Buy Event Tickets, Earn United Miles: Vivid Seats and United Airlines Team Up

Rhea-AI Summary

Vivid Seats (NASDAQ: SEAT) announced a strategic collaboration with United Airlines on Nov 18, 2025 to let United MileagePlus members earn miles when buying live-event tickets on united.vividseats.com.

All MileagePlus members earn 2 miles per $1. Eligible United credit cardmembers earn higher rates at checkout: Explorer 3x, Quest 4x, and United Club/United Club Business 5x total miles per $1. Vivid Seats content will also run across United’s Kinective Media, including the in‑flight 3D map. Terms and conditions apply.

Insights

Loyalty Partnerships Analyst

Strategic co-marketing with United to award MileagePlus miles on Vivid Seats purchases expands customer incentives and distribution reach.

Vivid Seats announced on Nov. 18, 2025 a collaboration with United Airlines to let MileagePlus members earn miles when buying live-event tickets at united.vividseats.com, with a base accrual of two miles per dollar and higher accrual tiers for eligible United Chase cardholders (three, four, and five miles per dollar for specified cards). This ties Vivid Seats' transaction revenue model directly to a large loyalty program and embeds Vivid Seats content across United’s Kinective Media and in-flight map placements, creating a new distribution channel and a visible co-branded sales funnel.

The commercial benefit depends on customer activation, margin on ticket transactions after mile-redemption liabilities, and the cost of marketing placements; those dependencies create execution risk. The miles-per-dollar mechanics clearly incentivize higher conversion for MileagePlus members, while the different card-tier multipliers could shift payment-method mix toward United co-branded cards. Key contractual economics (e.g., revenue share, marketing spend, and any fulfillment costs tied to miles issuance) are not disclosed and will determine net contribution.

Watch measurable outcomes over the next few quarters: traffic and conversion at united.vividseats.com, incremental new-user signups tied to MileagePlus, change in payment-method mix toward United cards, and published commentary on program economics in subsequent earnings or partner disclosures. Near-term signals (weeks to quarters) will show uptake; medium-term (one to two quarters) reporting will reveal whether the partnership moves revenue or customer-acquisition metrics materially.

Vivid Seats customers and MileagePlus® members can earn miles for flights, upgrades, and more when purchasing tickets to live events around the world

CHICAGO, Nov. 18, 2025 (GLOBE NEWSWIRE) -- Vivid Seats Inc. (NASDAQ: SEAT) (“Vivid Seats” or “we”), a leading marketplace that utilizes its technology platform to connect millions of buyers with thousands of ticket sellers across hundreds of thousands of events each year, today announced a strategic collaboration with United Airlines, the world’s largest airline*, to offer MileagePlus^® members the ability to unlock new ways to earn miles on live events through Vivid Seats.

Vivid Seats is offering United^® MileagePlus members the ability to earn miles that can be used for flights, upgrades, bags, gift cards, and more, by purchasing live event tickets. Now all United^® MileagePlus members are eligible to earn two miles per dollar spent on Vivid Seats purchases exclusively at united.vividseats.com.** Eligible United^® MileagePlus Chase Cardmembers will be able to earn even more miles when paying for Vivid Seats tickets with their United credit card at united.vividseats.com. United Explorer Cardmembers will earn three total miles for every dollar spent and United Quest℠ Cardmembers will earn four total miles for every dollar spent. United Club℠ Cardmembers and United Club Business Cardmembers will earn five total miles for every dollar spent.

“As a company that is focused on rewarding customers, we are excited to partner with United Airlines which has one of the largest loyalty programs in the world with over 130 million members,” said Lawrence Fey, Vivid Seats CEO. “Strategic collaborations like these allow us to leverage our infrastructure and tap into exciting new audiences as we continue to focus on reaching and rewarding more live event fans around the world.”

Vivid Seats and United Airlines are collaborating to connect millions of customers to personalized content through United’s Kinective Media, the first traveler media network operated by an airline. Media from Vivid Seats is running across the full traveler journey, including the airline’s 3D In-Flight Map, one of the most popular elements of the inflight entertainment experience, which gives passengers a detailed view of where the aircraft is while on the ground and throughout the flight path.

To learn more about how MileagePlus^® members can now earn miles on Vivid Seats tickets to see their favorite sports teams, comedians, performers, and to start earning, visit http://united.vividseats.com/.

 *As measured by available seat miles
**Terms and conditions apply

About Vivid Seats

Founded in 2001, Vivid Seats is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. Based on the belief that everyone should “Experience It Live,” the Chicago-based company provides exceptional value by providing one of the widest selections of events and tickets in North America and an industry leading Vivid Seats Rewards program where all fans earn on every purchase. Through its proprietary software and unique technology, Vivid Seats drives the consumer and business ecosystem for live event ticketing and enables the power of shared experiences to unite people. Vivid Seats has been recognized by Newsweek as one of America’s Best Companies for Customer Service in ticketing. Fans who want to have the best live experiences can start by downloading the Vivid Seats mobile app, going to vividseats.com, or calling 866-848-8499.

Contacts:

Investors
Kate Africk
Kate.Africk@vividseats.com

Media
Julia Young
Julia.Young@vividseats.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3c92cd41-defd-4040-ad61-9746fc48cafe

FAQ

How many United MileagePlus miles do SEAT customers earn on Vivid Seats purchases?

All MileagePlus members earn 2 miles per $1 spent at united.vividseats.com.

What miles do United credit cardholders earn on Vivid Seats purchases for SEAT?

Eligible cardmembers earn more total miles: Explorer 3x, Quest 4x, United Club/Club Business 5x per $1.

Where must SEAT buyers purchase tickets to earn United miles?

Purchases must be made at united.vividseats.com to qualify for the MileagePlus miles offer.

When did Vivid Seats announce the United MileagePlus collaboration (SEAT)?

The collaboration was announced on November 18, 2025.

Will Vivid Seats (SEAT) show promotions on United flights and media?

Yes; Vivid Seats media will run via United’s Kinective Media, including the in‑flight 3D map.

Can MileagePlus miles earned on SEAT purchases be used for upgrades and bags?

Yes; earned MileagePlus miles can be redeemed for flights, upgrades, bags, gift cards, and more per program rules.