Gamified Foodtainment Content Coming to Connected TV and Mobile Advertising Through Groundbreaking Partnership Between Super League, Meta-Stadiums™ TasteViral Platform, AdArcade, and ES3
Rhea-AI Summary
Super League (Nasdaq: SLE) announced a multi‑partner offering with ES3, AdArcade and Meta‑Stadiums’ TasteViral to deliver gamified, shoppable foodtainment across CTV, mobile playable ads and TikTok. The program combines TikTok creator videos, generative AI recipes, INGAGE interactive units and playable mobile ads to drive engagement and direct purchases for QSR and food delivery brands.
Key cited metrics: CTV reach 230M US consumers and ad market growth from $33B to $47B by 2028; INGAGE units average 20 minutes of activity with CTRs up to 70%; AdArcade CTRs 6x higher; TikTok ~136M US users.
Positive
- INGAGE engagement averaging 20 minutes per interactive unit
- INGAGE CTRs reported up to 70%
- AdArcade CTRs reported 6x higher versus other creative
- CTV addressable reach cited at 230 million US consumers
- Large market opportunity CTV ad market $33B→$47B by 2028
Negative
- No disclosed commercial terms, revenue targets, or binding contract values in the announcement
- Program execution depends on third‑party platforms (TikTok, CTV providers, AdArcade, ES3) and partner integrations
News Market Reaction
On the day this news was published, SLE declined 6.11%, reflecting a notable negative market reaction. This price movement removed approximately $662K from the company's valuation, bringing the market cap to $10M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
SLE showed a -17.06% move while key peers were mixed: DGLY -9.42%, ONFO -3.48%, GITS and LCFY near flat, and SJ up 3.51%. Momentum scanner only flagged DGLY on the upside, suggesting SLE’s move was more stock‑specific than a broad sector rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 09 | Leadership additions | Positive | +7.4% | New board member and advisor added with digital asset expertise. |
| Dec 04 | CEO strategy update | Positive | +9.0% | CEO interview outlining 2025 progress and 2026 value creation plans. |
| Dec 02 | Multi-partner deal | Positive | -6.1% | Partnership to deliver gamified, shoppable foodtainment across CTV and mobile. |
| Nov 13 | Q3 2025 earnings | Positive | -9.6% | Turnaround‑focused Q3 results with higher margin and zero debt reported. |
| Nov 05 | Strategy update | Positive | +0.0% | Announcement of accelerated digital asset strategy targeted for Q1 2026. |
Recent positive strategic, earnings, and partnership news often saw muted or negative 24‑hour price reactions, indicating a pattern of divergence between fundamentals and immediate market response.
Over the last few months, Super League highlighted financing, partnerships, and strategic shifts. On Oct 22 and Oct 28, PIPE and private financings reshaped the balance sheet and strategy. A Q3 2025 update on Nov 13 showed a turnaround narrative, while a Dec 4 CEO interview and Dec 9 board additions reinforced growth and digital‑asset plans. The Dec 2 foodtainment partnership fits this push to monetize playable media across CTV, mobile, and TikTok.
Regulatory & Risk Context
An effective S-3 filed on Nov 21, 2025 registers up to 49,700,000 shares of common stock for resale by existing investors. While the company receives no proceeds from resales, it may receive up to $29.7 million if associated warrants are exercised for cash. The filing follows a $20.0 million private placement, a 1‑for‑40 reverse split, and an increase in authorized shares to 750,000,000, together creating significant potential dilution and resale overhang for current holders.
Market Pulse Summary
The stock moved -6.1% in the session following this news. A negative reaction despite positive partnership news fits a recent pattern where constructive updates, including Q3 turnaround commentary and earlier partnerships, were followed by weak or negative moves. The stock traded at $0.8478, far below its $6.15 200‑day MA and 52‑week high of $33.20, reflecting prior dilution and balance sheet restructuring. The S‑3 registering 49,700,000 shares, with up to $29.7 million in potential warrant‑exercise proceeds, adds documented resale overhang that may have weighed on sentiment.
Key Terms
connected television (CTV) technical
click-through rates (CTRs) technical
return on advertising spend (ROAS) financial
gross merchandise value financial
QR Code Purchase Integration technical
AI-generated analysis. Not financial advice.
~ Recipes Come Alive through Interactive Media Featuring TikTok Creator Videos, Shoppable Ingredients Lists, and Measurable Engagement Designed for QSR and Food Delivery Brands ~
SANTA MONICA, Calif., Dec. 02, 2025 (GLOBE NEWSWIRE) -- Super League (Nasdaq: SLE) (the “Company”), a leader in playable media trusted by global brands to reach and activate gaming audiences through playable ads and gamified content, today announced a pioneering collaboration with ES3, AdArcade and Meta-Stadium’s TasteViral platform launched by its MetaStars division. Through this first-of-its-kind combination of proprietary and innovative technologies and distribution capabilities, the offering will enable quick-service restaurant (QSR) and food delivery brands to convert culture, creativity, and play into deeper customer interaction and increased purchases like never before through multi-channel marketing campaigns.
Program elements will include captivating short-form content from TikTok creators, shoppable recipes created with generative AI, measurable calls-to-action within mobile video and connected television (CTV) interactive advertising inventory, and a gamified consumer experience.
According to Newzoo’s July 2024 Global Gamer Study,
Super League is bringing these unique advantages and monetization opportunities to market based on the trailblazing capabilities of its previously announced partnerships. Each company is fueling the initiative with category-defining technology and content that leverage multiple massive, powerful consumer ecosystems:
- CTV, with 230 million US consumers and an advertising market projected to grow from
$33 billion in 2025 to$47 billion by 2028, according to eMarketer - Interstitial mobile video, reaching more than 190 million US consumers who play mobile games per the Entertainment Software Association.
- TikTok, which is estimated to have 136 million monthly active users in the US per a recent Pew Research Center study, with TikTok Shop estimated to have generated
$5.8 billion in gross merchandise value in the US in the first half of 2025 per Momentum Works. - The QSR market, with an estimated value of
$447 billion in the U.S., growing to$732 billion by 2030 per a recent Mordor Intelligence industry report. - The online Food Delivery market, with
$53 billion in revenue in 2024 and forecast to reach$93 billion in 2030 per a recent publication from the Grand View Horizon research team.
Built for consumers who love interactivity and who engage with snackable, recipe-driven videos, the new offering creates a dynamic path from awareness to engagement to conversion.
“There is no one in the world who can deliver such an innovative, multi-channel platform for QSRs and food delivery brands to engage consumers, deepen loyalty, and drive real-world purchases,” said Matt Edelman, Chief Executive Officer and President of Super League. “Together with our visionary partners, we are shaping the future of advertising through interactivity, play and the power of the creator economy. With TikTok food culture, playable content, and shoppable moments together in a measurable, targetable video campaign that can reach hundreds of millions of consumers, we translate the energy of modern food discovery into tangible impact for our clients.”
TasteViral powers these programs with creator-led foodtainment built for food and beverage brands, QSRs, and food and grocery delivery partners. Created by MetaStars, the creator-commerce division of Meta-Stadiums and an authorized TikTok Shop Partner, TasteViral moves far beyond basic AI recipe generation. The platform blends creator culture with real-time virality science, using proprietary algorithms to track emerging food and beverage trends across TikTok and all major social platforms. Its Virality Trend Score and AI Creator Pairing engine review more than fifty data signals to match each brand with the right creators and the right recipe ideas, producing high-volume content and custom AI-generated recipes that naturally resonate with food communities.
Creator videos selected by brands will be distributed on the creator’s TikTok channels, as well as within ES3’s INGAGE interactive experiential ad platform across major CTV and Pay TV devices and services. INGAGE interactive units average 20 minutes of consumer activity and achieve click-through rates of up to
The same TikTok creator videos will appear in Native Playable mobile ads powered by AdArcade, where CTRs are 6x higher than for other creative in the same ad inventory. Ad gameplay elements will be synched with key brand messaging within the video content, with end-cards featuring clickable calls-to-action that lead consumers to grocery retailers and food ordering and delivery service apps and websites.
“TasteViral is opening a new chapter in the TikTok food creator economy by turning viral community influence into a measurable driver of food discovery and purchase behavior,” said Delence A. Sheares Sr., Chief Executive Officer of Meta-Stadiums and owner of the MetaStars TasteViral platform. “By placing creator-led food content at the center of QSR and food delivery campaigns across TikTok, CTV, and mobile video, we stand as a thought leader in the foodtainment space. We are aligned with a powerful wave of innovators who are redefining how audiences engage with food culture. Together we are transforming food marketing into an immersive experience where entertainment, creativity, and commerce all move with purpose.”
“Storytelling has become a centerpiece in the growth of food culture, which makes the category a perfect fit for our INGAGE interactive experiential ad platform,” said Doug Edwards, Chief Executive Officer and Chairman of ES3. “We are excited to bring the power of interactivity and gamified content to QSR and food delivery brands through data-driven media, proving the impact of TikTok creator recipe videos and ingredient lists with our high conversion platform to drive purchases among targeted CTV viewers when they are primed to shop for food.”
“Play is the highest form of content engagement, making it a perfect complement to highly engaging videos from TikTok creators about the food and recipes they love,” said Bobby Wells, Chief Executive Officer of AdArcade. “Food delivery and QSRs brands are staples in the lives of consumers who play mobile games. With this groundbreaking set of partners, AdArcade can turn TikTok recipes into branded, playable ads that reach exactly the right audience, and deliver concise conversion messaging to drive desired consumer actions.”
Super League and its energizing partners continue to lead the transformation of brand marketing by harnessing the cultural power of play, influencing consumer affinity and purchases everywhere interactive entertainment and playable media are available.
About Super League
Super League (Nasdaq: SLE) is redefining how brands connect with consumers through the power of playable media. The company creates moments that matter by placing brands directly in the path of play through playable ads and gamified content across mobile, web, CTV, social, and the world’s largest immersive gaming platforms. Powered by proprietary technologies, an award-winning development studio, and a vast network of native creators, Super League enables brands to stand out culturally, inspire loyalty, and drive measurable impact in today’s attention-driven economy. For more information, visit superleague.com.
About Meta-Stadiums Corp.
Meta-Stadiums is a leading developer of mobile-first, gamified entertainment environments centered on next-generation virtual experiences. Its MetaJam platform delivers immersive music, sports, and entertainment programming designed for the modern creator-driven audience. MetaStars, the company’s official TikTok creator network, powers creator-led commerce and cultural discovery across global communities, helping brands activate authentic, measurable engagement at scale.
TasteViral represents Meta-Stadiums’ expansion into the food and beverage sector, introducing a generative AI foodtech platform that unifies creator-led foodtainment, real-time trend intelligence, and shoppable commerce. The platform uses proprietary algorithms to surface emerging food and beverage trends and match brands with the creators and recipes that resonate most with their audiences. TasteViral brings these experiences to TikTok, connected TV, and mobile video, giving QSR and food delivery partners a culturally aligned path to meaningful consumer influence and measurable commerce impact. Learn more at meta-stadiums.com/.
About ES3™
ES3 is the leader in interactive TV application experiences for TV. Over the past 23 years, ES3 has delivered leading interactive video products with top customers and brands through the most pivotal times in entertainment history. Over the years, ES3 has established customers relationships with Warner Media, Carnegie Hall, DIRECTV, AT&T, Comcast, Cox, Rogers, Bell, Microsoft, Intel, and many more.
ES3 redefines the way brands connect with relevant audiences through immersive, experiential campaigns–driving discovery and conversion. ES3’s one-of-a-kind interactive experiential ad marketing platform INGAGE, has been used by brands such as Game of Thrones, HBO, HBO Max, Discovery, Crave and more. ES3’s fully programmed holiday events, such as Santa Tracker and Holiday Countdown are world renowned and are delivered to more than 27 million TV households in Canada and the US.
ES3 connects businesses to relevant audiences and audiences to relevant brands through its Professional Services practice and its Subscription OnDemand programs. The company is one of the largest aggregators of subscription video on demand to pay television operators in the US and Canada, with over 18 catalogues and thousands of hours of exclusive content for distribution to pay TV under license.
About AdArcade
AdArcade’s patented Native Playable® ad tech is enabling brands and agencies to engage over 2 billion mobile gamers from Gen A to Gen X with unparalleled full-funnel performance. This breakthrough technology converts a brand’s video ads into playable creatives that gamify ad text and audio to imprint the brand’s message and then programmatically matches ad gameplay to each player’s style of game. Matching ad gameplay to each player’s native gameplay grabs and holds players’ attention and encourages eyes-on, hands-on ad engagement. The result is industry-leading full-funnel results for global brands who recognize the opportunity to rise above the media clutter by tapping into the enormous, multi-generational mobile gaming audience.
Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995.
Forward Looking Statements can be identified by words such as “anticipate,” “intend,” "plan," "goal," "seek," "believe," "project," "estimate," "expect," "strategy," "future," "likely," "may," "should," "will" and similar references to future periods. Forward-looking statements include all statements other than statements of historical fact, including, without limitation, all statements regarding the private placement, including expected proceeds, Super League’s ability to maintain compliance with the Listing Rules of the Nasdaq Capital Market, statements regarding expected operating results and financial performance (including the Company’s commitment to and ability to achieve Adjusted EBITDA-positive results in Q4), strategic transactions and partnerships, and capital structure, liquidity, and financing activities. These statements are based on current expectations, estimates, forecasts, and projections about the industry and markets in which the Company operates, management’s current beliefs, and certain assumptions made by the Company, all of which are subject to change.
Forward-looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties, and other factors that are difficult to predict and that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. Important factors include, but are not limited to: the Company’s ability to adequately utilize the funds received recent financings; the Company’s ability to execute on cost reduction initiatives and strategic transactions; customer demand and adoption trends; the timing, outcome, and enforceability of any patent applications; the ability to successfully integrate new technologies and partnerships; platform, regulatory, macroeconomic and market conditions; the Company’s ability to maintain compliance with Nasdaq Capital Market continued listing standards; access to, and the cost of, capital; and the other risks and uncertainties described in the section entitled “Risk Factors” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024, the Company’s Quarterly Report on Form 10-Q for the quarters ended March 31, 2025, June 30, 2025, and September 30, 2025, and other filings with the Securities and Exchange Commission. You are cautioned not to place undue reliance on any forward-looking statements, which speak only as of the date hereof. Except as required by law, the Company undertakes no obligation to update or revise any forward-looking statements to reflect events or circumstances after the date of this release or to reflect the occurrence of unanticipated events.
Investor Relations Contact:
Shannon Devine/ Mark Schwalenberg
MZ North America
Main: 203-741-8811
SLE@mzgroup.us
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/68150831-418b-44a6-a2bd-71ecdefc60bb
FAQ
What did Super League (SLE) announce on December 2, 2025 about foodtainment advertising?
How large is the cited CTV opportunity referenced by Super League (SLE)?
What engagement metrics did Super League report for INGAGE interactive units?
What performance advantage did Super League cite for AdArcade playable mobile ads?
Which audiences and industries is the Super League offering aimed at?
Will Super League (SLE) provide guaranteed revenue or financial projections from this partnership?
