Super League Acquires Supersocial, Expanding Brand Partnership Portfolio and Bolstering Business Growth
Super League (NASDAQ: SLE) has announced the acquisition of Supersocial, an award-winning Roblox production studio and creative agency. The acquisition expands Super League's brand partnership portfolio and strengthens its position in playable media. Supersocial's impressive client roster includes major brands like Gucci, Walmart, Warner Bros., and others. The combined companies have created 49 immersive builds generating over 390 million visits and 3+ billion impressions on Roblox. Supersocial's founder, Yonatan Raz-Fridman, will serve as an advisor to Super League. The acquisition aims to enhance Super League's ability to connect brands with consumers through playable experiences and expand opportunities for targeted audience engagement through playable advertising and content.
Super League (NASDAQ: SLE) ha annunciato l'acquisizione di Supersocial, uno studio di produzione e agenzia creativa premiata su Roblox. Questa acquisizione amplia il portfolio di partnership di Super League e rafforza la sua posizione nei media interattivi. Il prestigioso elenco clienti di Supersocial include grandi marchi come Gucci, Walmart, Warner Bros. e altri. Le aziende unite hanno creato 49 esperienze immersive che hanno generato oltre 390 milioni di visite e più di 3 miliardi di impression su Roblox. Yonatan Raz-Fridman, fondatore di Supersocial, assumerà il ruolo di consulente per Super League. L'acquisizione mira a migliorare la capacità di Super League di connettere i brand con i consumatori attraverso esperienze giocabili e ad ampliare le opportunità di coinvolgimento mirato del pubblico tramite pubblicità e contenuti interattivi.
Super League (NASDAQ: SLE) ha anunciado la adquisición de Supersocial, un estudio de producción y agencia creativa galardonada en Roblox. Esta adquisición amplía la cartera de asociaciones de marca de Super League y fortalece su posición en los medios jugables. La impresionante lista de clientes de Supersocial incluye grandes marcas como Gucci, Walmart, Warner Bros. y otras. Las empresas combinadas han creado 49 construcciones inmersivas que generan más de 390 millones de visitas y más de 3 mil millones de impresiones en Roblox. Yonatan Raz-Fridman, fundador de Supersocial, actuará como asesor para Super League. La adquisición tiene como objetivo mejorar la capacidad de Super League para conectar marcas con consumidores a través de experiencias jugables y ampliar las oportunidades de compromiso dirigido del público mediante publicidad y contenido jugable.
Super League (NASDAQ: SLE)는 수상 경력에 빛나는 Roblox 제작 스튜디오이자 크리에이티브 에이전시인 Supersocial을 인수했다고 발표했습니다. 이번 인수로 Super League의 브랜드 파트너십 포트폴리오가 확대되고 플레이어블 미디어 분야에서 입지가 강화됩니다. Supersocial의 주요 고객 명단에는 Gucci, Walmart, Warner Bros. 등 대형 브랜드가 포함되어 있습니다. 양사가 함께 제작한 49개의 몰입형 빌드가 Roblox에서 3억 9천만 회 이상의 방문과 30억 회 이상의 노출을 기록했습니다. Supersocial의 창립자 Yonatan Raz-Fridman은 Super League의 고문으로 활동할 예정입니다. 이번 인수는 Super League가 브랜드와 소비자를 플레이어블 경험을 통해 연결하는 능력을 강화하고, 플레이어블 광고 및 콘텐츠를 통한 타겟 오디언스 참여 기회를 확대하는 것을 목표로 합니다.
Super League (NASDAQ: SLE) a annoncé l'acquisition de Supersocial, un studio de production et agence créative primé sur Roblox. Cette acquisition élargit le portefeuille de partenariats de marque de Super League et renforce sa position dans les médias jouables. La liste impressionnante des clients de Supersocial comprend des grandes marques telles que Gucci, Walmart, Warner Bros. et d'autres. Les entreprises combinées ont créé 49 constructions immersives générant plus de 390 millions de visites et plus de 3 milliards d'impressions sur Roblox. Yonatan Raz-Fridman, fondateur de Supersocial, agira en tant que conseiller pour Super League. L'acquisition vise à améliorer la capacité de Super League à connecter les marques aux consommateurs grâce à des expériences jouables et à étendre les opportunités d'engagement ciblé du public via la publicité et le contenu jouables.
Super League (NASDAQ: SLE) hat die Übernahme von Supersocial bekannt gegeben, einem preisgekrönten Roblox-Produktionsstudio und Kreativagentur. Die Übernahme erweitert das Markenpartnerschaftsportfolio von Super League und stärkt seine Position im Bereich spielbarer Medien. Die beeindruckende Kundenliste von Supersocial umfasst große Marken wie Gucci, Walmart, Warner Bros. und weitere. Die zusammengeschlossenen Unternehmen haben 49 immersive Builds geschaffen, die über 390 Millionen Besuche und mehr als 3 Milliarden Impressionen auf Roblox generiert haben. Yonatan Raz-Fridman, Gründer von Supersocial, wird als Berater für Super League tätig sein. Ziel der Übernahme ist es, die Fähigkeit von Super League zu verbessern, Marken durch spielbare Erlebnisse mit Verbrauchern zu verbinden und die Möglichkeiten für gezielte Zielgruppenansprache durch spielbare Werbung und Inhalte zu erweitern.
- Accretive acquisition expanding Super League's brand partnership portfolio
- Combined portfolio of 49 immersive builds with 390M+ visits and 3B+ impressions on Roblox
- Access to high-profile clients including Gucci, Walmart, Warner Bros.
- Additional revenue streams through turnkey playable advertising and content
- Strengthened position in the growing playable media market
- Financial terms of the acquisition not disclosed
- Integration risks of merging two companies
- Dependency on Roblox platform performance
Insights
Super League's acquisition of Supersocial strengthens its position in branded gaming experiences with impressive client roster and proven engagement metrics.
The acquisition of Supersocial represents a strategic expansion of Super League's capabilities in the branded gaming space, particularly on the Roblox platform. Supersocial brings relationships with premium brands including Gucci, e.l.f. Cosmetics, Warner Bros., Walmart, and Universal Music Group, significantly enhancing Super League's client portfolio.
The combined entity now claims responsibility for 49 immersive builds generating over 390 million visits and 3+ billion impressions on Roblox. These metrics demonstrate meaningful scale within the Roblox ecosystem, which has become an increasingly important platform for brands seeking to engage younger demographics.
This acquisition aligns with the growing trend of brands seeking to become "playable" as consumers across demographics engage with gaming platforms. Super League is positioning itself as an intermediary that can help traditional brands navigate and establish presence in gaming spaces.
The press release indicates that Super League will inherit multiple live branded games and experiences, with more launches expected in coming months. This suggests immediate operational value rather than purely speculative future benefits.
Supersocial founder Yon Raz-Fridman transitioning to an advisory role rather than joining leadership may impact knowledge transfer and client relationship management, representing a potential integration consideration.
Accretive acquisition expands Super League's revenue opportunities through cross-selling enhanced services to an expanded premium client base.
While specific financial terms aren't disclosed, the press release explicitly describes this as an "accretive acquisition," indicating positive expected contribution to Super League's financial performance. The immediate value includes inheriting multiple live branded experiences with ongoing revenue potential.
The acquisition creates clear cross-selling opportunities, as Super League plans to offer Supersocial's partners additional services including "turnkey playable advertising and playable content." This expanded offering should increase potential revenue per client while leveraging existing relationships with premium brands.
The emphasis on "attributable, meaningful business outcomes for brands" suggests a commercially-focused approach rather than merely building engagement without clear ROI for clients. This positions the combined entity well in a market where marketing spend increasingly requires demonstrable returns.
Super League appears to be executing a horizontal integration strategy, acquiring complementary capabilities that expand both its service offerings and client relationships. This approach typically delivers more immediate value than purely speculative technology acquisitions.
The retained advisory relationship with Supersocial's founder provides continuity for existing client relationships while allowing Super League to integrate the operations under its existing leadership structure.
Acquisition further solidifies Super League as a leading provider of effective solutions that make brands playable within mobile games and the world’s largest immersive platforms
SANTA MONICA, Calif., May 01, 2025 (GLOBE NEWSWIRE) -- Super League (Nasdaq: SLE) (the “Company”), a leader in engaging audiences through playable media, content, and experiences, announced today the acquisition of Supersocial, an award-winning production studio and creative agency that has been a pioneer on the Roblox platform since its founding in 2020 by Yonatan Raz-Fridman (“Yon”), Pedro Romi, Luiza Justus, and Tatiana Wlasek. With this accretive acquisition, Super League expands its impressive roster of partnerships and reinforces the Company’s mission to connect brands with passionate consumer audiences through the power of play.
“We are honored to be trusted by Supersocial’s partners as their new stewards in such an important, fast-growing space as it begins to demonstrate attributable, meaningful business outcomes for brands,” said Matt Edelman, CEO and President of Super League. “Consumers across every demographic play video games. Brands who want to win those hearts and minds need to be playable. Yon and his team have always understood the importance of leaning into play. It will be a joy to build upon what they have created.”
Supersocial’s past clients and partners include Gucci, e.l.f. Cosmetics, NARS Cosmetics, Warner Bros., Walmart, Supermodel Heidi Klum, Universal Music Group, Bandai Namco, Jon Favreau’s Fairview Portals, Innov8 Creative Academy, and Legendary Entertainment.
“This acquisition marks an exciting new chapter for Supersocial. We’ve always been driven by pushing boundaries and delivering innovative experiences for brands, IP owners, and the Roblox community,” said Yon Raz-Fridman, Supersocial’s founder and CEO. “By joining forces with Super League, we’re unlocking the potential to bring even more value to our clients and partners, and ultimately to players. Matt and the Super League organization are incredibly well-positioned to shape the future of branded interactive entertainment." Following the acquisition, Mr. Raz-Fridman will serve as an advisor to Super League.
Super League is inheriting multiple live branded games and experiences on Roblox, with expectations of more to launch in the coming months. Combined, the two companies have been responsible for 49 immersive builds that have generated a total of more than 390 million visits and 3+ billion impressions on Roblox. Super League also will offer all Supersocial partners a broad set of additional opportunities to reach targeted audiences through turnkey playable advertising and playable content - opening up even more ways for brands to connect with focused consumers exactly how they want to be engaged while playing.
About Super League
Super League (Nasdaq:SLE) is redefining how brands connect with consumers through the power of playable media. The Company provides global brands with ads, content, and experiences that are not only seen - they’re played, felt, and remembered - within mobile games and the world’s largest immersive gaming platforms. Powered by proprietary technology, an award-winning development studio, and a vast network of native creators, Super League is a one-of-a-kind partner for brands looking to stand out in culture, spark loyalty, and drive meaningful impact. In a world where attention is earned, Super League makes brands relevant - by making them playable. For more information, visit superleague.com.
Investor Relations Contact:
Shannon Devine/ Mark Schwalenberg
MZ North America
Main: 203-741-8811
SLE@mzgroup.us
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