Semler Scientific® Appoints Natalie Brunell to its Board of Directors

Rhea-AI Summary

Semler Scientific (NASDAQ: SMLR) has appointed Natalie Brunell to its board of directors. As the 4th largest U.S. public company on the Bitcoin Standard in terms of Bitcoin holdings, this appointment aligns with the company's Bitcoin treasury strategy. Brunell, a respected journalist and educator known for her Bitcoin advocacy, will contribute to the company's strategic direction in corporate treasury management using Bitcoin as its primary reserve asset.

Positive

• Strategic addition of a Bitcoin expert to the board strengthens the company's Bitcoin treasury strategy
• Position as 4th largest U.S. public company on the Bitcoin Standard indicates significant Bitcoin holdings
• Appointment demonstrates commitment to innovative treasury management approaches

Negative

• Heavy focus on Bitcoin holdings exposes the company to cryptocurrency market volatility
• Concentration of treasury reserves in a single volatile asset may present financial risks

CAMPBELL, Calif., May 19, 2025 /PRNewswire/ -- Semler Scientific, Inc. (Nasdaq: SMLR), a publicly traded company that has adopted Bitcoin as its primary treasury reserve asset and is one of the leading corporate holders of Bitcoin, announced the appointment of Natalie Brunell to its board of directors. This strategic addition reflects Semler Scientific's continued commitment to its Bitcoin treasury strategy and further strengthens its leadership within the Bitcoin community.

"We are thrilled to welcome Natalie to our board of directors," said Eric Semler, chairman of Semler Scientific. "Natalie is a highly respected journalist and educator – and a leading advocate for Bitcoin, with a deep understanding of its role as a transformative asset. As the 4^th largest U.S. public company on the Bitcoin Standard in terms of Bitcoin holdings, we believe we are a strategic asset. Her insights will be instrumental as we pursue our Bitcoin treasury strategy and aim to deliver long-term value to our stockholders."

"I am honored to join Semler Scientific's board at such an exciting time in the company's journey," said Natalie Brunell, board member of Semler Scientific. "As one of the leaders in adopting Bitcoin as a primary treasury reserve asset, Semler Scientific's innovative approach sets a powerful example for companies globally. I look forward to contributing to the continued growth and success of the company's Bitcoin strategy, and helping shape the future of corporate treasury management in the digital age."

About Natalie Brunell:

Natalie Brunell shines in the Bitcoin space as a top-rated podcast host, influential educator, and poised media commentator. As the leading Bitcoin podcast, 'Coin Stories' is a deep, engaging dive into the revolutionary Bitcoin network and how it intersects with global economics and technology trends. Natalie's incisive interviews do more than just explore the nuances of finance; they reveal the human element behind the headlines, offering a compelling narrative about the relentless pursuit of the American Dream in the digital age.

Previously, Natalie was an award-winning TV journalist and investigative reporter. For more than 10 years she covered in-depth local and national news topics and holds a regional news Emmy for breaking news coverage.

Natalie was also an adjunct professor of advanced communication and visual storytelling at the University of Southern California. She holds a Master's of Science in Journalism from Northwestern University.

About Semler Scientific, Inc.:

Semler Scientific, Inc. is a publicly traded company that has adopted Bitcoin as its primary treasury reserve asset and is one of the leading corporate holders of Bitcoin. In May 2024, Semler Scientific became the second U.S. publicly traded company to adopt a Bitcoin treasury strategy. By using proceeds from equity and debt financings, as well as cash flows from operations, Semler Scientific intends to strategically accumulate Bitcoin. In addition, through its healthcare business, Semler Scientific is a pioneer in developing and marketing technology products and services to assist its customers in evaluating and treating chronic diseases. Its flagship product, QuantaFlo®, which is patented and cleared by the U.S. Food and Drug Administration (FDA), is a rapid point-of-care test that measures arterial blood flow in the extremities. The QuantaFlo test aids in the diagnosis of cardiovascular diseases, such as peripheral arterial disease (PAD), and Semler Scientific is seeking a new 510(k) clearance for expanded indications. QuantaFlo is used by healthcare providers to evaluate their patient's risk of mortality and major adverse cardiovascular events (MACE). Additional information about Semler Scientific can be found at www.semlerscientific.com.

INVESTOR CONTACT:

Renae Cormier
Chief Financial Officer
ir@semlerscientific.com 

 

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SOURCE Semler Scientific, Inc.

FAQ

Who is Natalie Brunell and why did SMLR appoint her to the board?

Natalie Brunell is a respected journalist, educator, and Bitcoin advocate. SMLR appointed her to strengthen their Bitcoin treasury strategy, as she brings deep understanding of Bitcoin as a transformative asset.

What is Semler Scientific's (SMLR) position in Bitcoin holdings among U.S. public companies?

Semler Scientific is the 4th largest U.S. public company on the Bitcoin Standard in terms of Bitcoin holdings.

How does SMLR use Bitcoin in its treasury strategy?

SMLR has adopted Bitcoin as its primary treasury reserve asset, making it one of the leading corporate holders of Bitcoin.

What is the significance of Natalie Brunell's appointment to SMLR's board?

Her appointment reflects SMLR's commitment to its Bitcoin treasury strategy and aims to strengthen its leadership within the Bitcoin community while delivering long-term value to stockholders.