Comscore Inc Stock Price, News & Analysis

Comscore (Nasdaq: SCOR) released data on the most engaging television programs for the week ending April 18, 2021. The Hallmark Channel dominated cable telecasts, with 'Right in Front of Me' earning the top spot in viewer engagement. Spanish-language networks also showed strong audience loyalty, particularly Univision. The Stickiness Index, a measure of viewer engagement, highlights how well audiences are retained throughout broadcasts. Comscore's expertise in measuring viewership continues to solidify its role as a key player in media evaluation.

Comscore (Nasdaq: SCOR) has renewed its long-term agreement with BBC World News to utilize Comscore's TV Essentials currency and advanced audience analytics. This partnership aims to enhance BBC's understanding of viewership, providing insights that help attract commercial partners and improve competitive positioning. Comscore leverages over a decade of experience in measuring TV viewership through return path devices across millions of households. This agreement reinforces Comscore's role as a preferred television measurement partner, crucial for maximizing revenue and audience engagement in a competitive marketplace.

Comscore (NASDAQ: SCOR) has released research highlighting significant flaws in traditional panel-reliant media measurement, particularly in the context of the $70 billion video advertising industry. Chief Research Officer Michael Vinson emphasizes that the declining participation rates, currently at 20-30%, undermine the reliability of panel data. Factors such as COVID-19 have exacerbated these issues, complicating data collection from the population. Comscore advocates for a shift towards more robust and precise measurement methods that better capture viewer behavior and provide advertisers with accurate ROI insights.

Comscore (NASDAQ: SCOR) announced an expanded renewal agreement with ViacomCBS (NASDAQ: VIAC; VIACA) to provide its National TV measurement currency, enhancing ViacomCBS's traditional linear advertising capabilities. This partnership, which dates back to 2014, aims to diversify measurement across its linear and digital platforms. Comscore's Chief Revenue Officer emphasized the value of this partnership in evolving currency solutions, while ViacomCBS highlighted the potential for significant value in cross-screen measurement and a diversified currency strategy under Comscore's new ownership structure.

Comscore (NASDAQ: SCOR) announced a conference call scheduled for May 6, 2021, at 5:00 p.m. EDT, to discuss its financial results for the quarter ending March 31, 2021. To participate, dial +1 844-229-7593 for U.S. and Canada or +1 314-888-4258 for international callers. A live webcast will also be available on the company's Investor Relations page. A replay of the call can be accessed at the same dial-in numbers with Conference ID # 6477866.

Comscore provides cross-platform media measurement and insights.

Comscore (NASDAQ: SCOR) announced significant advancements in its digital audience measurement offerings in Italy. Following the recent expansion of its GDPR-friendly, cookie-free targeting capability, Comscore introduces enhanced granularity in age reporting for Mobile Metrix and MMX Multi-Platform. This expansion now includes new age demographics of 35 to 44 and 45+ years old, allowing for better audience segmentation. These updates reflect Comscore's commitment to improving cross-media measurement capabilities and enhancing its international presence.

Comscore (Nasdaq: SCOR) announced television viewer engagement metrics for the week ending April 11, 2021. The men's NCAA basketball championship led broadcast ratings, while Spanish-language program Enamorándonos topped the Stickiness Index, indicating strong audience loyalty. Key findings include:

• Top broadcast show: Enamorándonos (Stickiness Index: 152)
• Top cable show: Crossword Mysteries: Riddle Me Dead (Stickiness Index: 149)

Comscore's Stickiness Index measures viewer engagement, critical for advertisers and networks.

Comscore (NASDAQ: SCOR) has announced a strategic partnership with DISH Media to extend its data license to SLING TV, enhancing the cross-platform measurement of advanced advertising and content. This agreement enables Comscore to leverage de-identified viewership data for improved accuracy in campaign results. Key highlights include the ability to accelerate census-based audience measurement and the provision of dynamic ad insertion measurement. This collaboration aims to alleviate measurement challenges in addressable advertising while safeguarding consumer privacy.

Comscore (Nasdaq: SCOR) has strengthened its partnership with The New Indian Express Group (ENPL) by entering a multi-year agreement for new state level clusters in digital audience measurement in India. This deal enhances ENPL's ability to analyze audiences beyond national metrics, focusing on regions like Tamil Nadu, Karnataka, and Maharashtra & Goa, where they have a strong presence. The state-level data, launched in February 2021, provides deeper insights into audience behavior at a regional level, aiding ENPL's business growth plans.