Nathan's Famous® Turns Up the Heat with Launch of New Hot & Spicy Beef Frank

Rhea-AI Summary

Nathan's Famous (NASDAQ: NATH) has launched its new Hot & Spicy Beef Franks, adding a spicy variant to their classic hot dog lineup. The new product features 100% beef bun-length franks with no by-products, corn syrup, artificial flavors, or colorings, enhanced with a bold blend of spicy pepper flavors. Available in 8-count packs at major retailers nationwide, these franks maintain Nathan's signature taste while offering a spicier option. The launch represents Nathan's Famous' effort to innovate within their traditional product line while maintaining their quality standards. The product is positioned for various occasions, including summer grilling, backyard gatherings, and game day celebrations.

Positive

• Introduction of new product line expanding market reach
• Maintains premium ingredients (100% beef) with no artificial additives
• National distribution through major retailers

Negative

• None.

Brand's Latest Innovation Offers a Bold, New Way to Enjoy Your Hot Dog

SMITHFIELD, Va., May 1, 2025 /PRNewswire/ -- Nathan's Famous^®, the iconic brand known for over 100 years of flavor and tradition, is bringing the heat to hot dog lovers nationwide with its new Hot & Spicy Beef Franks. Crafted with premium beef and a unique blend of bold spices, the new franks are designed for those who like their classics with a kick.

"Rich flavors have always been at the heart of Nathan's Famous," said Annabelle Gladfelter, brand manager for Nathan's Famous at Smithfield Foods. "With Hot & Spicy Beef Franks, we're giving our fans an exciting new way to enjoy the signature taste they crave—with just the right amount of heat."

The Hot & Spicy Beef Franks offer the same juicy bite and signature Nathan's Famous flavor consumers crave, now elevated with a bold kick of spicy pepper flavor. Each 8-count pack features 100% beef bun-length franks with no by-products, corn syrup, artificial flavors or colorings. Ideal for summer grilling, backyard get-togethers or adding a fiery twist to go-to game day dishes, these hot dogs aim to satisfy both spice lovers and flavor enthusiasts.

Nathan's Famous Hot & Spicy Beef Franks are now available at major retailers nationwide. Whether you're a longtime fan or trying Nathan's for the first time, this new product brings the perfect balance of heat and heritage to the table.

For more information, visit nathansfranks.com or follow @originalnathansfranks on Facebook, Instagram, and TikTok.

About Nathan's Famous
Nathan's Famous, Inc. (NASDAQ: NATH) is a Russell 2000 Company that currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, and 20 foreign countries through its product licensing activities, foodservice sales programs, and restaurant system. For additional information about Nathan's, please visit our website at www.nathansfamous.com.

About Smithfield Foods
Smithfield Foods, Inc. (Nasdaq: SFD) is an American food company with a leading position in packaged meats and fresh pork products. With a diverse brand portfolio and strong relationships with U.S. farmers and customers, we responsibly meet demand for quality protein around the world.

 

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SOURCE Smithfield Foods, Inc.

FAQ

What are the key features of Nathan's Famous new Hot & Spicy Beef Franks?

Nathan's Famous Hot & Spicy Beef Franks are 100% beef bun-length franks with no by-products, corn syrup, artificial flavors or colorings, featuring a bold kick of spicy pepper flavor. They come in 8-count packs.

Where can I buy Nathan's Famous (NATH) new Hot & Spicy Beef Franks?

Nathan's Famous Hot & Spicy Beef Franks are available at major retailers nationwide.

What ingredients are NOT included in Nathan's Famous new spicy hot dogs?

Nathan's Famous Hot & Spicy Beef Franks do not contain by-products, corn syrup, artificial flavors, or artificial colorings.

How many hot dogs come in a pack of Nathan's Famous Hot & Spicy Beef Franks?

Each pack of Nathan's Famous Hot & Spicy Beef Franks contains 8 bun-length hot dogs.