Comscore Introduces Comprehensive YouTube Audience Measurement Across All Digital Devices

Rhea-AI Summary

Comscore (NASDAQ: SCOR) has announced comprehensive measurement of YouTube audiences across all digital devices in the US. Starting July 2024, Comscore's Video Metrix Multi-Platform now includes YouTube Connected TV (CTV) data, inclusive of coviewing, alongside existing reporting for desktop and mobile. This holistic view sets Comscore apart from other industry measurement providers.

The new capability allows clients to access Traffic Sharing in YouTube CTV measurement. Comscore's Chief Commercial Officer, Steve Bagdasarian, emphasized the company's leadership in digital and video measurement, incorporating person-level insights and deduplicating video audiences across platforms.

The comprehensive YouTube audience measurement will expand to regions outside the US in 2025, including several countries in Europe, South America, and Asia.

Positive

• Introduced comprehensive YouTube audience measurement across all digital devices
• Includes Connected TV (CTV) data in Video Metrix Multi-Platform
• Offers Traffic Sharing capability for YouTube CTV measurement
• Positions Comscore as a leader in holistic digital and video measurement
• Plans to expand comprehensive YouTube measurement to international markets in 2025

Negative

• None.

Comprehensive Measurement and Cross-Platform Video Insights Now Available for YouTube Traffic on Desktop, Mobile, and Connected TV

RESTON, Va., July 30, 2024 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced comprehensive measurement of YouTube audiences across all digital devices in the US.  

Starting in July, Comscore began delivering a holistic view of YouTube traffic across desktop, mobile, and connected TV (CTV). This new capability enhances Comscore’s existing reporting for YouTube video traffic on desktop and mobile browsers, as well as in mobile apps. This groundbreaking holistic YouTube measurement sets Comscore apart from other industry measurement providers.  

With this advancement, Comscore’s Video Metrix Multi-Platform now includes YouTube CTV data, inclusive of coviewing, in the US. Additionally, this release includes the ability for Comscore clients to access Traffic Sharing in our YouTube CTV measurement. 

“Comscore is solving for the convergent shift in cross-platform audiences and continues to lead in digital and video measurement that incorporates person-level insights and deduplicates video audiences across digital,” said Steve Bagdasarian, Comscore Chief Commercial Officer. “Bringing YouTube CTV to Comscore’s Video Metrix Multi-Platform suite will give publishers complete reporting of its reach across all video platforms.” 

Regions outside the U.S. will see the total YouTube audience view beginning in 2025, including Argentina, Brazil, Canada, France, Germany, India, Italy, Malaysia, Mexico, Spain and the UK. 

About Comscore 
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. 

Media 
Marie Scoutas 
Comscore, Inc. 
press@comscore.com

FAQ

What new measurement capability did Comscore (SCOR) introduce for YouTube in July 2024?

Comscore introduced comprehensive measurement of YouTube audiences across all digital devices (desktop, mobile, and Connected TV) in the US, including coviewing data for CTV.

How does Comscore's new YouTube measurement differ from other providers?

Comscore's holistic YouTube measurement across all digital devices, including CTV with coviewing data, sets it apart from other industry measurement providers.

When will Comscore (SCOR) expand its comprehensive YouTube measurement to international markets?

Comscore plans to expand its comprehensive YouTube audience measurement to regions outside the US, including several countries in Europe, South America, and Asia, beginning in 2025.

What new feature does Comscore's YouTube CTV measurement offer to clients?

Comscore's YouTube CTV measurement now includes the ability for clients to access Traffic Sharing data.