore (NASDAQ: SCOR) has released a new whitepaper focused on app measurement and tracking transparency. The report discusses critical changes brought by iOS 14.5 for publishers and advertisers, as well as implications for future IDFA collection. Comscore highlights its commitment to privacy by showcasing its innovative solutions for measurement challenges while safeguarding user data. The whitepaper is accessible for free, reinforcing Comscore's position as a leader in cross-platform measurement.

Comscore (NASDAQ: SCOR) has announced a partnership with Viant Technology Inc. (NASDAQ: DSP) to integrate Comscore's contextual Activation suite into Viant's advertising software, Adelphic®. This integration allows advertisers to utilize Comscore's cookie-free targeting solutions, enhancing brand protection and contextual relevance. The offering includes Comscore's innovative Predictive Audiences, which targets audiences in a privacy-friendly manner based on various consumption behaviors. This move is timely as the advertising industry transitions away from third-party cookies.

Comscore (NASDAQ: SCOR) has entered a multiyear agreement with Octagon, a leading sports marketing agency, to provide TV measurement data. This partnership will leverage Comscore's extensive TV intelligence to enhance Octagon's planning, buying, and measurement processes for their clients. Octagon's Chief Strategy Officer highlighted the importance of accurate audience measurement, while Comscore's Chief Revenue Officer emphasized the company's reliable data footprint, especially for sports channels. This deal aligns with Comscore's growth strategy, which has seen double-digit increases in new business since 2017.

Comscore (NASDAQ: SCOR) reports a significant positive shift in the movie industry as over 83% of theaters globally have reopened since the COVID-19 pandemic. Major films like Universal's 'F9', which earned over $250 million internationally, and others from Paramount, Disney, and Warner Bros. have collectively grossed over $500 million worldwide. Analysts note that cinema-goers are returning in large numbers, emphasizing a resurgence in the theatrical experience.

Comscore (NASDAQ: SCOR) has announced that WarnerMedia is the first national programmer to participate in its National Addressable TV measurement trials. This initiative, ongoing since late 2020, is aimed at enhancing the measurement of addressable advertising across various MVPD platforms. With this partnership, WarnerMedia seeks to improve inventory allocation strategies by providing advertisers with transparent aggregated measurement. Comscore's National Addressable solution is available to all national programmers and MVPDs planning to execute addressable TV campaigns.