Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore Inc (NASDAQ: SCOR), a global leader in cross-platform media measurement, provides this centralized news hub for tracking its latest corporate developments. Investors and media professionals will find timely updates including earnings reports, product launches, and strategic partnerships.
This resource offers essential updates on SCOR's innovations in digital/TV audience analytics, advertising measurement tools, and privacy-compliant data solutions. Key content includes press releases about new measurement methodologies, financial performance disclosures, and industry collaboration announcements.
Regular visitors gain access to SCOR's verified updates across critical areas: streaming measurement advancements, advertising analytics enhancements, and cross-platform methodology improvements. The curated news selection helps stakeholders monitor the company's role in shaping media measurement standards.
Bookmark this page for direct access to Comscore's official communications and third-party analyses. Check back frequently to stay informed about developments impacting media planning, audience insights, and advertising effectiveness measurement.
Comscore (NASDAQ: SCOR) announced a multi-year renewal agreement with Minute Media for its digital audience measurement solutions, including Media Metrix® and Video Metrix®. This partnership aims to enhance Minute Media's audience measurement and ad planning capabilities specifically for U.S. and Hispanic audiences. Carol Hinnant, Chief Revenue Officer, emphasized that Comscore's digital currency enables better audience understanding and improved business outcomes.
Comscore (Nasdaq: SCOR) announced the most engaging broadcast and cable television programs for the week ending May 16, 2021. The top broadcast show was 'Enamorándonos' on UNIMAS with a Stickiness Index of 152, while 'Sweet Carolina' on HALL led cable with an index of 158. Comscore's Stickiness Index measures viewer engagement by comparing average percentages viewed across telecasts of the same duration. With significant data from tens of millions of households, Comscore maintains its reputation as a reliable source for television viewership metrics.
Comscore (NASDAQ: SCOR) announced the appointment of John Tinker as Vice President of Investor Relations, effective June 15, 2021. Tinker, formerly Director of Research at G.Research, brings extensive experience from notable firms such as Morgan Stanley and Montgomery Securities. His expertise is expected to enhance Comscore's communication of long-term objectives and shareholder value. The company is currently leveraging a landmark strategic investment to advance its audience and advertising measurement capabilities.
On May 19, 2021, Comscore (SCOR) revealed the top television programs for viewer engagement for the week ending May 9, 2021. The results highlight a rankings system called the Stickiness Index, measuring viewer engagement based on average percentage viewed. Leading broadcast programs include Enamorándonos on UNIMAS, while cable shows like When Calls the Heart on HALL topped their category. Comscore continues to establish itself as a reliable source for media planning and evaluation by analyzing viewership across various platforms.
Comscore (NASDAQ: SCOR) announced that Laura Fitzpatrick, Senior Vice President, National Services, will speak at the TV + Sports Summit on June 10, 2021, at 4:25pm ET. The summit focuses on changes in live sports viewing behavior, audience measurement, and data analytics. Fitzpatrick will join leaders from the industry, including Yan Liu and Tom Tercek, to discuss operational and technological challenges in live sports post-COVID. Fitzpatrick oversees relationships with network groups and supports clients with cross-platform data at Comscore.
Comscore (NASDAQ: SCOR) announced that Vice President Kristin Sullivan-Stoesser will moderate a panel at the ARF 'Women in Analytics' event on June 10, 2021. The panel aims to promote a growth mindset for personal and professional development, featuring speakers from Facebook, ANA/SeeHer, InnovatorsBox, and Analytic Partners. Participants will receive actionable insights to enhance workplace learning and attitude. Sullivan-Stoesser emphasized the importance of resilience and viewing challenges as opportunities for growth.
Comscore (Nasdaq: SCOR) announced the top broadcast and cable television programs for viewer engagement for the week ending May 2, 2021.
Top broadcast program, Enamorándonos, achieved a Stickiness Index of 150. PRESIDENTIAL ADDRESS was the leading cable telecast with a Stickiness Index of 153. This ranking is part of Comscore's TV engagement rating, which measures the average percentage viewed of each telecast. Comscore continues to provide extensive television viewing data across local markets, supporting advertisers and media companies in engaging their target audiences effectively.
Comscore (Nasdaq: SCOR) has released its viewer engagement rankings for broadcast and cable television for the week ending April 25, 2021. The rankings indicate that Enamorándonos on UNIMAS achieved the highest Stickiness Index at 152, followed by La hija del embajador on Univision at 142. In cable, Hearts Down Under on Hallmarked the highest engagement with a score of 151. The Stickiness Index measures viewer engagement based on the percentage of the program viewed compared to other primetime telecasts, showcasing Comscore's expertise in audience measurement.
Comscore (Nasdaq: SCOR) reported Q1 2021 revenue of $90.3 million, up from $89.5 million year-over-year. The company faced a net loss of $36.4 million, significantly higher than the $13.2 million loss in Q1 2020, largely due to a $15.3 million non-cash charge from recapitalization. Adjusted EBITDA decreased to $5.6 million. Despite these challenges, Comscore secured new partnerships and renewals, anticipating a 3%-5% revenue increase for the full year, driven by TV and Activation growth.
Comscore (NASDAQ: SCOR) has achieved Media Rating Council accreditation for its integrated viewability product for video on Facebook, covering impressions on Facebook's mobile web, mobile app, and Instagram. This accreditation allows Facebook advertisers to measure campaign video viewability at no cost, enhancing transparency and trust in digital ad buys. Comscore's tool, endorsed by MRC's rigorous standards, aims to optimize marketing spend. The partnership emphasizes the importance of viewability metrics for efficient media investment.
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