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Vivid Seats Unveils 2025 NFL Fan Loyalty Report

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Vivid Seats (NASDAQ: SEAT) has released its comprehensive 2025 NFL Fan Loyalty Report, analyzing fan behavior across travel, crowd presence, and pricing metrics. The Philadelphia Eagles claimed the top spot for road game presence with 47% representation, followed by the 49ers at 45%.

Las Vegas Raiders fans emerged as the league's most dedicated travelers, averaging 575 miles per game. The report also revealed significant ticket price increases for several teams, with the Detroit Lions leading at +29% year-over-year growth. The Dallas Cowboys maintained their position as America's Team, dominating fan support across 290 counties.

The analysis showed NFC teams commanding higher ticket prices at $331 average compared to $297 for AFC teams, with Sunday games offering the most affordable options at $303 average.

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Positive

  • Eagles fanbase showed strong growth, increasing road game presence from 40% to 47%
  • NFC teams driving higher demand with $331 average ticket prices vs $297 for AFC
  • Detroit Lions experiencing substantial 29% year-over-year ticket price growth
  • Dallas Cowboys maintain strong market presence across 290 counties

Negative

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News Market Reaction

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On the day this news was published, SEAT declined 3.91%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Eagles Claim Top Spot for Road Support, Cowboys Reign in National Footprint, Raiders Fans Travel the Farthest

CHICAGO, Aug. 14, 2025 (GLOBE NEWSWIRE) -- Vivid Seats Inc. (NASDAQ: SEAT), a leading marketplace that connects fans to live events, today released its 2025 NFL Fan Loyalty Report*, highlighting the most dedicated fanbases ahead of the upcoming 2025-26 season. Drawing from its proprietary data, Vivid Seats analyzed fan behavior across three key metrics: travel, crowd presence, and year-over-year price increases. The result is a snapshot of which teams are inspiring the strongest fan support heading into the new season. 

Road Warriors: Eagles Soar to No. 1 
Vivid Seats’ Fan Forecast® projects which fanbases dominate the stands each week. By analyzing trends from the 2024 NFL regular season, Vivid Seats identified the fanbases that consistently showed up at away games and those expected to carry that momentum into 2025. Compared to the 2024 NFL Loyalty Report, the Philadelphia Eagles made a significant jump from No. 4 to No. 1, increasing their average road game presence from 40% to 47% in the same year they took home the Super Bowl LIX win. The San Francisco 49ers followed closely with 45% while the Buffalo Bills, Pittsburgh Steelers, and Las Vegas Raiders rounded out the top five. 

Top Road Fanbases 

  1. Philadelphia Eagles – 47% 
  2. San Francisco 49ers – 45% 
  3. Buffalo Bills – 43% 
  4. Pittsburgh Steelers – 38% 
  5. Las Vegas Raiders – 38% 

The NFL’s Biggest Travelers: Raiders Fans Log the Most Miles 
For the second year in a row, the Las Vegas Raiders fans traveled the farthest, averaging 575 miles per game during the 2024 season. This marks the second year in a row Raiders fans have led the league in travel distance. 49ers fans followed with an average of 529 miles per game, and Seattle Seahawks fans came in next at 462 miles. These numbers show the lengths (literally) fans go for their teams. 

Top Traveling Fandoms 

  1. Las Vegas Raiders – 575 miles 
  2. San Francisco 49ers – 529 miles 
  3. Seattle Seahawks – 462 miles 
  4. Miami Dolphins – 443 miles 
  5. Arizona Cardinals – 439 miles 

Demand Soars for Lions, Commanders, and Bears 
Once viewed as underdogs, the Detroit Lions have seen a major surge in support, with the average ticket price for home and away games jumping 29% year-over-year. The Washington Commanders (+24%), and the Chicago Bears (+21%) also saw major jumps. NFC teams overall are driving the most demand heading into 2025, with an average sold price of $331 compared to $297 for AFC teams. Sunday is the most affordable day to catch an NFL game this season, with tickets averaging $303.

Buzzworthy NFL Teams

  1. Detroit Lions – +29% 
  2. Washington Commanders – +24% 
  3. Chicago Bears – +21% 
  4. Philadelphia Eagles – +17% 
  5. Minnesota Vikings – +16% 

Vivid Seats 2025 NFL Fan Loyalty Report


Vivid Seats 2025 NFL Fan Loyalty Report

America’s Fan Footprint: Which Teams Own the Most Counties? 
By analyzing ticket sales by county,** Vivid Seats identified where each fanbase holds the strongest support. America’s Team, the Dallas Cowboys, topped the list again with dominance in 290 counties spanning Texas, Oklahoma, Arkansas, and parts of New Mexico. The Kansas City Chiefs (262 counties), and the Minnesota Vikings (207 counties) followed. Fans can explore the full interactive map here to see which team claims their hometown.

Fans can download the Vivid Seats app (iOS and Android), for tickets to every NFL matchup, access daily prediction games like Game Center Pick Its, and earn rewards including a free 11th ticket, surprise upgrades, and birthday perks. 

*Data was recorded by analyzing ticket data as of July 2025 and excludes preseason and postseason ticket sales. 
** Data was recorded by tracking the number of tickets sold to a team’s games, from 2024 to present day, per billing zip code. Excludes preseason and postseason ticket sales.  

ABOUT VIVID SEATS   

Founded in 2001, Vivid Seats is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. Based on the belief that everyone should “Experience It Live,” the Chicago-based company provides exceptional value by providing one of the widest selections of events and tickets in North America and an industry leading Vivid Seats Rewards program where all fans earn on every purchase. Through its proprietary software and unique technology, Vivid Seats drives the consumer and business ecosystem for live event ticketing and enables the power of shared experiences to unite people. Vivid Seats has been recognized by Newsweek as one of America’s Best Companies for Customer Service in ticketing. Fans who want to have the best live experiences can start by downloading the Vivid Seats mobile app, going to vividseats.com, or calling 866-848-8499. 

Media  
Vivid Seats
Aida Rizvic
aida.rizvic@vividseats.com 

Photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/6ca0a9cb-fbcd-4aa8-ab4a-14bcbd3ddd70

https://www.globenewswire.com/NewsRoom/AttachmentNg/e4d2fac5-e184-4b96-9872-5867ccb132ab


FAQ

What is the top NFL fanbase for road game attendance in 2025 according to Vivid Seats?

The Philadelphia Eagles lead road game attendance with 47% presence, followed by the San Francisco 49ers at 45% and Buffalo Bills at 43%.

Which NFL team's fans travel the farthest according to the 2025 Vivid Seats report?

Las Vegas Raiders fans travel the farthest, averaging 575 miles per game, followed by San Francisco 49ers fans at 529 miles.

What NFL team saw the highest ticket price increase in 2025?

The Detroit Lions saw the highest ticket price increase at 29% year-over-year, followed by the Washington Commanders at 24% and Chicago Bears at 21%.

How many counties does the Dallas Cowboys fanbase dominate according to Vivid Seats?

The Dallas Cowboys dominate fan support across 290 counties spanning Texas, Oklahoma, Arkansas, and parts of New Mexico.

What is the average ticket price difference between NFC and AFC teams in 2025?

NFC teams command higher ticket prices at $331 average, compared to $297 for AFC teams, with Sunday games being most affordable at $303.
Vivid Seats Inc

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