Smithfield Brings the Sweet Heat with Mike’s Hot Honey Collaboration
Smithfield (NYSE:SFD) has launched a groundbreaking collaboration with Mike's Hot Honey to introduce Smithfield Mike's Hot Honey Bacon, combining hickory smoked bacon with Mike's signature sweet-heat honey flavor. The product launch is part of Smithfield's We Speak Pork campaign, featuring a comprehensive marketing strategy including Times Square promotions, streaming ads voiced by Emmy winner Ben Schwartz, and nationwide retail distribution.
The new product will be available at major retailers including Kroger, Publix, Meijer, and Shop Rite starting October 2025. The launch is supported by a 360-degree marketing campaign spanning media, influencer engagement, and experiential marketing, demonstrating Smithfield's commitment to category innovation and consumer engagement.
["Strategic partnership with leading hot honey brand Mike's Hot Honey", "Nationwide distribution through major retail chains", "Comprehensive marketing campaign including Times Square presence and celebrity involvement", "Product innovation in the premium bacon category"]Smithfield (NYSE:SFD) ha avviato una collaborazione innovativa con Mike's Hot Honey per introdurre Smithfield Mike's Hot Honey Bacon, unendo pancetta affumicata al legno di hickory con il sapore mielato dolce-piccante caratteristico di Mike's. Il lancio del prodotto fa parte della campagna We Speak Pork di Smithfield, che comprende una strategia di marketing completa con promozioni a Times Square, annunci in streaming doppiati da Ben Schwartz, vincitore di un Emmy, e distribuzione al dettaglio su scala nazionale.
Il nuovo prodotto sarà disponibile presso importanti rivenditori tra cui Kroger, Publix, Meijer e Shop Rite a partire da ottobre 2025. Il lancio è supportato da una campagna di marketing a 360 gradi che comprende media, coinvolgimento di influencer e marketing esperienziale, dimostrando l'impegno di Smithfield per l'innovazione di categoria e l'engagement con i consumatori.
Smithfield (NYSE:SFD) ha lanzado una colaboración innovadora con Mike's Hot Honey para presentar Smithfield Mike's Hot Honey Bacon, que une tocino ahumado con madera de hickory y el característico sabor mielado dulce-picante de Mike's. El lanzamiento forma parte de la campaña We Speak Pork de Smithfield, que incluye una estrategia de marketing integral con promociones en Times Square, anuncios en streaming narrados por el ganador del Emmy Ben Schwartz y distribución minorista a nivel nacional.
El nuevo producto estará disponible en importantes minoristas como Kroger, Publix, Meijer y Shop Rite a partir de octubre de 2025. El lanzamiento está respaldado por una campaña de marketing 360 grados que abarca medios, interacción con influencers y marketing experiencial, demostrando el compromiso de Smithfield con la innovación en la categoría y la participación de los consumidores.
Smithfield(NYSE:SFD)는 Mike's Hot Honey와의 혁신적인 협업을 시작하여 Smithfield Mike's Hot Honey Bacon을 선보입니다. 이것은 하이커리 훈제 베이컨과 Mike's의 특징인 달콤하고 매콤한 허니 맛을 결합합니다. 이 제품 출시는 Smithfield의 We Speak Pork 캠페인의 일환으로, 타임스퀘어 프로모션, 에미상 수상 배우 벤 슈워츠의 음성으로 진행되는 스트리밍 광고, 전국 유통망을 포함한 종합 마케팅 전략을 특징으로 합니다.
새로운 제품은 2025년 10월부터 Kroger, Publix, Meijer, Shop Rite와 같은 주요 소매점에서 구입 가능하다. 이 출시에는 미디어, 인플루언서 참여, 체험 마케팅을 아우르는 360도 마케팅 캠페인이 뒷받침되며, 카테고리 혁신과 소비자 참여에 대한 Smithfield의 약속을 보여줍니다.
Smithfield (NYSE:SFD) lance une collaboration révolutionnaire avec Mike's Hot Honey pour présenter Smithfield Mike's Hot Honey Bacon, combinant du bacon fumé au bois de hickory avec la saveur mielée sucrée-épicée signature de Mike's. Le lancement fait partie de la campagne We Speak Pork de Smithfield, comprenant une stratégie marketing globale avec des promotions sur Times Square, des publicités en streaming mises en voix par le lauréat de l’Emmy Ben Schwartz, et une distribution au détail à l’échelle nationale.
Le nouveau produit sera disponible chez les principaux détaillants tels que Kroger, Publix, Meijer et Shop Rite à partir d'octobre 2025. Le lancement est soutenu par une campagne marketing à 360 degrés mêlant médias, engagement des influenceurs et marketing expérientiel, démontrant l'engagement de Smithfield envers l'innovation de catégorie et l'engagement des consommateurs.
Smithfield (NYSE:SFD) hat eine bahnbrechende Zusammenarbeit mit Mike's Hot Honey angekündigt, um Smithfield Mike's Hot Honey Bacon vorzustellen. Diese verbindet hickory-geräucherten Speck mit dem charakteristischen süß-würzigen Honiggeschmack von Mike's. Der Produktstart gehört zur Smithfield-Kampagne We Speak Pork, die eine umfassende Marketingstrategie umfasst, darunter Werbeaktionen am Times Square, Streaming-Werbung mit der Emmy-gekrönten Ben Schwartz-Stimme und landesweite Einzelhandelsverteilung.
Das neue Produkt wird bei großen Einzelhändlern wie Kroger, Publix, Meijer und Shop Rite ab Oktober 2025 erhältlich sein. Die Einführung wird von einer 360-Grad-Marketingkampagne unterstützt, die Medien, Influencer-Engagement und Erlebnis-Marketing umfasst und Smithfields Engagement für Innovation in der Kategorie und Verbraucherbindung zeigt.
تعاون رائد بين Smithfield (بورصة نيويورك:SFD) وMike's Hot Honey ليقدما Smithfield Mike's Hot Honey Bacon، حيث يجمعان بين لحم مقدد مدخن بنكهة الخشب الهكوري ونكهة العسل الحلوة-الحارة المميزة لدى Mike's. الإصدار الجديد جزء من حملة We Speak Pork من Smithfield وتتضمن استراتيجية تسويقية شاملة تشمل عروض في تايمز سكوير، وإعلانات بث صوتي عبر فورم عرض من بن شوارتز الحاصل على Emmy، وتوزيع على مستوى البلاد في سلسلة التجزئة.
سيكون المنتج الجديد متاحاً في كبار بائعي التجزئة بما في ذلك Kroger, Publix, Meijer و Shop Rite اعتباراً من أكتوبر 2025. يدعم الإطلاق حملة تسويقية شاملة بزاوية 360 درجة تشمل وسائل الإعلام، ومشاركة المؤثرين، والتسويق التجريبي، مما يبرز التزام Smithfield بالابتكار في الفئة وتفاعل المستهلك.
Smithfield（NYSE:SFD）与 Mike's Hot Honey 开展开创性合作，推出 Smithfield Mike's Hot Honey Bacon，将烟熏 Hickory 味培根与 Mike's 标志性的甜辣蜜糖风味相结合。该产品发布是 Smithfield 的 We Speak Pork 战略的一部分，包含全面的营销策略，包括在时代广场的促销、由艾美奖得主 Ben Schwartz 配音的流媒体广告，以及全国范围的零售分销。
新产品将于 2025 年 10 月起在 Kroger, Publix, Meijer 和 Shop Rite 等主要零售商有售。此次上市伴随一场覆盖媒体、网红参与与体验式营销的全方位 360 度营销活动，展示 Smithfield 对品类创新和消费者参与的承诺。
- None.
- None.
Sweet, smoky heat meets America’s favorite cut with new Smithfield Mike’s Hot Honey Bacon
SMITHFIELD, Va., Oct. 01, 2025 (GLOBE NEWSWIRE) -- Smithfield® is turning up the flavor with a sizzlin’ new collab – Smithfield Mike’s Hot Honey Bacon. Bringing together two icons – bacon and honey – in one craveworthy bite, this first-of-its-kind innovation infuses Smithfield’s hickory smoked bacon cured to perfection, with the signature sweet heat of Mike’s Hot Honey, the original and leading hot honey brand. The result? An irresistible balance of smoky and sweet, with a kick of heat that transforms everyday moments into flavor-packed occasions.
This exciting new launch is the spotlight of Smithfield’s We Speak Pork campaign, underscoring the brand’s commitment to deliver new flavors and offerings that connect with consumers and drive growth in the bacon category. Because when it comes to pork and flavor, no one speaks it better.
To build momentum, Smithfield is executing a 360-degree campaign, spanning across media, influencer engagement and a Times Square takeover. It will also feature two new product-specific creative spots voiced by Emmy Award-winning comedian Ben Schwartz. The ads, which will run across streaming platforms, digital, social and in-store media, are complemented by impactful out-of-home placements that reinforce Smithfield’s purpose of bringing pork’s flavor and versatility to life in fresh, unexpected ways.
And New Yorkers – We’re Coming in Hot
Today, Smithfield is bringing the new We Speak Pork platform and collab to life by surprising New Yorkers with an immersive and delicious experience in Times Square featuring scroll-stopping visuals, mouthwatering samples, exclusive merch drops and more.
High above the crowds on oversized screens, thousands of bees will swarm the skyline before scattering into a golden rush of honey that ignites into sparks of spice, culminating in a fiery declaration: I’m Coming in Hot. Down at street level, consumers can enjoy sizzling samples of Smithfield Mike’s Hot Honey Bacon from unexpected guests and a Smithfield Food Truck will also serve bacon bliss and merch.
“Smithfield has always stood for quality, and the collaboration with Mike’s Hot Honey reflects our commitment to innovating in ways that resonate with today’s consumer,” said Marianne Radley, managing director of marketing for Smithfield Foods. “The partnership brings a bold new flavor experience that feels both authentic and distinctive. It’s the best of tradition and trend on one plate.”
“At Mike’s Hot Honey, we’re all about giving the classics a twist, and bacon is one of my personal favorites,” said Mike Kurtz, founder of Mike’s Hot Honey. “Partnering with Smithfield has been an incredible way to share that sweet heat and smoky flavor in a combination that’s simple, fun and really tasty.”
Smithfield Mike’s Hot Honey Bacon is hitting shelves nationwide this month at Kroger, Publix, Meijer, Shop Rite and more. For recipes, inspiration and all things bacon, visit www.Smithfield.com or follow @smithfieldbrand on Instagram, TikTok and Facebook.
About Smithfield
Smithfield® isn’t only a leading provider of high-quality pork products. We’re also a leading provider of the most important part of any meal: premium, high-quality meat. And we take our meat duties seriously. After all, the rest of the meal is just a side dish. Smithfield products were first introduced in 1936 in Smithfield, Virginia, by people who lived for the love of meat. Today, the Smithfield brand stands for craftsmanship, authenticity, and pure passion as we continue to give meat lovers across the country the deliciousness they crave: our classic bacon, slow-smoked holiday hams, hand-trimmed ribs, marinated fresh pork, smoked meats, and even more meaty magic. All Smithfield products not only meet our customers’ high flavor standards but also meet the highest quality and safety standards in the industry. All while being produced right here in the USA. To learn more about the Smithfield portfolio of products, please visit www.Smithfield.com and connect with us on Facebook, Instagram, YouTube and X (formally known as Twitter). Smithfield® is a brand of Smithfield Foods, Inc.
About Smithfield Foods
Smithfield Foods (Nasdaq: SFD) is an American food company with a leading position in packaged meats and fresh pork products. With a diverse brand portfolio and strong relationships with U.S. farmers and customers, we responsibly meet demand for quality protein around the world.
About Mike’s Hot Honey
Mike’s Hot Honey, America’s original and leading brand of hot honey, has been elevating everyday eating experiences since 2010. Its first drizzle on a pizza at Paulie Gee’s in Brooklyn sparked a word-of-mouth sensation, creating a new category of pizza topping. By popular demand, Mike started selling his small-batch, hand-labeled hot honey bottles to visitors of the pizzeria and other local businesses. Today, Mike’s Hot Honey can be found in thousands of restaurants and retailers across the country. Using only
Contact:
LaForce
smithfield@laforce.nyc
Campaign image photo caption: Smithfield Mike’s Hot Honey Bacon – where smoky meets sweet, with a kick of heat.
Campaign image photo caption 2: We Speak Pork: Smithfield Mike’s Hot Honey Bacon turns up the flavor.
Product pack photo caption: Smithfield Mike’s Hot Honey Bacon – hickory smoked, sweet heat, crave worthy flavor in every bite.
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/7a4a2c97-a38b-413c-81f1-73dbe011e923
https://www.globenewswire.com/NewsRoom/AttachmentNg/9d313d41-af07-4375-94e6-0f047ae8b325
https://www.globenewswire.com/NewsRoom/AttachmentNg/81fed387-8efa-4012-87f6-128b21079aa5
FAQ
What is Smithfield's new Mike's Hot Honey Bacon product?
Where can I buy Smithfield Mike's Hot Honey Bacon?
What marketing initiatives is Smithfield (SFD) implementing for the Mike's Hot Honey Bacon launch?
Who is partnering with Smithfield for this new bacon product?
What is Smithfield's We Speak Pork campaign?
