Santa Cruz County Bank Hires Alison Voorhees as Senior Vice President, Director of Marketing
Rhea-AI Summary
Santa Cruz County Bank (OTCQX: SCZC) has appointed Alison Voorhees as Senior Vice President and Director of Marketing. Voorhees brings over 20 years of marketing experience and holds multiple professional certifications including CFMP, Certified Digital Marketing Professional, and PCM® in Digital Marketing. She previously served as Vice President, Marketing Strategy Manager at Capital City Bank and holds advanced degrees from USC and London School of Economics. In her new role, she will oversee all marketing aspects from the bank's Santa Cruz location, focusing on branding, communications, and integrated marketing strategies.
Positive
- Appointment of a highly qualified marketing executive with over 20 years of experience
- New hire brings multiple professional certifications in financial and digital marketing
- Strategic addition to strengthen brand development and marketing capabilities
Negative
- None.
News Market Reaction – SCZC
In the trading session that priced this news, SCZC gained 0.07%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
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Ms. Voorhees has a more than 20-year marketing background with extensive experience in branding, rebranding and creative direction, business and creative writing, corporate and executive communications, strategic business and marketing campaigns, media partnerships and community relations. She is a Certified Financial Marketing Professional (CFMP), Certified Digital Marketing Professional and Professional Certified Marketer (PCM®) in Digital Marketing. Her attention to creative excellence includes internal and external communications, data storytelling, marketing technology and automation tools and overall brand and integrated marketing strategy with a multi-channel approach.
Krista Snelling, Santa Cruz County Bank President and CEO, commented, "Alison brings a wealth of bank marketing experience and fresh perspectives to help us continue our mission of serving the community with excellence. We are confident that under her leadership our brand, built over the past two decades, will continue to flourish and evolve in exciting ways that remain true to our roots."
Early in her career, Ms. Voorhees established herself as an effective campaign and event coordinator, a strategic business and marketing planner, a dedicated team leader and a committed community partner. Ms. Voorhees most recently ascended to the role of Vice President, Marketing Strategy Manager for Capital City Bank where she also previously served as Assistant Vice President, Advertising Manager and Public Relations Specialist. Prior to a career in banking, she worked in fundraising and special events for Orlando Ballet and Opening Nights Performing Arts as well as in sales and marketing support for Ben Nye Company.
Of this new opportunity, Ms. Voorhees said, "Joining a talented team of leaders at such a beloved community banking institution is a dream move for my career. I am honored to be entrusted with taking up the marketing mantle to shape the future of the Santa Cruz County Bank brand and beyond."
Ms. Voorhees holds a Master of Arts in Global Communications from the University of
An avid community volunteer in the arts, elder care, literacy, placemaking, workforce development and youth sports, Ms. Voorhees has relocated to
ABOUT
Founded in 2004, Santa Cruz County Bank is the wholly owned subsidiary of West Coast Community Bancorp, a bank holding company. The Bank is a top-rated, locally operated and full-service community bank headquartered in
Forward-Looking Statements
This release may contain forward-looking statements that are subject to risks and uncertainties. Such risks and uncertainties may include but are not necessarily limited to the successful integration with 1st Capital Bancorp post-merger, achieving the targeted cost savings and synergies within expected time-frames or at all, retaining employees and customers, fluctuations in interest rates (including but not limited to changes in depositor behavior in relation thereto), inflation, government regulations and general economic conditions, and competition within the business areas in which the Bank is conducting its operations, health of the real estate market in California, Bancorp's ability to effectively execute its business plans, and other factors beyond Bancorp and the Bank's control. Such risks and uncertainties could cause results for subsequent interim periods or for the entire year to differ materially from those indicated. Readers should not place undue reliance on the forward-looking statements, which reflect management's view only as of the date hereof. Bancorp undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances.
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SOURCE Santa Cruz County Bank