ServisFirst Bank Unveils Sweeping Leadership Advancements Companywide
Rhea-AI Summary
ServisFirst Bank (NYSE:SFBS) announced three senior leadership appointments on December 15, 2025: Hal Clemmer as Chief Banking Officer, Bart McBride as Sales Manager, and Harrison Morris as Regional CEO, South Alabama. The moves emphasize enterprise sales, regional growth, and banking strategy coordination across Alabama and adjacent markets.
Clemmer brings 35 years of commercial banking experience and led the bank's entry into Virginia in 2023. McBride has 22 years of experience and enterprise sales responsibility. Morris has led regional expansion since 2010 and directed entry into Columbus in 2020.
Positive
- Hal Clemmer brings 35 years of banking experience
- Clemmer led ServisFirst's entry into Virginia in 2023
- Bart McBride provides 22 years of banking experience
- Harrison Morris led Columbus market entry in 2020
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
SFBS fell 1.39% with above-average volume while close peers like IBOC (-0.46%), ABCB (-0.10%), AUB (-0.41%), BANF (-0.57%) and ASB (-1.43%) also traded lower, suggesting modest sector softness but no strong momentum cluster.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Oct 20 | Q3 2025 earnings | Positive | -6.8% | Strong EPS and balance sheet growth but shares fell post‑release. |
| Sep 26 | Earnings scheduling | Neutral | -1.1% | Announcement of Q3 results date and webcast details. |
| Sep 15 | Dividend declaration | Positive | -0.6% | Quarterly cash dividend of $0.335 per share announced. |
| Jul 28 | Performance ranking | Positive | -0.6% | High ranking among $10–50B asset banks on profitability metrics. |
| Jul 21 | Q2 2025 earnings | Positive | -0.7% | Robust EPS growth, loan expansion, and strong liquidity metrics. |
Recent history shows SFBS often trading lower following both positive earnings and recognition news, indicating a pattern of negative price reactions around announcements.
Over the last six months, SFBS has reported strong financial performance, including Q2 and Q3 2025 earnings with higher EPS, expanding net interest margin, and solid loan and deposit growth. It also maintained regular dividends and was ranked highly among mid-sized public banks. Despite these positives, shares fell after each of these 5 news events, suggesting investors reacted cautiously to earnings strength and capital returns. Today’s leadership appointments fit into a broader narrative of growth and operational discipline.
Market Pulse Summary
This announcement highlights seasoned internal leaders taking on broader responsibilities in banking strategy, sales, and regional growth, including executives with up to 35 years of experience and prior success expanding into new markets. In the past six months SFBS has paired management stability with strong earnings, dividend increases, and industry recognition. Investors may watch how these appointments support loan and deposit growth, asset quality, and regional expansion already outlined in recent quarterly reports and regulatory filings.
AI-generated analysis. Not financial advice.
New Executive Appointments Position the Bank for Continued Momentum
BIRMINGHAM, Ala., Dec. 15, 2025 (GLOBE NEWSWIRE) -- ServisFirst Bank, a subsidiary of ServisFirst Bancshares (NYSE:SFBS), is pleased to announce a series of significant leadership appointments as the Bank continues to expand its strategic footprint, deepen client relationships, and position itself for long-term growth. The new leadership announcements include Hal Clemmer as Chief Banking Officer; Bart McBride as Sales Manager; and Harrison Morris as Regional CEO, South Alabama.
“The Bank’s continued success is driven by exceptional leaders who embody our commitment to client service, disciplined growth, and operational excellence,” states Tom Broughton, ServisFirst Bank Chairman, Chief Executive Officer, and President. “Hal, Bart, and Harrison have proven track records of leadership and performance, and their new roles position us for continued strength across Alabama and beyond.”
Hal Clemmer, Chief Banking Officer
ServisFirst Bank has appointed Hal Clemmer as Chief Banking Officer, responsible for leading the Bank’s overall banking strategy, driving enterprise-wide growth initiatives, and ensuring consistent performance across all markets. A native of Birmingham, Alabama, Clemmer is a seasoned banker with 35 years of experience leading high-growth commercial and corporate banking teams. Since joining ServisFirst Bank in 2017, he has served as Regional President and CEO for the Atlanta and Virginia markets, where he led rapid market expansion and spearheaded the Bank’s successful entry into Virginia in 2023. Clemmer holds a Bachelor of Science in Finance from Auburn University, where he also played football, and an MBA from Samford University.
Bart McBride, Sales Manager
ServisFirst Bank has named Bart McBride as Sales Manager, responsible for directing the Bank’s enterprise sales strategy, enhancing sales processes, and supporting teams across all markets to ensure consistent production and relationship growth. McBride, an Executive Vice President at ServisFirst Bank, brings 22 years of banking experience and has served in multiple roles since the Bank’s founding in 2005. He received his Bachelor of Science in Finance from The University of Alabama and his Master of Business Administration from The University of Alabama at Birmingham.
Harrison Morris, Regional CEO, South Alabama
ServisFirst Bank is also pleased to announce that Harrison Morris will serve as Regional CEO, South Alabama, where he will oversee regional strategy, market growth, and overall commercial banking leadership across the Bank’s South Alabama footprint. Morris previously served as Executive Vice President and Regional CEO in Dothan, Alabama. He joined ServisFirst Bank in 2007 to help launch the Dothan office, serving as Executive Vice President and Senior Lender before becoming President in 2010 and Regional CEO in 2016. In 2020, he led the Bank’s entry into Columbus, Georgia, overseeing operations across Dothan, Columbus, southwest Georgia, and the Florida panhandle. A Montgomery native, Morris earned a BBA in Finance from the University of Mississippi.
For more information regarding ServisFirst Bank’s recent leadership announcements, please contact Krista Conlin at Krista@KCProjects.net. For more about ServisFirst Bank, please visit www.servisfirstbank.com.
ABOUT SERVISFIRST BANK
ServisFirst Bank is a full-service commercial bank focused on commercial banking, correspondent banking, treasury management, private banking and the professional consumer market, emphasizing competitive products, state-of-the-art technology and a focus on quality service. Recently, the Bank announced that its assets exceed
ServisFirst Bank was formed in May 2005, and has offices in Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee, and Virginia. In April 2015, and annually thereafter, ServisFirst Bank has earned investment- grade ratings and a stable outlook from Kroll Bond Rating Agency (KBRA), which measures companies’ financial fundamentals. ServisFirst Bancshares, Inc. files periodic reports with the U.S. Securities and Exchange Commission (SEC). Copies of its filings may be obtained at www.servisfirstbancshares.com.
FOR INFORMATION CONTACT
Krista Conlin, Krista@KCProjects.net
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/ba2198ad-6e0c-4c13-9f83-b22b73a6906a
https://www.globenewswire.com/NewsRoom/AttachmentNg/977fd301-aacb-4342-a4e3-fb3dbaa86da3
https://www.globenewswire.com/NewsRoom/AttachmentNg/0fc38b8d-e751-4c81-a0f3-b487ede0313d
FAQ
Who was named Chief Banking Officer at ServisFirst Bank (SFBS) on December 15, 2025?
What experience does Hal Clemmer bring to ServisFirst Bank (SFBS)?
What role was Bart McBride appointed to at ServisFirst Bank (SFBS)?
What responsibilities does Harrison Morris have as Regional CEO, South Alabama at SFBS?
When did ServisFirst Bank enter the Virginia market under current leadership?
Where can investors find more information about ServisFirst Bank (SFBS) leadership changes?
