Comscore Inc Stock Price, News & Analysis

Comscore (Nasdaq: SCOR) has renewed its partnership with TitanTV, Inc., continuing to utilize TitanTV's MediaStar tool for aggregating television schedules. This renewal includes the introduction of new features tailored to enhance user experience based on feedback. Comscore emphasizes the importance of accurate TV schedule data for its linear TV products, which are crucial for clients leveraging their Local currency. With over a decade of experience in measuring television viewership, Comscore remains a leader in advanced audience insights across various platforms, facilitating effective media transactions.

Comscore (NASDAQ: SCOR) has signed a new agreement with Atlas Obscura to provide its digital audience measurement services, enhancing Atlas Obscura’s understanding of audience behavior across platforms. The deal includes Comscore's Media Ratings solutions with Plan Metrix Multi-Platform in the US. Both companies express optimism about the partnership, with Atlas Obscura aiming to leverage Comscore's insights to serve its audience better. Comscore's solutions allow for a comprehensive view of media consumption, providing valuable data for advertisers.

Comscore (NASDAQ: SCOR) recently released new insights highlighting the online gaming platform Roblox's impressive performance in March 2021. In February 2021, Roblox attracted 34 million unique U.S. consumers who spent 6.3 billion minutes on its platform, showcasing growth rates of 32% and 39% for desktop and mobile, respectively. This contrasts with Zynga, which had 28 million unique visitors. The report emphasizes Roblox's strong engagement among younger audiences, underlining the industry's potential for growth in online gaming communities.

Comscore (NASDAQ: SCOR) has secured a new agreement with Sun Broadcasting to provide enhanced local TV measurement for its stations in Fort Myers. This collaboration will utilize Comscore's advanced measurement technology, significantly increasing the sample size to around 300,000 households, compared to the previous 400, addressing the inadequacies of prior measurement services. Sun Broadcasting aims to leverage this data to optimize programming and advertising strategies, particularly for its Univision affiliate, which is crucial given the local market's 21% Hispanic demographic.

Comscore (Nasdaq: SCOR) announced that a research paper from Syracuse University, utilizing their insights, won first place in the Broadcast Education Association's Open Paper Competition. The study developed a machine learning model predicting TV audience retention, achieving up to 80% accuracy. Key findings suggest ad retention is highest at the start of ad breaks, and program content significantly affects commercial viewership. This collaboration highlights Comscore's impactful contributions in improving advertising effectiveness and audience measurement in the TV industry.

Comscore (Nasdaq: SCOR) has entered an agreement to provide digital audience measurement to Den of Geek, a prominent entertainment publication. This partnership grants Den of Geek access to Comscore's Media Ratings solutions, enhancing their ability to analyze audience behavior across platforms. Carol Hinnant, Comscore's CRO, highlighted the advantages for Den of Geek's advertising strategies. Den of Geek, established in 2007, aims to connect with its audience through diverse entertainment content and has a significant online presence with millions of monthly visitors.

New research from Comscore (NASDAQ: SCOR) reveals significant changes in auto shopping behavior due to the pandemic, with nearly 75% of consumers altering their plans. A third of respondents expect delays in purchasing, while 55% anticipate no timeline changes. However, the interest in online purchasing surged, with 48% of consumers preferring to shop completely online. Automakers have adapted by launching online retail tools, leading to a 214% increase in traffic for Fiat Chrysler's e-shop. Comscore emphasizes the need for automakers to continue innovating to meet evolving consumer preferences post-pandemic.

Comscore (Nasdaq: SCOR) announced the top broadcast and cable television programs for viewer engagement for the week ending March 21, 2021. Notably, National Geographic's 'Genius' debuted on the cable chart, indicating strong viewer interest. NBC secured 5 of the top broadcast spots, sharing the spotlight with Univision, which also claimed 5 positions. The report highlights the Stickiness Index, a measure of viewer engagement based on the percentage of telecasts viewed. Comscore continues to lead in providing reliable television viewing data across various platforms.

Comscore (NASDAQ: SCOR) has appointed Dr. Michael Vinson as Chief Research Officer to enhance its audience measurement methodologies. With over 20 years of experience, including 11 years in analytics strategy at Comscore and Rentrak, Vinson aims to drive innovation in privacy-focused cross-platform measurement. His previous roles include leadership positions at Starcom MediaVest Group and erinMedia, contributing seven patents in estimating demographics. CEO Bill Livek expresses confidence in Vinson's vision to advance industry-leading measurement solutions.