Super League and Regal Launch Roblox Theatre Experience for National Popcorn Day
Rhea-AI Summary
Super League (SLE) and Regal launched a branded virtual movie theatre on Roblox to celebrate National Popcorn Day and drive play-to-reward engagement. The experience runs in Roblox Jan 16–Feb 2, 2026 and features an endless runner game, virtual popcorn-themed avatar items, and scannable codes tied to Super League’s newly acquired Bounce technology that can be redeemed for real-world rewards like free popcorn at Regal locations on Jan 19, 2026.
The rollout is designed as a scalable, reusable framework to refresh with future film releases and link virtual engagement to in-theatre attendance.
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News Market Reaction
On the day this news was published, SLE declined 0.84%, reflecting a mild negative market reaction. Argus tracked a trough of -4.2% from its starting point during tracking. Our momentum scanner triggered 2 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $68K from the company's valuation, bringing the market cap to $8M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
SLE was up 4.02% while peers showed mixed moves: gains in DGLY (+15.18%) and SJ (+4.12%) versus declines in ONFO, GITS, and LCFY. No broad, unified sector rotation is indicated.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 07 | Acquisition update | Positive | -9.8% | Acquisition of Bounce to scale in-game brand engagement and campaign measurement. |
| Jan 06 | Board change | Positive | -4.6% | Appointment of investment banking veteran and CEO named Chairman to boost capital markets expertise. |
| Jan 06 | Roblox asset deal | Positive | -4.6% | Acquisition of stake in Top 100 Roblox game to secure cash-generating gaming asset. |
| Dec 09 | Leadership additions | Positive | +7.4% | New director and strategic advisor with deep digital-asset expertise ahead of strategy launch. |
| Dec 04 | CEO interview | Positive | +9.0% | CEO outlined 2025 turnaround, <b>$20M</b> financing and focus on playable ads and gamified content. |
Recent fundamentally positive announcements have often seen mixed or negative next-day price reactions, suggesting a history of divergence between news tone and immediate trading.
Over the past two months, Super League reported several strategic steps: board and governance changes on Jan 1, 2026, two acquisitions tied to Roblox and scalable brand engagement on Jan 6–7, 2026, and new digital-asset-focused leadership on Dec 9, 2025. A CEO interview on Dec 4, 2025 highlighted a $20 million financing and a turnaround narrative. Against this backdrop, today’s Regal/Roblox theatre activation continues the focus on playable media and branded experiences for large gaming audiences.
Regulatory & Risk Context
An effective S-3/A shelf registration dated 2025-12-16 is active through 2028-12-16, with no recorded usage in the recent 424B history. This structure can facilitate future registered transactions if the company chooses to access capital.
Market Pulse Summary
This announcement highlights Super League’s collaboration with Regal to build an immersive Roblox theatre tying virtual play to real-world popcorn rewards on January 19, 2026. It follows recent acquisitions and governance moves aimed at scaling playable media and Roblox engagement. Investors may track adoption of this experience, repeat campaign usage through the company’s framework, and any future capital moves under the effective S-3/A shelf as indicators of how this strategy translates into sustained revenue growth.
Key Terms
endless runner technical
AI-generated analysis. Not financial advice.
Activation Showcases the Power of Play for Movie Fans in Branded Immersive Experience
SANTA MONICA, Calif., Jan. 15, 2026 (GLOBE NEWSWIRE) -- National Popcorn Day returns on January 19, and Regal is celebrating the 2026 holiday by bridging the gap between the physical theatre and the digital world. Through a collaboration with Super League, a leader in playable media, Regal is launching a virtual movie theatre on Roblox that rewards players for engaging with the power of play.
Bringing the Lobby to the Leaderboard
For the first time, a major cinema chain is engaging Gen Z by allowing them to step inside a virtual Regal theatre. This environment features a custom “endless runner” game, a popular gameplay format enabling players to navigate challenges and earn rewards. By participating in this digital world, players can unlock exclusive virtual popcorn-themed accessories for their avatars and earn real-world rewards to use at Regal locations nationwide.
“For Gen Z, play is the front door to culture. When brands enter those spaces with purpose, we see stronger engagement and longer interaction times than traditional formats,” said Rhiannon Apple, EVP Client Strategy at Super League. “Embedding an endless runner inside a virtual Regal theatre turns the venue itself into a form of media, allowing players to engage with the film before they ever buy a ticket. That’s why we’ve focused on building a reusable, high-efficiency framework that can be activated across releases and audiences throughout the year.”
“National Popcorn Day gives us the perfect excuse to reward our most passionate community for showing up and having fun together,” said Chris Sylvia, Senior Brand Lead at Regal. “By introducing the power of play through our Roblox experience, we are making sure the celebration starts before our guests even reach the theatre. We are thrilled to be the first cinema chain to offer this kind of integrated reward system for the next generation of moviegoers.”
A Scalable Future for Film Fandom
This collaboration is built on a scalable model that allows Regal’s virtual theatre to grow into a recurring destination for movie fans. Using Super League’s technology — similar to how partners like the USGA have reached new audiences through interactive experiences — the virtual theatre will refresh alongside new film releases, transforming the lobby into an interactive space where players can explore stories and engage with content ahead of their theatrical debut. Designed to evolve over time, the experience can be updated for future major releases, giving movie IP a consistent home in-game and offering players new ways to connect with their favorite characters.
“A big focus for us in 2026 is connecting immersive engagement to real-world outcomes. By integrating our newly acquired Bounce technology into this experience, we’re able to deliver scannable rewards directly to players, including codes redeemable for free popcorn in Regal theatres. That connection turns play into action, linking virtual engagement to physical attendance and purchase. It’s a scalable, repeatable model that lets partners activate once and continue driving value across multiple campaigns and audiences,” said Apple.
Real-World Rewards for Popcorn Fans
In the physical world, Regal is complementing this digital launch with its biggest National Popcorn Day celebration yet. On January 19, any guest visiting a Regal location dressed in a movie-themed costume will receive a free large popcorn. Players can visit Regal in Roblox from January 16 - February 2 by visiting LINK.
About Super League
Super League (Nasdaq: SLE) is redefining how brands connect with consumers through the power of playable media. The company creates moments that matter by placing brands directly in the path of play through playable ads and gamified content across mobile, web, CTV, social, and the world’s largest immersive gaming platforms. Powered by proprietary technologies, an award-winning development studio, and a vast network of native creators, Super League enables brands to stand out culturally, inspire loyalty, and drive measurable impact in today’s attention-driven economy. For more information, visit superleague.com.
About Regal
Regal operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 5,441 screens in 399 theatres in 41 states along with the District of Columbia and Guam as of December 31, 2025. Regal is focused on delivering the best moviegoing experience by providing our guests with the largest selection of premium large formats (including 4DX, IMAX, RPX, and ScreenX), the only unlimited subscription program, and enhanced food and beverage offerings to make every visit to the theatre a truly memorable experience. Additional information is available online at REGmovies.com.
Investor Relations Contact:
Shannon Devine/ Mark Schwalenberg
MZ North America
Main: 203-741-8811
SLE@mzgroup.us
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/98b4dc3c-c8f9-4cbf-816e-7a9ee950cda0
FAQ
What is the Super League (SLE) and Regal Roblox theatre experience timeframe?
How do Roblox players earn real-world rewards from the Regal experience (SLE)?
Will the Regal virtual theatre refresh for future films under the SLE partnership?
What special offer does Regal give on National Popcorn Day, Jan 19, 2026?
What in-game items are available in the Regal Roblox theatre by SLE?
How does Super League link virtual engagement to theatre attendance for Regal?
