Safety Shot to Release On-the-Go Powder Stick Packs of the World’s First Alcohol Reducing Product

Rhea-AI Summary

Safety Shot, Inc. (Nasdaq: SHOT) is set to launch a powdered version of its alcohol-reducing nutraceutical in early Q4. The product, available in convenient stick pack format, maintains 100% efficacy of the original formula. This expansion addresses the growing global stick packaging market, projected to reach $517.61 million by 2031.

The powder stick packs will be offered in packs of 6, with some locations providing single stick options. This new format aims to increase brand visibility, expand retail presence, and broaden the customer base. Safety Shot's innovative product is designed to reduce blood alcohol content in as little as 30 minutes, offering a portable solution for consumers on the go.

Positive

• Successful development of a powdered version of the alcohol-reducing product
• Expansion into the growing stick packaging market, estimated to reach $517.61 million by 2031
• Increased product versatility and convenience with on-the-go powder stick packs
• Potential for broader market reach and expanded retail presence
• Maintenance of 100% efficacy in the new powder format

Negative

• None.

Insights

Market Research Analyst

The launch of Safety Shot's powder stick packs represents a strategic move into a growing market. With the global stick packaging market projected to reach $517.61 million by 2031, Safety Shot is positioning itself to capture a share of this expanding sector. The convenience factor of stick packs aligns with consumer preferences for on-the-go solutions, potentially broadening the company's customer base.

However, it's important to note that Safety Shot is entering a competitive space. The 44.5% projected market growth from 2024 to 2031 suggests opportunities, but also implies increasing competition. The success of this product extension will likely depend on Safety Shot's ability to differentiate itself and effectively market its unique alcohol-reducing properties.

Medical Research Analyst

Safety Shot's claim of being the "world's first product to reduce blood alcohol content" is intriguing but requires careful scrutiny. The company states that their formula is "clinically backed," which is promising. However, the efficacy and safety of such a product in real-world settings need thorough evaluation.

The potential to lower blood alcohol content in 30 minutes could have significant implications for public health and safety. Yet, it's important to consider potential misuse or overreliance on such products. Regulatory bodies like the FDA will likely scrutinize these claims closely. The success of Safety Shot in the long term will depend on robust scientific evidence and potential endorsements from health authorities.

Financial Analyst

Safety Shot's expansion into powder stick packs could potentially diversify revenue streams and increase market penetration. The new format allows for broader distribution channels, including more in-store locations and retailers, which could drive sales growth. However, the financial impact remains speculative without concrete sales projections or pricing information.

Investors should note that R&D costs for developing the powder format might impact short-term profitability. The company's ability to scale production and manage inventory for this new product line will be crucial. Additionally, marketing expenses to educate consumers about this novel product category could be substantial. While the market potential is promising, the path to profitability for this specific product line needs careful monitoring.

With an Expected Launch in Early Q4, Safety Shot Powder Stick Packets Will Address an Anticipated $517M Market Size

JUPITER, Fla., Aug. 05, 2024 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) (the “Company”) is pleased to announce that the world’s first product to reduce blood alcohol content will soon be available in an on-the-go powder format.

Vigorous efforts have been made by the R&D team at Safety Shot to successfully create a powdered version of the Company’s alcohol-reducing nutraceutical. Expected to launch in early Q4, the powder will feature the Company’s clinically backed formula in a convenient stick pack format for on-the-go convenience.

“Our goal was always to offer Safety Shot in a powder form. It was a battle to create a powdered version as several specific ingredients are tricky to work with for many reasons. We are beyond excited to have successfully found a solution that maintains 100% of the efficacy of the world’s first alcohol-reducing product. Offering a convenient stick pack is a huge step forward in our R&D processes as we continue to explore extensions for our brand,” said COO David Sandler.

Stick pack pouches represent flexible packaging that is distinguished by compact dimensions and slender configuration. There is a growing market with increasing consumer preference for the convenience and versatility of stick packaging solutions. According to a study published by Towards Packaging a sister firm of Precedence Research, the global stick packaging market size accounted for $358.20 million in 2024 and is estimated to be worth approximately $517.61 million by 2031. ¹

Safety Shot stick packs offer a third solution to the Company’s growing portfolio and create greater visibility for the entire brand. A stick-pack version will allow for more locations, both in stores and across all retailers, in addition to creating greater convenience for customers. The stick packs will be available in a pack of 6 and selection locations will also offer a single stick option.

“Powder stick packs work well for anyone on the move. No matter where you are, you will be able to have Safety Shot with you and can lower your blood alcohol content in as little as 30 minutes. We look forward to offering this new and easy-to-administer solution for consumers. A powder format will significantly help to broaden our customer base and to mitigate the negative consequences of drinking,” stated CEO Jarrett Boon.

For more information, visit www.drinksafetyshot.com and Amazon.

About Safety Shot, Inc.

Safety Shot, Inc., a wellness and dietary supplement company, has developed Safety Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy, and overall mood. Safety Shot is available for purchase online at DrinkSafetyShot.com and Amazon. The Company is introducing business-to-business sales of Safety Shot to distributors, retailers, restaurants, and bars throughout 2024.

Media and Investor Contact:

Autumn Communications

Jessica Weinberger

Phone: 916-677-7495

Email: shot@autumncommunications.com

Medon Michaelides

Investor Relations

Phone: 561-244-7100

Email: investors@drinksafetyshot.com

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¹ https://www.globenewswire.com/news-release/2024/03/08/2843244/0/en/Stick-Packaging-Market-Size-Anticipated-to-Hit-USD-547-63-Mn-by-2032.html

FAQ

When will Safety Shot (SHOT) release its powdered alcohol-reducing product?

Safety Shot (SHOT) is expected to launch its powdered alcohol-reducing product in early Q4 of 2024.

What is the projected market size for stick packaging that Safety Shot (SHOT) is targeting?

The global stick packaging market that Safety Shot (SHOT) is targeting is projected to reach approximately $517.61 million by 2031.

How will Safety Shot (SHOT) offer its new powdered alcohol-reducing product?

Safety Shot (SHOT) will offer its new powdered alcohol-reducing product in convenient stick pack formats, available in packs of 6 and single stick options at select locations.

How quickly can Safety Shot (SHOT) reduce blood alcohol content?

According to the company, Safety Shot (SHOT) can lower blood alcohol content in as little as 30 minutes.