Comscore Inc Stock Price, News & Analysis

Comscore, Inc. (NASDAQ: SCOR) announced a conference call scheduled for May 9, 2023, at 5:00 p.m. ET to discuss its first-quarter financial results for the period ending March 31, 2023. The call will be accessible via live webcast or telephone registration, providing participants with the necessary dial-in details. Comscore focuses on media evaluation across platforms, assisting media buyers and sellers in quantifying multiscreen behavior and making informed decisions. The company's data combines insights from digital and traditional media, establishing it as a leader in cross-platform measurement. For further information, visit comscore.com.

Comscore has expanded its 'Pulse' TV measurement solution to provide 48-hour reporting across all 210 U.S. media markets, enhancing the speed and precision of campaign optimization for agencies and brands. This innovative feature allows for real-time adjustments to advertising strategies, underpinned by data representing an average of 1 in 3 U.S. households. Comscore's Chief Revenue Officer emphasized the importance of this advancement for faster decision-making. The expansion coincides with Comscore being selected by Warner Bros. Discovery as a preferred currency provider for the TV Upfront, enhancing its position in the media measurement market.

PubMatic (NASDAQ: PUBM) has partnered with Proximic by Comscore (NASDAQ: SCOR) to integrate Proximic's Predictive Audiences and Content Targeting solutions into the PubMatic platform. This collaboration enables marketers to utilize context-driven, ID-less targeting options, addressing the challenges posed by signal loss in digital advertising. Media buyers can access these solutions via PubMatic's Connect platform, enhancing inventory transaction capabilities across desktop, mobile, and CTV. Both companies aim to improve addressability and performance in a privacy-centric digital advertising landscape.

PubMatic (NASDAQ: PUBM) and Proximic by Comscore (NASDAQ: SCOR) have announced an integration of Proximic's Predictive Audiences and Content Targeting solutions into the PubMatic platform. This partnership aims to provide marketers with contextually driven, ID-less targeting options, enhancing incremental reach and performance for media buyers. The data will be accessible via PubMatic's Connect platform, which prioritizes privacy while optimizing inventory and data transactions. Both companies emphasize the shift from buy-side to sell-side targeting in digital advertising, focusing on enhancing addressability and performance.

Comscore, Inc. (Nasdaq: SCOR) reported its financial results for FY 2022, with total revenue reaching $376.4 million, a 2.6% increase from 2021. However, the company incurred a net loss of $66.6 million, up from $50.0 million in the prior year, largely due to a non-cash goodwill impairment charge of $46.3 million. Adjusted EBITDA improved by 16.1% to $37.0 million. In Q4 2022, revenue was $98.2 million, a slight rise from $96.5 million in Q4 2021, but net income fell to $0.1 million from $2.9 million. Looking ahead, the company projects low to mid single-digit revenue growth for 2023.

Comscore (NASDAQ: SCOR) has renewed its successful partnership with JOY-CPW, Inc. for a three-year deal to provide local TV measurement across all 210 U.S. markets. This agreement supports the award-winning series, "Game Time with Boomer Esiason," which features prominent sports figures and is broadcasted on over 300 stations nationwide. Comscore's advanced local TV solutions utilize data from more than 30 million TV homes, offering accurate insights for advertisers. The renewed partnership aims to enhance audience understanding and improve ad sales efforts in a sports-driven market.